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Tinker Belles and Evil Queens: The Walt Disney Company from the Inside Out Paperback – February 1, 2000

by Sean P. Griffin (Author)

11 ratings

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The first book to address the interaction between the Walt Disney Company and the gay community

From its Magic Kingdom theme parks to its udderless cows, the Walt Disney Company has successfully maintained itself as the brand name of conservative American family values. But the Walt Disney Company has also had a long and complex relationship to the gay and lesbian community that is only now becoming visible.

In Tinker Belles and Evil Queens, Sean Griffin traces the evolution of this interaction between the company and gay communities, from the 1930s use of Mickey Mouse as a code phrase for gay to the 1990s "Gay Nights" at the Magic Kingdom. Armed with first-person accounts from Disney audiences, Griffin demonstrates how Disney animation, live-action films, television series, theme parks, and merchandise provide varied motifs and characteristics that readily lend themselves to use by gay culture. But Griffin delves further to explore the role of gays and lesbians within the company, through an examination of the background of early studio personnel, an account of sexual activism within the firm, and the story of the company's own concrete efforts to give recognition to gay voices and desires.

The first book to address the history of the gay community and Disney, Tinker Belles and Evil Queens broadly examines the ambiguous legacy of how modern consumerism and advertising have affected the ways lesbians and gay men have expressed their sexuality. Disney itself is shown as sensitive to gay and lesbian audiences, while exploiting those same audiences as a niche market with strong buying power. Finally, Griffin demonstrates how queer audiences have co-opted Disney products for themselves-and in turn how Disney's corporate strategies have influenced our very definitions of sexuality.

Print length

292 pages
Language

English
Publisher

NYU Press
Publication date

February 1, 2000
Dimensions

6 x 0.81 x 9 inches
ISBN-10

0814731236
ISBN-13

978-0814731239
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Editorial Reviews

Review

"Presents Disney culture-so often thought of as a bastion of mainstream, heterosexual family values-in a fascinating and illuminating new light. Tinker Belles and Evil Queens is sharp and rigorously researched work. A veritable alternative history of Disney." -- Dana Polan,University of Southern California

"In this sprightly analysis of classical and contemporary Disney fare, queer theorist Griffin breaks new ground in media and cultural studies while outdoing right-wing politicians and fundamentalists who see homosexuality everywhere. . . Griffin is careful in building his argument that Disney images have been enormously influenced by gay culture and in showing how gay culture has, in turn, claimed and appropriated those images." ― Publishers Weekly

About the Author

Sean Griffin teaches film and media at the University of California at Santa Cruz. Previously, he produced television advertisements at New Wave Productions for Disney's theatrical features.

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Product details

Publisher ‏ : ‎ NYU Press (February 1, 2000)
Language ‏ : ‎ English
Paperback ‏ : ‎ 292 pages
ISBN-10 ‏ : ‎ 0814731236
ISBN-13 ‏ : ‎ 978-0814731239
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 6 x 0.81 x 9 inches

Best Sellers Rank: #757,578 in Books (See Top 100 in Books)
- #218 in Movie Industry
- #1,488 in LGBTQ+ Demographic Studies
- #1,546 in Telecommunications & Sensors

Customer Reviews:
11 ratings

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L. Adrien Lawyer

Terrific analysis!

Reviewed in the United States on April 14, 2013

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While I consider myself queer, I do not have a passion for all things Disney. And I absolutely thought this was a wonderful book. I can't think of anything else I've read lately that referenced thinkers from Foucault to Judith Butler to Michelangelo Signorile and at the same time had sentences like this one: "Mice begin shimmying madly to the wild music being played. One mouse shimmies with such abandon that s/he drops her/his pants." I truly did laugh out loud at what is essentially a theory book. Additionally it weaves together a full history of queer readings of the animation and live action produced by Disney, during Walt's lifetime and after, along with a history of the company itself and its relations with its LGBTQ employees and consumers. In the end, the author is very thoughtful about what it means to consider capitalist consumption as political struggle or identity, and that even the labeling of Gay Days at the parks as being for Lesbian/Gay visitors is limiting to the scope of sexual and gender identities. I can understand that not everyone will appreciate the tone or language of this book, both of which are academic to some degree. But as a reader, with only a Bachelor's degree and reading for my own enjoyment, I would wholeheartedly recommend this book. It is funny, smart and accessible.

5 people found this helpful

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tamiii

The Happiest Place in the World

Reviewed in the United States on October 2, 2007

Verified Purchase

Versed in the theories of Foucault and post-colonialist writers, Griffin does a wonderful job of letting the Disney story speak for itself even when it doesn't quite match what theoreticians might expect. Nevertheless, as Disney surreptitiously reaches out to the gay market, Griffin makes clear that it is with an eye to profit from the segment without disowning it cherished 'family' brand image. I compare the attitude to those who organize Gay Pride Parades--the business sponsors often feel politics distracts from the Spectacle meant to promote their wares!

2 people found this helpful

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7709

Fairly dull

Reviewed in the United States on February 10, 2011

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This was not what I expected. A great deal of the book is wild conjecture. I erroneously thought if you mix gay and disney you'd have a fast paced thriller. This was not the case at all. I'm not even sure what this book is, (it reads like a very dull doctoral thesis) but I don't think that Micky is gay. I do think Walt was a misogynist and that is evident in all the evil women in his films. I do not think the women were meant to be drag queens as was speculated. Evil men are portrayed as feminine and evil women as masculine, not too big of a mystery.

2 people found this helpful

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Ben ATop Contributor: Photography

wonderful media studies book

Reviewed in the United States on May 25, 2007

I'm a fairly big Disney fan, and also a big fan of subculture studies and media studies. So, this book is right up my alley. I am not gay, however. This book is filled with insight that helps to reinterpret Disney films from the silent era to the present day with a 'queer sensibility'.

The familiarity the author has with the many decades of Disney material (primarily animated shorts and feature films but also the animated films and TV shows) is impressive. What's great is thanks to Disney's releasing of the Treasures collection, the average reader can follow along to just about everything mentioned in the book.

Overall, a great read.

5 people found this helpful

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Amazon Customer

Disappointed.

Reviewed in the United States on March 13, 2018

Subject matter is interesting. Writing style is very uninteresting and academic. Disappointed.

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Top reviews from other countries

kt1982

Interesting articles

Reviewed in the United Kingdom on January 25, 2011

Verified Purchase

A brilliant insight into Disney films and sexuality and gender. Has some very interesting articles in and is beautifully written. A very useful text for any student looking at disney/sexuality/gender. Reads really well, I thoroughly enjoyed reading it.

Lucy Day

Wonderful book

Reviewed in the United Kingdom on May 4, 2015

Verified Purchase

Bought this for university research on queer theory and literally could not have bought a more interesting or useful book! Quite looking forward to reading it cover to cover and using it in the future. Definitely reccommend.

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