Tim Frick

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About Tim Frick
Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe, including Johns Hopkins University, the Art Institutes, and Full Sail University, among others. He is an avid environmentalist, a cyclist, and owner of Mightybytes, a triple bottom line-friendly B Corp in Chicago that creates rich user experiences to tell client stories, brand their products, and meet business, technology, and marketing needs.
Tim regularly presents at conferences and gives workshops and seminars on various aspects of marketing, digital media, social responsibility, and entrepreneurship. He is also on the board of directors of Climate Ride, a national bike ride for sustainable solutions.
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I'll be presenting Designing for Sustainability at the O'Reilly Design Conference in San Francisco, March 19-22, 2017. My session will cover practical tactics for creating greener digital products and servies in the following areas:
Impact of Data & Devices: 90% of all data ever produced was created within the past year. What impact does that have on our planet?
Search & Content Strategy: If content is clearly written and optimized for search, users wil6 years ago Read more -
Blog postDesigning for Sustainability: A Guide to Building Greener Digital Products and Services from O'Reilly Media has been released.
A full write-up of the book can be found on the Mightybytes website. I also gave a webinar for O'Reilly on the book's topics in August. You can watch it by clicking on the image below.
6 years ago Read more -
Blog postI'm moderating a panel with leaders from Greenpeace and Akamai on the internet's environmental impact at 2:00 p.m. on Thursday, June 9, 2016 at the Sustainable Brands conference. You can check out the full program schedule at the link below.
.@Mightybytes's @timfrick & @Greenpeace to discuss making the Internet & Digital Media Sustainable at #SB16sd. https://t.co/oNIRXwwyGe
— Sustainable Brands (@SustainBrands) April 17, 2016
If you're attending Su6 years ago Read more -
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Blog postO'Reilly Media is now selling an e-book-only advanced release of the unedited Designing for Sustainability: A Guide to Building Greener Digital Products and Services. Though the full version (and hard copy) won't be released until July 2016, interested folks can purchase an advanced e-book and give feedback on the content as it is being written. Reader feedback will be incorporated into subsequent revisions.
With the internet using an ever-increasi7 years ago Read more -
Blog post
I've begun work on a new book for O'Reilly Media that will be released in early Summer 2016. Tentatively titled Designing for Sustainability: A Guide to Building Greener Digital Products and Services, the book will focus on how digital design teams can build online products and services that are optimized for users, devices, and energy efficiency. The internet has a massive carbon footprint and releases over 830M tons of CO2 annually, more than the airline industry.7 years ago Read more -
Blog postThe internet isn’t quite the green medium that everyone thinks it is. Every app we open, every tweet we share requires electricity, and very little of that electricity—less than 15% in the U.S.—comes from renewable sources. When you consider that over 3 billion people use the internet every day, that’s a lot of electricity!
In this TEDx Talk presented at Bentley University and based on the content of a new book I’m working on, I discuss how the internet h7 years ago Read more -
Blog postThe second edition of Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing is now out. While the title is only slightly different from the first edition, the book is a complete rewrite. Only about 5-10% of the original copy made the cut for this new edition.
The new book is broken down into three sections:
Strategy Creation & Promotion Measurement Each section covers proven design strategies and content techniques8 years ago Read more -
Blog postB Corporations like Mightybytes use the power of business to solve social and environmental problems. Mightybytes became a Certified B Corporation in July 2011, and also became one of the State of Illinois’ first legal Benefit Corporations in January 2013.
Mightybytes Annual Benefit Report By becoming a legal Benefit Corporation, a company must change its corporate structure and follow the provisions of Benefit Corporation legislation. This legislation can vary from state to state bu9 years ago Read more -
Blog postMightybytes is looking to add a smart, talented designer to our smart, talented posse of digital pros.
Mightybytes, an Certified B Corporation, seeks a mid-level visual and interaction designer to bring our web experiences to life. If you think in pixels, create designs that meet conversion goals, and can translate business thinking into online experiences that are equally usable and delightful, we want to talk to you. Requirements To fit the bill for this gig you must possess the followi9 years ago Read more -
Blog postAgile Content: Lessons from Lean Startups This slide deck, originally presented at Content Jam 2013, compares agile methodologies, growth hacking and Lean Startup principles to content life cycles. It covers how Mightybytes used these concepts to build our content-driven web application Ecograder, which crawls websites and grades them on sustainability criteria.
Key learning objectives:
Seven tips for growth hacking content strategy Hypothesis testing for rapid idea ite9 years ago Read more -
Blog postCome one, come all! Join the community of Certified B Corporations, Impact Engine, and B Lab for a night of drinks, snacks and inspiration. You will get the opportunity to meet like-minded business leaders to learn about the B Corp community, the legal options now available in Illinois, and how to use the free B Impact Assessment to measure what matters. Party with a Purpose - Chicago B Corp & Friends Mixer Details When: Wednesday, November 13, 6-8pm Where: 1871 in the Merchandise Mart, 129 years ago Read more
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Blog postOur 2nd annual Content Jam conference, a day-long event for those who create or curate web content, took place last week at Columbia College’s Film Row Cinema building.
The sold-out content party drew 150+ attendees eager to learn about everything from SEO and keyword research to best practices in measuring performance metrics and telling engaging stories. With tracks on strategy, content creation and writing, promotion, and measurement spread across 18 different presentations, there9 years ago Read more -
Blog postDid you know that the web is not a green medium? In Mightybytes' Lab discover sustainable web design through a hands-on demonstration and creative ideation session with actionable takeaways for supporting a sustainable future through software development and web design. Mightybrew and other beer and snacks will be served. Open to participants ages 21+. Early ticketing for Chicago Ideas Week members begins August 25, with ticketing opening to the general public on September 3. Chicago I9 years ago Read more
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Blog postThe folks at MyCorporation have done a great job covering Benefit Corporations and certified B Corps lately. Their latest infographic takes a look at the evolution of Benefit Corporations:
They also started a series of Q&A posts with B Corp owners, including yours truly in late August, 5 Questions with B-Corp Innovator Tim Frick, and Timothy McCausland of Orange County Trust Company, B Corp Experts Weigh In: Q&A with Timothy McCausland.
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Blog postDiscover new ways to create, promote and measure content at Content Jam, an interactive conference for people who create or curate content on the web. A full day of interactive sessions, facilitated by industry leaders, will be held October 17, 2013 at Columbia College Chicago (1104 S Wabash, Chicago, IL 60605). Sponsored by Community Media Workshop. Presented/organized by Mightybytes, Orbit Media Studios and StoryStudio Chicago. Content Jam Conference Tracks Strategy sessions that cov9 years ago Read more
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Blog postUPDATE: Voting for SXSW panels is now closed. Thank you so much for your support. Help us bring Sustainable Web Design best practices to SXSW Interactive 2014: vote now for our proposed presentation, Inter-Net-Zero: 12 Steps to a Sustainable Web. Sustainable Web Design Panel Description Here's a description of what we'd like to present to the talented web designers and developers who attend SXSW every year: Many people share a misconception that the Internet is green. They have a huge9 years ago Read more
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Blog postMany creative professionals crave opportunities to take on meaningful projects that let them use their skills for good and help their businesses make a positive impact on the world. It starts with talking from the heart. At SheSays Chicago, you will hear from three women about how they use their skills for MAKING GOOD (the topic of today's discussion) and how they leverage their work to give back professionally. The Speakers Kate Eyler-Werve | Author & Project Manager, Mightybytes9 years ago Read more
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Blog postJoin Mightybytes, Compass(x) Strategy, Ideaction Corps at the offices of 2 Point Perspective on September 26 to toast the B Corporation triple bottom line of people, planet and prosperity. Meet and mingle with staff and friends of local certified B Corporations and Illinois Benefit Corporations. We'll be doing a recap of the B Corporation Champions Retreat, happening September 17-19 in Boulder, Colorado. Every year, members of the global B Corp commun9 years ago Read more
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Blog postTim Frick will give a presentation "The Components of Sustainable Web Design" at WebVisions Chicago 2013. This three-day conference, September 25-27, 2013, at Gene Siskel Film Center (164 N. State Street, Chicago) explores the future of design, content creation, user experience design and business strategy. A conference pass for starts at $200 for students and educators and $275 general admission, with early bird rates available through Friday, August 16, 2013. The Components of Sustai9 years ago Read more
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Blog postJoin guest teacher Keidra Chaney at Mightybytes for a class that aims to de-bunk the sophisticated features of Google Analytics. We'll demonstrate simple, quick ways to upgrade your dashboard, the easiest way to read and digest your stats, and start decoding the nitty gritty of what they mean. Expect to walk away with a clearer picture of the power of Google Analytics, and with a game plan for how you can digest what you see on your dash into the basis for site improvements and marketing strateg9 years ago Read more
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Blog postThis week I served up some Asian-inspired vegan dishes while Peter discussed the principles of economic thinking. Every two weeks the Andersonville Farmers Market debits our bank account in exchange for tokens we use to cook lunch for the posse at Mightybytes with food from the market. While one person toils over a hot stove another prepares some sort of learning presentation to discuss with the team. We lunch. We learn. It’s good.
Learning Peter took four of the Ten Principle
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Blog postLearn how to create a free Foursquare Page and a thematic Foursquare List to promote your brand, business or organization. In our last post on Foursquare, we showed you how to write Foursquare tips that will get people checking in and discussed the benefits of creating a Foursquare list for your business. In this post, we’ll take the next step and teach you how to create a free Foursquare Page for your brand, business and organization. You’ll also learn how to put together a F
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Blog postA fun and tasty Mightybytes tradition continues with delicious summer dishes and a discussion of how improv techniques can inform business communications. At this week’s Lunch-n-Learn, Project Manager Gretchen whipped up two types of quiche, a peach pie, and two summer salads, all featuring seasonal produce from the Andersonville Farmer’s Market.
Gretchen’s Seasonal Meal of Quiche, Pie and Summer Salads Gretchen’s dishes were creative variations on recipes she’d found on the
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Blog postMightybytes Lunch-n-Learn series continues with a Mediterranean inspired feast and a discussion of best practices for content marketing. The selection of summer squash at the Andersonville Farmer’s Market inspired me, Chef Jeff, to create two dishes with fresh Mediterranean flavors using produce from the Andersonville Farmer’s Market.
Zucchini Two-Ways I selected this grated zucchini recipe out of the Student’s Vegetarian Cookbook, which I’d cooked a few times before. I also
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Blog postDeveloper Bryan teaches new members of Team Mightybytes what to feed to our composting worms and how to harvest organic fertilizer. Last week the Chicago Tribune featured Mightybytes—and our 1,000 composting worms—in an article about Illinois B Corporations who pursue environmental and social good in addition to profits. As a relatively recent addition to the Mightybytes team, I wasn’t sure at first how I felt about sharing office space with creepy crawly worms. But even I have
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Blog postWrite Foursquare tips that will get people checking in and learn the benefits of creating a Foursquare list for your business. Plus, browse our new Eat, Drink and Shop Local list. You may think of Foursquare as a great tool for keeping tabs on friends or becoming mayor of your local coffee shop, but did you know it’s also easy to use Foursquare to build lists of your favorite haunts complete with tips and recommendations? We’ve created a new Foursquare list that will introduce
10 years ago Read more -
Blog postA fun and tasty Mightybytes tradition continues with seasonal salads inspired by Chef Stephanie Izard, and Russ Unger’s expert tips on how to conduct usability testing on a budget. This week it was Project Manager James’ turn to head to the Andersonville Farmer’s Market, to see what seasonal produce looked delicious enough to cook for our full team.
Russ Unger, co-author of A Project Guide to UX Design and the forthcoming book Guerrilla UX Research Methods, kept the tasty m
10 years ago Read more -
Blog postHow a new crowdsourcing platform connects busy nonprofit staffers with skilled professionals, or how to solve world’s most epic problems in 5 minutes or less. There’s a new platform for crowdsourcing ideas and solutions we think our nonprofit sector clients, and our colleagues working in creative industries, have a reason to get excited about.
Sparked is a platform that helps busy nonprofit staffers solicit lighting-fast feedback from a network of skilled professionals, inc
10 years ago Read more -
Blog postA fun and tasty Mightybytes tradition continues this summer, with a make-your-own-taco bar and a talk about design and brand consistency. Each summer, we combine our love of learning with our love of cooking and eating delicious, locally sourced food into one fun and tasty weekly event: Lunch-n-Learn Thursdays!
A Visit to the Farmer’s Market Inspires a Festive Summer Meal This week, web developer Stephanie volunteered to visit Andersonville Farmer’s Market to see what’s in s
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Blog postThis year’s WMC Fest was filled with some of the best things it could have been filled with: inspiring talks from and with design heroes, awesome live shows from great bands, perfect weather, and hot dogs and tots multiple times a day at the Happy Dog. Cleveland rocked.
Friday night started out with a bang as attendees filled the space to meet each other and enjoy an awesome kickoff to a great weekend. Of all design conferences I’ve been to, the people who came to the WMC Fes
10 years ago Read more
Titles By Tim Frick
Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services.
Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services.
- Learn why 90% of the data that ever existed was created in the last year
- Use sustainability principles to innovate, reduce waste, and function more efficiently
- Explore green hosting, sustainable business practices, and lean/agile workflows
- Put the right things in front of users at precisely the moment they need them—and nothing more
- Increase site search engine visibility, streamline user experience, and make streaming video more efficient
- Use Action Items to explore concepts outlined in each chapter
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.