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The Tipping Point: How Little Things Can Make a Big Difference Hardcover – Kindle eBook, February 29, 2000
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
From Publishers Weekly
The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.)
Copyright 2000 Reed Business Information, Inc.
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Why did Paul Revere's Ride live through the ages while his friend, who went in the other direction, disappear from history? Why is 150 the magic head count at which productivity can become unproductive?
I purchased this book in Audio format though I often shy away from audio books where the author reads his own work. I must admit that Gladwell did a great job as narrator. I'd be remiss not to point out that in the mandatory author photo Gladwell looks suspiciously like "Sideshow Bob" of The Simpson's fame but looks are deceiving. This man is a top rate writer who can see round the corner to explain the whys and wherefores of events we take for granted. bg
Such interesting facts and studies, ranging from Paul Revere to Airwalk sneakers.
Although it can have a little too much detail (zzzz)...overall I came out with much more knowledge.
I would recommend this book to anyone who is interested in understanding how epidemic change can occur and thorough an understanding of Gladwell's concepts can work to be a part of the positive epidemics and be able to avoid the negative ones.
It is an exciting idea, as most of us think of change as incremental, and also imagine that change must be systemic to work. Gladwell makes a convincing case that little changes, when applied correctly, can create a tipping point to set in motion lasting change.
Gladwell’s book has a wealth of examples of how this works, perhaps too many. The reader may get bogged down in the details and forget the point that Gladwell is trying to make. Luckily, his summary ties everything together.
Whether his ideas about change in society are wholly correct I am not qualified to answer. Certainly the book makes a great deal of sense across a wide range of phenomenon. Whether it holds for all, I am skeptical.