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Tickle: Digital marketing for tech companies Paperback – August 1, 2013
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The Amazon Book Review
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About the Author
Peter Thomson is a digital brand strategist. He's an avid skier, street photographer and coffee geek. Peter started his career as a lawyer before moving into management consulting and brand strategy. He works with tech startups and global technology companies to use social media and community building as part of their brand strategy.
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Top customer reviews
Fifteen years later and the message behind "Tickle"...? If you don't use social media as marketing and relationship-building tool, you're again behind the curve. You've already lost ground to a competitor who will use social media tools for customer acquisition and retention, R&D, product development, brand management...and the list goes on.
If you think of social media as a nice-to-have or an afterthought, you're late to the party.
"Tickle" is deceptively dense. It probably needs to be read a few times to absorb key information and to comprehend how social media is changing the rules of engagement for organizations as well as their customers, employees and even competitors. Given the blur between the external and internal "faces" of an organization, the use of social media can be tricky terrain to navigate.
The case studies help to illuminate the various sections in the book. In addition to posing examples in different industry sectors, the cases spell out concrete and proactive steps that an organization (or manager) can take in the arena of social media. Well done!
I thought I was well versed in most things social and have used social media for many years in business, but in this book Peter gives some great practical examples and insights that I hadn't considered before. Using social media to target an individual client is an idea that turned my thoughts of social media on its head.
I've had a few updates of this book pushed through already - great to see it is being kept current.
It gave me some useful points about social marketing and also left me with some food for thought about other books I might want to read about social media.
All in all, Tickle's a worth while read and a good starter for anyone in business who wants to know a little bit more about the world of social media and how to make a social media change with a tickle.