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The Tipping Point: How Little Things Can Make a Big Difference by [Malcolm Gladwell]
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The Tipping Point: How Little Things Can Make a Big Difference Kindle Edition

4.4 out of 5 stars 4,080 ratings

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Length: 298 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Amazon.com Review

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --This text refers to an alternate kindle_edition edition.

Review

'Genuinely fascinating and frequently startling ... The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come' SCOTLAND ON SUNDAY 'A wonderfully offbeat study of that little-understood phenomenon, the social epidemic' DAILY TELEGRAPH 'A fascinating book that makes you see the world in a different way' FORTUNE --This text refers to an out of print or unavailable edition of this title.

Product details

  • ASIN : B000OT8GD0
  • Publisher : Little, Brown and Company; 1st edition (November 1, 2006)
  • Publication date : November 1, 2006
  • Language : English
  • File size : 1159 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 298 pages
  • Lending : Not Enabled
  • Customer Reviews:
    4.4 out of 5 stars 4,080 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
4,080 global ratings
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Reviewed in the United States on July 7, 2018
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Reviewed in the United States on December 2, 2016
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Reviewed in the United States on October 8, 2017
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Reviewed in the United States on April 4, 2019
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Reviewed in the United States on August 24, 2014
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Top reviews from other countries

Keith Farrell
4.0 out of 5 stars Quite thought-provoking. The book offers several real-world examples of ...
Reviewed in the United Kingdom on July 26, 2017
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16 people found this helpful
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Louai R
3.0 out of 5 stars Not as good as Outliers; several contradictions and too repetitive
Reviewed in the United Kingdom on February 19, 2017
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9 people found this helpful
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KersReview
5.0 out of 5 stars Great read and applicable in the workplace!
Reviewed in the United Kingdom on June 20, 2020
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@Timothy_Hughes
5.0 out of 5 stars Malcolm Gladwell Explains the Secret to Enable you to Launch a Product Successfully
Reviewed in the United Kingdom on March 18, 2020
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Margaret Adams
3.0 out of 5 stars I find those very tedious, and the worshiping practically of successful business men
Reviewed in the United Kingdom on September 11, 2016
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5 people found this helpful
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