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Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey Hardcover – September 21, 2001
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"Bill Rosenberg's story is truly inspirational He started with a donut, he worked hard and he built an empire." -- Fred Deluca, Founder of Subway
"Rosenberg is the embodiment of the American free enterprise dream." -- Jim Amos, CEO and Chairman of MAIL BOXES, ETC.
"When Rosenberg gives advice, I follow it to the letter. Never has been, and never will be, anyone like him." -- Bud Hadfield, Founder of KWIK KOPY
About the Author
William Rosenberg is the founder of Dunkin' Donuts, a franchising pioneer, horseman, multiple cancer survivor, and philanthropist. He has received numerous awards and honors including Fortune Magazine's Small Business Hall of Fame and the International Franchise Association Hall of Fame. In 1959, Rosenberg founded the International Franchise Association, an organization which has grown to more than 30,000 members. Recognized worldwide for creating a dynasty selling coffee and donuts, Mr. Rosenberg died in 2002 at the age of 86.
Jessica Brilliant Keener has written about Rosenberg for The Boston Globe Magazine and is a frequent contributor to the The Boston Globe as well as Inspired House, Coastal Living and other national magazines. Her short stories have appeared in numerous literary magazines. A second place winner of Redbook's fiction contest, she is the recipient of a 2000 Massachusetts Cultural Council Grant.
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The book teaches some good lessons, among them - the customer is the boss; surround yourself with good people; tenacity and persistence are key character traits, and belief in your product gives you the passion to succeed - especially in sales.
The story tends to bog down at times with a bit too many characters named and explained. Bill, the founder, may pat himself on the back too often. And, today's business world is much different - but vital lessons apply today.
The last two chapters clearly capture the essence of what is needed for success....even in our times.
I think I'll have another sip of my Dunkins....
There was some sloppy editing or fact checking. The names for Col. Sanders and Kennesaw Mountain Landis were incorrectly cited.