It's Time to Talk about Race at Work: Every Leader's Guide to Making Progress on Diversity, Equity, and Inclusion 1st Edition

4.9 out of 5 stars 31 ratings
ISBN-13: 978-1119790877
ISBN-10: 1119790875
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  • It's Time to Talk about Race at Work: Every Leader's Guide to Making Progress on Diversity, Equity, and Inclusion
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  • The Diversity Training Activity Book: 50 Activities for Promoting Communication and Understanding at Work
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  • Diversity, Equity, and Inclusion: Strategies for Facilitating Conversations on Race
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Editorial Reviews

From the Inside Flap

Increasing diversity and inclusion in the modern workplace requires more than avoiding the most overt racism and sexism. It entails acknowledging the very real blind spots that are preventing your organization from reaping proven benefits of diversity: increased sales and profit, employee engagement and productivity, a competitive edge, and more.

In It's Time to Talk about Race at Work, diversity and business trends expert and bestselling author Kelly McDonald delivers an essential roadmap for businesspeople who want to create a fair and equitable workplace but struggle with where to start. This book is ideal for people who have good intentions and realize that good intentions aren't enough. It avoids racial theory and activism and approaches diversity from a practical perspective. Kelly McDonald tells you exactly what you need to do and how to do it in order to make actual progress in your organization.

You'll learn the STARTING Method, an eight-step framework that delivers diversity and inclusion results, and why even people who consider themselves non-racist may have diversity blind spots that need to be addressed. You'll learn what to say, what NOT to say (and why), how to avoid tokenism, and how to reach out to diverse communities and recruit effectively―and sincerely. Finally, you'll find out why failing to meet your diversity and inclusion benchmarks can be extremely costly and can lead to your company missing out on easy opportunities.

Perfect for leaders, managers, and executives in companies of all types and sizes, It's Time to Talk about Race at Work will also benefit any employee who wants to lead by example in their own organization and help achieve a more diverse and inclusive workplace.

From the Back Cover

Praise for It's Time to Talk about Race at Work

"At Great Clips, Inc., we are very committed to diversity, equity, and inclusion. Kelly provides doable, actionable steps that move our business forward. She's forthright and connects to people in a way that builds bridges and creates great dialogue among team members. This book is a must-read."
―ROB GOGGINS, President, Great Clips, Inc.

"I brought Kelly in to address our leadership team at NASA. Her realistic tactics are straightforward and a breath of fresh air. She never makes you feel inadequate for what you don't know, and she alleviates the trepidation people have when it comes to talking about race."
―ANDREW TEZNA, Financial Policy and Compliance Director, NASA

"Zebra Technologies is a global company and our workforce―and customers―are all over the world. We know firsthand how important a diverse team is to our success. Kelly speaks and writes with a 'realness' that's hard to find. Her recommendations and methods are practical and effective. She tackles the complex emotions and questions around diversity that people are often reluctant to voice. This book is a 'how-to' that will work for anyone, in any organization of any size."
―JENNY KRUMMENACHER, Director of Channels, Central Region, Co-Lead of Zebra's Inclusion Network, Zebra Technologies

"At CertaPro Painters, diversity, equity and inclusion are embedded in our values. We are committed to making our organization the best place to work for all stakeholders. It starts with respecting the individual, which means we value all people, their ideas, and beliefs. In franchising, that means having an inclusive mindset. We have more than 400 franchises in North America and their teams are incredibly diverse―it's part of what makes them so effective. We've worked with Kelly for years and her gift is how she takes a complex and touchy subject and makes it accessible, relatable, and empowering. She shows us what we can do―and how to do it. Our franchise owners and staff get realistic, proven tactics from Kelly, and she's not afraid to talk about the areas of race and diversity that others tiptoe around."
―MICHAEL STONE, President and CEO, CertaPro Painters

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (June 9, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1119790875
  • ISBN-13 ‏ : ‎ 978-1119790877
  • Item Weight ‏ : ‎ 13.8 ounces
  • Dimensions ‏ : ‎ 6.1 x 1.1 x 9.1 inches
  • Customer Reviews:
    4.9 out of 5 stars 31 ratings

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About the author

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What does a blond haired, blue-eyed, White woman know about diversity?

Kelly McDonald is considered one of the nation’s top experts in diversity, equity, and inclusion, leadership, marketing, the customer experience, and consumer trends. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Although Kelly specializes in multicultural and diversity in all aspects of business, her definition of diversity goes way beyond racial and ethnic diversity. Her philosophy is that any way you can be different from another person is "diversity". In addition to race, ethnicity, age, gender identity and sexuality, Kelly's definition of "diversity" includes aspects that we don't always think about or may not traditionally be considered as diverse, but definitely come into play at work when we are working with other people.

For example, introverts are different than extroverts. Analytical thinkers (engineers, accountants, scientists, etc.) are different than creative thinkers (artists, graphic designers, florists, hair stylists, etc.) Someone who lives in a loft in Manhattan is different than someone who lives on a ranch in Wyoming. Parents are different than those who aren't parents. Morning people are different than night owls. People who make decisions quickly and decisively are different than those who prefer to ponder information. Those who like to collaborate and work in groups are different than those who prefer to work alone.

Kelly is a sought-after speaker and was named one of the “10 Most Booked Speakers in the U.S.”.

She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and more.

She is the author of four bestselling books on diversity & inclusion, marketing, the customer experience and leadership.

Her latest is: “It’s Time to Talk about Race at Work: Every Leader’s Guide to Making Progress on Diversity, Equity & Inclusion”.

Kelly lives in Denver, and when she’s not on the road speaking, she enjoys boxing (yes, boxing, not kickboxing) – and shopping for high heels.

Customer reviews

4.9 out of 5 stars
4.9 out of 5
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Top reviews from the United States

Reviewed in the United States on June 10, 2021
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Reviewed in the United States on June 28, 2021
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Reviewed in the United States on June 29, 2021
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Reviewed in the United States on July 20, 2021
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Reviewed in the United States on June 28, 2021
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5.0 out of 5 stars An amazing book for all leaders and managers.
By Tommy Bagwell on June 28, 2021
As a small business owner, I have found this book to be such a great resource for how to even jump into the subject of race and inclusion the workplace. These conversations can be intimidating, but the guidance within this book is straight forward, thoughtful, and easy to understand. I think this is a definite must-read for anyone in a leadership or management role. I’m beyond excited to have found this wonderful guide to having meaningful and respectful conversation about our differences within the workplace.
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Reviewed in the United States on October 11, 2021
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5.0 out of 5 stars Great insight into a tough topic.
By Damon B on October 11, 2021
A friend recommended this book to me. The part I appreciated the most was the section on how to respond to inappropriate remarks. Sometimes you just don't know what to say, and the author gives you phrases to use.

I also liked the explanations of why certain comments are offensive. It helps to understand what others might be feeling.

It's a good read, written conversationally, with business success stories and strategies you can use, both as a leader and as an employee.
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Reviewed in the United States on November 6, 2021
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Reviewed in the United States on July 7, 2021
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