Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $4.32 shipping
+ $3.99 shipping
+ $3.99 shipping
The Tipping Point: How Little Things Can Make a Big Difference Paperback – January 7, 2002
|New from||Used from|
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
Customers who viewed this item also viewed
About the Author
Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
With a degree in social psychology, I can’t help being excited and impressed by the research contributions of the field. The findings he cites often seem obvious and “of course” once the results are in. And sometimes the results contradict “common sense.” Always they require clever design by those who create the hypotheses and methods of measurement.
But this book does not claim to produce new research. What the author does is present interesting and validated findings in a way that organizes them for potential application to a given range of problems. Readers who want more scientific journal type evidence are free to take the suggestions and create their own statistically designed clever research.
As for me, his suggestions set me to thinking and observing life as it is lived. I will confess, I wish he had been able to identify a numerical
tipping point. It would help me a lot in my efforts to create an epidemic of readers for my latest book. But maybe some of what I’m doing will be helped by thinking along the lines he suggests.
I thoroughly enjoyed the book – a good, thought provoking read.
We live in a pretty complex world. To understand it we need our complex brains to solve complex problems. Things are simply not that simple.
What is the difference between a single person wearing a new style and a fashion trend? What is the difference between a standard children's show and the venerable Sesame Street? The Tipping Point by Malcolm Gladwell is the study of epidemics.
Epidemics are paradigm shifting events. Though they change the landscape, epidemics are usually caused by very small, almost imperceptible, circumstances.
According to Gladwell, there are three rules of epidemics. The Law of the Few dictates that it takes only a handful of people - the correct people - to launch an epidemic. The Stickiness Factor focuses on to make a message most effective. And the Power of Context maintains that the conditions need to be right to create that epidemic movement. Malcolm Gladwell spends half the book describing his three rules of epidemics and the other half providing a few case studies.
This book was incredibly interesting and entertaining. The room I read the more I wanted to read. I seriously did not want to put the book down.
This genre of book - social psychology or just pulling back the curtain on life itself - is easily becoming one of my new favorites.
Malcolm Gladwell state that to start an epidemic, Three rules need to apply. the law of the few, where you have connectors, mavens, and Salesmen, the stickiness factor, and power of context. then he goes through them in details with historical events and take us through this fascinating journey.
The book is interesting and challenging. you had to read it more than once to make sense out of it. one thing I love about Malcolm Gladwell is how he supports every argument with evidence and research. one thing I hope to happen is for Malcolm to issue a second version of the book where he analyzes the impact of the social network in making an epidemic.
"I wrote my book without any clear expectation of who would read it, or what, if anything, it would be useful for, It would seemed presumptuous to think otherwise." ~Malcom Gladwell
I've been experimenting with ways to tap deliberately into the energy that makes things go viral. That is one of the reasons I wrote How To Gain 100,000 Twitter Followers. Imagine if you could turn your ideas into viruses that spread like wildfire? Marketing mavens have been trying to discover the secret formula for years, but now with advances in technology and the Internet it opens up new galaxies of possibilities.
The Tipping Point. It's a fascinating study into why things spread. Just as there is a Tipping Point for diseases, there are also epidemics for--ideas, trends, crime, books, diseases, smoking, drugs, alcohol, suicide, etc. The book delves deep into the phenomena why and how things go viral--moving from one person to the next, and from one street corner to the next, from one city to the next, and from one country to the next. Epidemics are the Universe invisible sales force--it carries and distributes everything without care or concern--leaving participants unaware what happened.
"The tipping point is the moment of critical mass, the threshold, the boiling point."
The tipping point occurs when the right energy, elements, circumstances, people, time, and place, crosses a certain threshold--it tips and affects everyone it touches. It affects social behavior, health, buying patterns, and the way people think. This phenomena can lead to success, failure, or devastation. No one can predict or explain its power--why, or how it happens. It just happens--turning an unknown author into a success, a Fortune 500 company into a fallen empire or an entire country devastated by disease.
"We need to prepare ourselves for the possibility that sometimes big changes follow from small events, and that these changes can happen very quickly. This possibility of sudden change is at the center of the idea of the Tipping Point and might well be the hardest of all to except."
The slightest change in context can make the biggest difference, and cause things to tip, for better or worse. A sudden reversal of fortune can turn your life upside down. Your vision changes--you don't see things the same anymore. Your memory is not normal, you don't think the same. Your capabilities change. What you normally wouldn't do, now you do. Look back on your life, and tell me, this isn't true? When things hit a boiling point, something happened--a Tipping Point, that sent things reeling in the opposite direction.
This book is thought provoking and illuminating--a look into the Universe invisible sales force--epidemics of all types. This is a Game Changer--businesses and marketers will never be the same. As one reader said, "Use the thinking in the book to create something new." If you want an illuminating rush, then read this book. Five Big Stars.