- Series: A Touchstone book
- Paperback: 302 pages
- Publisher: Touchstone Books; Reprint edition (January 1, 1989)
- Language: English
- ISBN-10: 0671671588
- ISBN-13: 978-0671671587
- Product Dimensions: 18 x 12.9 x 3.9 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #918,930 in Books (See Top 100 in Books)
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Time Wars: The Primary Conflict in Human History (A Touchstone book) Reprint Edition
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What Rifkin tells us is that there is a war developing or even already going on, between the advocates of speed and efficiency--almost speed for the sake of speed--and those who prefer, as he puts it, a "more empathetic union with the rhythm of nature." In that latter category he puts many members of the environmental , holistic health, biological agriculture, animal-rights, economic democracy and other movements, who may just think that they're a little bit lefty, not engaged in a struggle for our souls.
Rifkin outlines a history of time, as it were, or more specifically, a history of how people have viewed time. He analyzes different cultures' views of time, which are considerably different, the sense that humans can have power over time, which has not been the belief of all cultures in the past, and the rise to domination of Western views of time (along with pretty much everything else, at least right now).
If you are white and ever been immersed in black or other minority culture, you may hear references to "CP time" or "Indian time". This has often said as a joke but refers to the very different sense of the importance of time and punctuality. It's a smart observation, really, that points out that not everyone is driven by the need to meet a deadline, arrive precisely when expected, operate in a way that those of us in the West feel is the right way. And it's at the heart of what Rifkin is saying about our attempts to capture and define time.
Though the book is written in a very clear style, this is not a book to be read while watching TV or while otherwise distracted. There are Big Thoughts here about who we are as a society and how humans will view their responsibilities, the concept of progress, the Information Age and more, now and in the future.
For a different, perhaps complementary, view, read Ishmael by Daniel Quinn.