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The Tipping Point: How Little Things Can Make a Big Difference by [Malcolm Gladwell]

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The Tipping Point: How Little Things Can Make a Big Difference Kindle Edition

4.4 out of 5 stars 5,958 ratings

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Editorial Reviews

Amazon.com Review

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

--This text refers to an alternate kindle_edition edition.

From Booklist

Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking. Donna Seaman --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B000OT8GD0
  • Publisher ‏ : ‎ Little, Brown and Company; 1st edition (November 1, 2006)
  • Publication date ‏ : ‎ November 1, 2006
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1012 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 298 pages
  • Customer Reviews:
    4.4 out of 5 stars 5,958 ratings

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Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
5,958 global ratings

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Keith Farrell
4.0 out of 5 stars Quite thought-provoking. The book offers several real-world examples of ...
Reviewed in the United Kingdom 🇬🇧 on July 26, 2017
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Louai R
3.0 out of 5 stars Not as good as Outliers; several contradictions and too repetitive
Reviewed in the United Kingdom 🇬🇧 on February 19, 2017
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David Orme
4.0 out of 5 stars Excellent - but needs an update.
Reviewed in the United Kingdom 🇬🇧 on January 14, 2022
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Christina
3.0 out of 5 stars Not for me
Reviewed in the United Kingdom 🇬🇧 on May 9, 2019
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Margaret Adams
3.0 out of 5 stars I find those very tedious, and the worshiping practically of successful business men
Reviewed in the United Kingdom 🇬🇧 on September 11, 2016
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