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The Tipping Point: How Little Things Can Make a Big Difference Paperback – January 7, 2002
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From Library Journal
-Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ
Copyright 2000 Reed Business Information, Inc. --This text refers to an alternate Paperback edition.
"...a fascinating account...valuable..." -- Chicago Tribune, 3/26/00
"...a terrifically rewarding read..." -- Seattle Times, 3/24/00
"...brimming with new theories on the science of manipulation..." -- Time Out New York, 3/2-9/00
"Anyone interested in fads should read THE TIPPING POINT..." -- US Magazine, 3/27/00
"Hip and hopeful, The Tipping Point, is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better." -- --George Stephanopoulos
"Malcolm Gladwell proposes a fascinating and possibly useful theory in "The Tipping Point"...what makes his book so appealing is the way he approaches his subject...he follows his precept of his subtitle and explores the little things that make a big difference..." -- New York Times, 2/28/00
"The Primary reason for the historic and rapid declines in crime and disorder in the subways and on the streets of New York City in the early 1990s was police activity. Police focused their activities on controlling illegal behavior to such an extent that they changed that behavior. Malcolm Gladwell's book and its theories, particularly the 'Power of Context,' clearly describes how crime and disorder were rapidly 'tipped.' It is a vital and 'must read' addition to the on-going debate about what really causes crime and disorder and how best to deal with it." -- --Commissioner William J. Bratton
"The Tipping Point is one of those rare books that changes the way you think about, well, everything. A combination of lucid explanation with vivid (and often funny) real-world examples, the book sets out to explain nothing less than why human beings behave the way they do. And, astonishingly, Malcolm Gladwell had the smarts and panache to pull it off." -- -Jeffrey Toobin, author of A Vast Conspiracy: The Real Story of the Sex Scandal that Nearly Brought Down a President
"What someone once said about the great Edmund Wilson is as true of Malcolm Gladwell: he gives ideas the quality of action. Here he's written a wonderful page turner about a fascinating idea that should effect the way every thinking person thinks about the world around him." -- --Michael Lewis Author of Liar's Poker and The New New Thing --This text refers to an alternate Paperback edition.
Top Customer Reviews
The thrust of the book is that there are three things that can converge to bring about dramatic and perhaps unexpectedly fast changes in our society. These are the context (the situational environment - especially when it's near the balance or 'tipping point'), the idea, and the people involved. His point is that very small changes in any or several of the context, the quality of the idea (which he calls 'stickiness', ie how well the idea sticks), or whether the idea reaches a very small group of key people can trigger a dramatic epidemic of change in society.
"In a given process or system some people matter more than others." (p.19). "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." (p.33).
He divides these gifted people into three categories: Connectors, Mavens and Salespeople. "Sprinkled among every walk of life ... are a handful of people with a truly extraordinary knack of making friends and acquaintances. They are Connectors." (p. 41). "I always keep up with people." (p. 44 quoting a "Connector").Read more ›
Gladwell's first example is the resurgence of the popularity of Hush Puppies, which had long been out of fashion, and were only sold in small shoe stores. Suddenly, a group of teenage boys in East Village, New York, found the cool to wear. Word-of-mouth advertising that these trend-setters were wearing the once-popular suede shoes set off an epidemic of fashion change, and boys all over America had to have the "cool" shoes.
Galdwell also examines the difference in personality it takes to trigger the change. For example, we all know of Paul Revere's famous ride, but how many of us know that William Dawes made a similar ride? The difference was that people listened to Revere and not to Dawes. Why? Revere knew so many different people. He knew who led which village, knew which doors to knock on to rouse the colonists. Dawes didn't know that many people and therefore could only guess which people to give his message.
There are several other phenomena that Gladwell examines, showing the small things that spark a change, from the dip in the New York City crime rate to the correlation between depression, smoking and teen suicide. If you want to change the world for the better, this book will give you an insight into the methods that work, and those that will backfire. It's all in knowing where to find The Tipping Point.
Jo @ MyShelf.Com
Most Recent Customer Reviews
Great discussion, stories and science explaining why some people make it and others get really close.Published 2 days ago by Rebecca P
Glad well is an excellent writer, so I enjoyed the book, and gleaned some useful information. That said, the repetition of the examples presented in the first few chapters felt... Read morePublished 3 days ago by Andrew Cary
One of the best non-fiction books I've ever read. MG is a brilliant thinker.Published 21 days ago by Mografix
This book, and Blink are must reads!! True eye opener and full of information that is riveting.Published 23 days ago by Nethergirl
I learned so much reading this book. I can highly recommend it and think everyone should read it, it's so applicable on so many aspects of life.Published 26 days ago by Karoline Fischer
It was quite thought inducing, even if I don't agree with all of his ideas. Well written, I will read more of his work.Published 28 days ago by Nathan Brunk
This book is well researched and contains valuable information between its covers. It is encouraged to be read by people who are interested in introducing an idea or a product. Read morePublished 1 month ago by Eyad Kadri