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Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference Paperback – January 7, 2002

by Malcolm Gladwell (Author)

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Part of: Abacus 40th Anniversary (4 books)

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Print length

301 pages
Language

English
Publisher

Back Bay Books
Publication date

January 7, 2002
Dimensions

5.5 x 1 x 8.5 inches
ISBN-10

0316346624
ISBN-13

978-0316346627
Lexile measure

1160L
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Popular Highlights in this book

What are popular highlights?

These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context.
Highlighted by 8,166 Kindle readers
When people are in a group, in other words, responsibility for acting is diffused.
Highlighted by 6,920 Kindle readers
The Power of Context says that human beings are a lot more sensitive to their environment than they may seem.
Highlighted by 6,449 Kindle readers

Editorial Reviews

Review

“A fascinating book that makes you see the world in a different way.”―Fortune

“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”―San Francisco Chronicle

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.”―Michael Lewis

“Undeniably compelling. . . terrifically rewarding.”―Claire Dederer, Seattle Times

“As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”―Aaron Gell, Time Out

About the Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

Product details

Publisher ‏ : ‎ Back Bay Books (January 7, 2002)
Language ‏ : ‎ English
Paperback ‏ : ‎ 301 pages
ISBN-10 ‏ : ‎ 0316346624
ISBN-13 ‏ : ‎ 978-0316346627
Lexile measure ‏ : ‎ 1160L
Item Weight ‏ : ‎ 10.4 ounces
Dimensions ‏ : ‎ 5.5 x 1 x 8.5 inches

Best Sellers Rank: #4,317 in Books (See Top 100 in Books)
- #2 in Market Research Business (Books)
- #5 in Statistics (Books)
- #8 in Advertising (Books)

Customer Reviews:
5,137 ratings

About the author

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Malcolm Gladwell

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Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

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4 star		22%
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2 star		3%
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Nathan Phillips

Inspiring but not well supported

Reviewed in the United States on July 8, 2018

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Gladwell approaches things in a non-scientific way, so it's more inspirational than educational. He tries to show what he percieves as truths, but doesnt go about supporting them in a systematic way. Some of the basis of this book has been overturned by more recent studies. Gladwell is an excellent writer and is convincing, but he should be read with a skeptic eye.

98 people found this helpful

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Bart Mills

quick dip into social science research

Reviewed in the United States on December 2, 2016

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Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’s did. Turns out Revere’s personality helped his news galvanize patriots to pick up their rifles, while Dawes’ identical cry made people turn over and go back to sleep. Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: he was a Connector and a Maven. Revere had a vast rolodex of acquaintances in colonial Massachusetts and he knew everything there was to know about the nascent independence movement. He set the scene for resistance to the onmarching British, and a few local men of Gladwell’s third type, the Persuaders, finished the job of rallying the militias of Concord and Lexington.

Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.

Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.

94 people found this helpful

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Zuff

How things were before the Internet became the major factor

Reviewed in the United States on October 9, 2017

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As Usual, Malcolm Gladwell is a great story teller. The book is about the small things that can make huge changes. The book is interesting and fun to read, but there are two big problems:
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.

The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.

89 people found this helpful

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Kindle Customer

A good read into why things spread like wild fire

Reviewed in the United States on April 5, 2019

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The Tipping Point is a very interesting phenomenon that explains why some trends catch on and spread all over the world, but others do not. Not only does this happen with products themselves, but it happens with information as well. For instance, Gladwell explains how Paul Revere is so famous even though William Dawe's did the same thing as Revere on the same night. Gladwell does an excellent job of digging into real-life examples to help explain how three key players: Connectors, Salesmen, and Mavens can take a little thing and make a big impact.

24 people found this helpful

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Tyler

Will make you think

Reviewed in the United States on July 31, 2019

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I think one of the hardest things that people can do - at any time in their lives- but especially when they are younger is to remember that we are all in this together. It is uncomfortable to think about the fact that you may have had unintended or unplanned help along the path to your current state, but it is not something we should ignore. Malcolm Gladwell puts this into perspective in a well written, well-anecdoted book. He talks about times in history where - both for the "privelidged" and "under-privelidged" among us- there were helpful status classes, and advantages of all kinds, right down to your month of birth! I recommend this book, because it is all up to you how much you get out of it. It is a lovely light read if you want it to be one, or it can be a deep, introspective dive into your life.

10 people found this helpful

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Keith Farrell

Quite thought-provoking. The book offers several real-world examples of ...

Reviewed in the United Kingdom on July 26, 2017

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Quite thought-provoking. The book offers several real-world examples of situations where different companies and organisations found "tipping points" in their business or activities, and these examples are very well analysed and explained. The book is quite comprehensive in terms of analysing "tipping points" that have happened, and the elements that create these "tipping points".

The one downside to the book is that it doesn't quite manage to tie everything together into giving advice about how to create a "tipping point" for your own business. It all seems to boil down to "know the right people", and "do the right thing at the right time". It can explain very well why "tipping points" have happened, but it doesn't explain so well how to create a "tipping point" for your own organisation or activities. If this is the kind of advice you are looking for, then the book is not going to achieve your goals completely. However, I must reiterate that it gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.

19 people found this helpful

Louai R

Not as good as Outliers; several contradictions and too repetitive

Reviewed in the United Kingdom on February 19, 2017

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I had recently read the 'Outliers' by Gladwell and enjoyed it; with such books you need to have the right approach; that is to have an open mind and not expect empirical-based conclusions, but rather be prepared to read and enjoy amusing and thought-provoking correlations and observations from selective situations. This book however stunned me. It was written around 7-8 years before the 'Outliers' and you could easily tell how Gladwell's maturity had evolved in that period. This book is so repetitive in its themes, redundant in asserting its conclusions and simply boring in its overall flow. While I found many of the examples amusing in the 'Outliers', here they lacked originality and intrigue. What struck me initially was how Gladwell had provided a totally different explanation as to why crime fell in NYC in this book, than to what he later mentioned in the Outliers. Why the dramatic change of opinion? I will not go in much details so as not to spoil this for those who are yet to read his books. His example on the success of Sesame Street was so protracted and based on the unique discipline of child psychology that I am not sure how transferable the conclusion here was to his overrriding theories. His conclusions on teenage smoking can be easily refuted based on recent studies (remember the book was written around 15 years ago). And lastly, I was so dumbfounded by his observations on suicides in Micronesia that I decided to test the study myself. He mentions a suicide rate of 170 per 100,000 and concludes how it was one of the highest in the world. I checked for myself that in that period of time the entire population of Micronesia was around 70,000 and so the actual statistical population was so small and there were so many isolated cases that he had already mentioned that any statistician would yield their results as unacceptable (in light of the small statistical population) and in need of adjustment. Having said all that, his theory on the tipping point is not unfounded and could have better been presented in a long new yorker-style article, rather than a protracted book filled with either dubious or naive examples.

17 people found this helpful

Christina

Not for me

Reviewed in the United Kingdom on May 9, 2019

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I got about half way through this book before setting it down. I don't know what I was expecting but it isn't it. The way it's written just seems really forced and I wasn't enjoying the overall tone. The way the author delivers their message just didn't resonate with me and I almost felt like I was reading the book equivalent of one of those half hour infomercials you see late at night trying to sell you a miracle vacuum that also makes toast and does your laundry.

Just not a book for me, will put it in the local lending library and hopefully someone who appreciate it will pick it up!

5 people found this helpful

Margaret Adams

I find those very tedious, and the worshiping practically of successful business men

Reviewed in the United Kingdom on September 11, 2016

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I'm not really in a position to review this book yet as I'm still not half way through. I'm finding it a bit hard work, painful even, a bit American, but I have watched a lot of the author's talks on Youtube, so this spoils it for me. So many references to American popular culture and to the American civil war. I find those very tedious, and the worshiping practically of successful business men, I can't relate to. He does it to illustrate a point, the tipping point, but, there's just something about the genre I'm not keen on. I'd rather he used climate change to illustrate the tipping point, because it's more relevant and important to everyone on earth, and not just Americans. Maybe he will later, as I said, I'm less than half way through, and struggling to find the impetus to carry on! (It might improve because I think he's a brilliant speaker and an original thinker, so I hate to be critical. but I can't stand this style of writing.)

6 people found this helpful

David Orme

Excellent - but needs an update.

Reviewed in the United Kingdom on January 14, 2022

Verified Purchase

A highly intelligent book and a fascinating read. The problem I have is that it was first published in 2000, and there has been a dramatic change in the way people communicate ideas since then - social media, a totally new - and in many ways more effective - way to create tipping points. An updated edition, please, Mr Gladwell!

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