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Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped Paperback – April 24, 2012

by Dean Budnick (Author),‎ Josh Baron (Author)

24 customer reviews

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“A clear, comprehensive look at a murky business.” —The Wall Street Journal

Your favorite band has just announced their nationwide tour. Should you pay to join their fan club and get in on the pre-sale? No, you decide to wait. But the on-sale date arrives, and the site is jammed. You can’t get on—and the concert is sold out in six minutes. What happened? What now?

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more—and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox—Ticket Masters will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

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Editorial Reviews

Review

“Ticket Masters takes you behind the box office and explains…the real reasons a good seat costs so damn much.” — Alan Light, former Editor-in-Chief, Vibe and Spin

“Fascinating.” — Rolling Stone

About the Author

Dean Budnick is the executive editor of Relix magazine and the founder of Jambands.com. He holds a Ph.D. from Harvard and a J.D. from Columbia Law School.
Josh Baron is the editor in chief of Relix magazine and contributes to a variety of media outlets including New York City–based radio station WPUV, where he serves as a music reviewer.

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Product details

Paperback: 416 pages
Publisher: Plume; Reprint edition (April 24, 2012)
Language: English
ISBN-10: 9780452298088
ISBN-13: 978-0452298088
ASIN: 0452298083
Product Dimensions: 5.5 x 0.9 x 8.4 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review: 24 customer reviews
Amazon Best Sellers Rank: #178,035 in Books (See Top 100 in Books)
- #68 in Books > Business & Money > Industries > Sports & Entertainment > Entertainment
- #79 in Books > Arts & Photography > Music > Business
- #110 in Books > Business & Money > Industries > Service

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Five stars for information and detail...2 1/2 for readability.

June 14, 2011

Format: HardcoverVerified Purchase

This is the first truly comprehensive look at the history of the billion dollar concert ticketing industry, and should deservedly be the first go-to book for anybody ever doing work on the subject.

I worked in the ticket industry for about 13 years, so I've seen most of the changes the author describes. Stub Hub, the now-ubiqutous ticket marketplace, used to call our office years ago and explain what a great idea they had about a national format - and we laughed, and laughed.

Most importantly, though, the stories Budnick and Baron tell happened the way they tell it. I can speak to their credibility, at least as far as their stories on Stub Hub, Tickets Now, and other ticket brokers.

No question they put in every bit of detail they could get their hands on. That is one of the flaws of the book, that they put in so much that it's sometimes difficult to tell what facts are most important, and where the reader's focus should really be. This book takes some work - it's not a beach read. You have to be prepared to pay attention, read things again, and then re-read. There is a lot of business discussion, and dollar figures, and other small details that require a lot of the reader's attention.

A big flaw is the lack of specific ticket prices. Only a few times do the authors actually say what a concert costs, and since the entire book is on the notion that the public is getting 'scalped,' it's hard to see exactly HOW, without seeing the increase in price.

I know that the Rolling Stones, for example, charged $60 for their best field seats for their 1997 tour - and $450 in 2005. Awful, right? But even though the Rolling Stones are a major part of the book, the authors never use any specific ticket prices - they talk about fan club prices, but not tickets. I wish the authors had used more specific price examples to both horrify and educate the reader about the much higher prices they are now paying. And, the impact of the Internet - where ticket broker prices suddenly became public knowledge - isn't highlighted quite well enough.

But as far as what the author's include, it really shows how distant the idea of concerts has gotten from the "old days" when it was about the music. Now, concerts are just one more product that companies provide as a way to get a captive audience that they can then sell other products too. It will make a reader very cynical. The stories about the Grateful Dead's mail-order ticket system, and Pearl Jam's lawsuit (although they aren't the heroes they presented themselves to be) against Ticketmaster are among the most interesting, well-detailed sections.

So, the book is very detailed and infomative, but often hard to follow and requires very close attention. But I can speak to the credibility of at least some of it, so I think the rest of it is equally accurate.

0Comment 26 people found this helpful. Was this review helpful to you?

Hemant S Kawale

... of the tickets industry and the authors have done great research But it is poorly written and very hard ...

December 2, 2016

Format: PaperbackVerified Purchase

This book gives you a comprehensive history of the tickets industry and the authors have done great research But it is poorly written and very hard to read. The authors switch context and jump back and forth on the timelines frequently.

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Professor Wheeler

June 5, 2012

Format: Kindle EditionVerified Purchase

I've seen 1000 concerts and I'm only exaggerating a little. My first was AC/DC (sixth grade). This book is for everyone who wants to know why all the good seats are gone even if you're first in line, about how much artists are making when they play a big show, and how to fail in business by not recognizing who your customers really are. And Irv Azoff... easy to know but hard to define. A+
[...]

0Comment 2 people found this helpful. Was this review helpful to you?

April 19, 2015

Format: PaperbackVerified Purchase

excellent condition

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October 8, 2017

Format: PaperbackVerified Purchase

good

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Benjamin Fournier

The answer . . .

May 18, 2013

Format: PaperbackVerified Purchase

To how and why tickets are not available 10 seconds after they are officially on sale, AND MORE!!! Well written and thoroughly researched book that was incredibly interesting and informative. If you are interested in this topic then this book will not disappoint.

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September 23, 2015

Format: PaperbackVerified Purchase

complicated, who's who

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March 1, 2013

Format: PaperbackVerified Purchase

I had to read this book for a class. While it wasn't the most well written book I've ever read (they tend to jump around a lot with names, CEOs, owners, etc) it was definitely a very informative book. It gave me a lot of insight on the industry, and, as much as I hate to say it, I can no longer give Ticketmaster/Live Nation 100% of the blame after reading it. I still believe they own most of that blame though! Interesting read for those wanting a look into the world of scalpers/secondary ticketing markets, the things being done to prevent said scalpers, and the controversy of secondary ticketing markets/outlets such as StubHub.

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Most recent customer reviews

Tons of Info but unexpected consequences-personally

If your are a concertgoer and bought tickets many times from Ticketmaster this book was a very interesting read.Read more

Published 1 year ago

Is just ok to read nothing new if you want concert tickets just buy it is nothing to do about it , tickets master control you tickets

Published on January 21, 2015

Everything You Always Wanted to Know About the Concert Industry But Were Afraid to Ask

Authors Dean Budnick and Josh Baron have written an in depth history of computerized ticket sales from the simple beginnings in the mid-1960s to the behemoth that 800 lb gorilla...Read more

Published on November 16, 2014

Words, words, no meat

Stories and biographies of the relatives of the guy who was the first in the industry. Could not get to the point in one day of reading.

Published on May 31, 2014

Great music industry read

This book does an excellent job of showing the foundation of the ticketing industry as it grew throughout the 20th century.Read more

Published on February 1, 2013

So that's why I can never get a good seat.......

This book is a must read for anybody that is an avid concertgoer that has always wondered why a show sells out in less than 5 minutes and if they get tickets, they're always the...Read more

Published on August 28, 2012

This book is a must for reading. I will not attend another Ticket Bastard Concert, unless I win them. Great transaction with the seller. Many Thanks!!!

Published on July 22, 2012

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