- File Size: 1160 KB
- Print Length: 298 pages
- Publisher: Little, Brown and Company; 1st edition (November 1, 2006)
- Publication Date: November 1, 2006
- Sold by: Hachette Book Group
- Language: English
- ASIN: B000OT8GD0
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #18,235 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Tipping Point: How Little Things Can Make a Big Difference Kindle Edition
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Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.
Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.
The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.
With a degree in social psychology, I can’t help being excited and impressed by the research contributions of the field. The findings he cites often seem obvious and “of course” once the results are in. And sometimes the results contradict “common sense.” Always they require clever design by those who create the hypotheses and methods of measurement.
But this book does not claim to produce new research. What the author does is present interesting and validated findings in a way that organizes them for potential application to a given range of problems. Readers who want more scientific journal type evidence are free to take the suggestions and create their own statistically designed clever research.
As for me, his suggestions set me to thinking and observing life as it is lived. I will confess, I wish he had been able to identify a numerical
tipping point. It would help me a lot in my efforts to create an epidemic of readers for my latest book. But maybe some of what I’m doing will be helped by thinking along the lines he suggests.
I thoroughly enjoyed the book – a good, thought provoking read.
Top international reviews
The one downside to the book is that it doesn't quite manage to tie everything together into giving advice about how to create a "tipping point" for your own business. It all seems to boil down to "know the right people", and "do the right thing at the right time". It can explain very well why "tipping points" have happened, but it doesn't explain so well how to create a "tipping point" for your own organisation or activities. If this is the kind of advice you are looking for, then the book is not going to achieve your goals completely. However, I must reiterate that it gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.
Just not a book for me, will put it in the local lending library and hopefully someone who appreciate it will pick it up!
For example to launch a company or product.
These people tend to come from a background of “throw enough mud at the wall and some of it will stick”.
What if you don’t have a lot of budget? Time? Or resources? Or what if you want to persevere the capability you have?
In “Tipping Point” Malcolm Gladwell explains the secret to enable you to hack the tipping point, going viral, launch point.
The secret? You need connectors, mavens and salespeople from that you can create and execute a word of mouth campaign.
If you work in the field of leadership, sales and marketing then this book is worth a read.
If so, you have undoubtedly wished you could more often get those little ideas and small changes lead to big impact.
What does it take to make an idea or a message stick or go viral? How do you manage change effectively? Malcom takes you with him on a journey through the last 100 years of research in sociology and psychology and skilfully, at his own pace, assuages any doubts you may as to the conclusions he draws. This in no guess work. It’s meticulous research and it’s light years from a dry research paper written in isolation. It’s hard to put the book down because it’s so damn good to read about how simple (or great) people have made -knowingly or unknowingly so- simple ideas have such lasting impact.
He tells us how beliefs can change quickly, how one person can have more influence on change than another, giving specific examples to substantiate his ideas, for instance how Paul Revere got the American colonists around 1773 to become organised against the British, how the Airwalk footwear became fashion, how crime waves were reduced in New York City.
He explains that in any situation or market there will be four major influences.
There will be the "Market Mavens", people who passes vital information to others about their knowledge, perhaps about good prices, good deals.
There will be "Connectors", people who know people who know people. There is a theory, often called "the six degrees of separation", that says it only needs a chain of six people to get information from person A to person B, from yourself for example to the Queen of England.
The "Stickiness" factor, how a message or information will stay in the mind, say like a slogan, and advertisement, how something will become an "anchor" in NLP terms.
The forth is "Context", how ideas or products rely on the time and place change takes place, and the conditions and circumstances when they occur.
Using examples though-out, this book is easy to follow, a must for those in marketing and places of influence, and a must for those of us who are manipulated by others, by governments, by media, radio, TV and newspapers.
The book will open your eyes.
I like the way the author backs up his opinions with research data, studies references and generally things you can look into for yourself. So in case you find yourself particularly interested in a particular topic the book gives you a good starting point.
The stories even though apparently unrelated having their own conclusions and endings build up into a meta-story with it's own teachings.
You can simply pick up the book and start reading from the middle of the book and you'll still get something out of it.
Recommended for all those interested in the mechanics of human behaviour. I found it ...enlightening
I also thing it is one-sided book, as Gladwel focuses on examples where the mechanics works, while it could gain some flavor from balancing it with the examples of where this kind of "unaware leadership" can fail as it surely does not work everywhere and everytime. Another interesting path to follow, would be to try to look at the phenomenon from the point of view of today's social media mania. How efficiently politics and business is exploiting the potential? Is manipulation a serious scale problem or just another conspiracy theory? These are maybe the subjects for another book, although Tipping Point could gain from a bit of a wider perspective.
There is one point he makes in the book, however, which I definitely cannot buy into - he claims that kids are far more impacted by their peer group than their parents. He further claims that parenting has very little impact on the "outcome" of the child.
My personal experience (25 years of parenting) and years of observation of other families and their kids tells me otherwise. In fact good parenting by definition involves keeping an eye on the peer group!!
Step Aside Super Woman: Career & Family is for Any Woman, Co-Founder of Women in Business Superseries,Founder of The Female Capitalist
As a main rule, a good book need only one good character: its writer . . .