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Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference Paperback – January 7, 2002

by Malcolm Gladwell (Author)

4,489 ratings

in Market Research Business

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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Print length

301 pages
Language

English
Publisher

Back Bay Books
Publication date

January 7, 2002
Dimensions

5.5 x 1 x 8.5 inches
ISBN-10

0316346624
ISBN-13

978-0316346627
Lexile measure

1160L
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Editorial Reviews

About the Author

Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

Product details

Publisher : Back Bay Books (January 7, 2002)
Language : English
Paperback : 301 pages
ISBN-10 : 0316346624
ISBN-13 : 978-0316346627
Lexile measure : 1160L
Item Weight : 10.4 ounces
Dimensions : 5.5 x 1 x 8.5 inches

Best Sellers Rank: #2,456 in Books (See Top 100 in Books)
- #1 in Market Research Business (Books)
- #3 in Advertising (Books)
- #3 in Statistics (Books)

Customer Reviews:
4,489 ratings

Customer reviews

5 star		67%
4 star		20%
3 star		7%
2 star		3%
1 star		3%

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Top reviews from the United States

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Nathan Phillips

Inspiring but not well supported

Reviewed in the United States on July 7, 2018

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Gladwell approaches things in a non-scientific way, so it's more inspirational than educational. He tries to show what he percieves as truths, but doesnt go about supporting them in a systematic way. Some of the basis of this book has been overturned by more recent studies. Gladwell is an excellent writer and is convincing, but he should be read with a skeptic eye.

80 people found this helpful

Helpful

Bart Mills

quick dip into social science research

Reviewed in the United States on December 2, 2016

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Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’s did. Turns out Revere’s personality helped his news galvanize patriots to pick up their rifles, while Dawes’ identical cry made people turn over and go back to sleep. Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: he was a Connector and a Maven. Revere had a vast rolodex of acquaintances in colonial Massachusetts and he knew everything there was to know about the nascent independence movement. He set the scene for resistance to the onmarching British, and a few local men of Gladwell’s third type, the Persuaders, finished the job of rallying the militias of Concord and Lexington.

Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.

Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.

81 people found this helpful

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Zuff

How things were before the Internet became the major factor

Reviewed in the United States on October 8, 2017

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As Usual, Malcolm Gladwell is a great story teller. The book is about the small things that can make huge changes. The book is interesting and fun to read, but there are two big problems:
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.

The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.

82 people found this helpful

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Kindle Customer

A good read into why things spread like wild fire

Reviewed in the United States on April 4, 2019

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The Tipping Point is a very interesting phenomenon that explains why some trends catch on and spread all over the world, but others do not. Not only does this happen with products themselves, but it happens with information as well. For instance, Gladwell explains how Paul Revere is so famous even though William Dawe's did the same thing as Revere on the same night. Gladwell does an excellent job of digging into real-life examples to help explain how three key players: Connectors, Salesmen, and Mavens can take a little thing and make a big impact.

17 people found this helpful

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Mona Gustafson Affinito

NOT A SCIENTIFIC JOURNAL

Reviewed in the United States on August 24, 2014

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Other reviewers have done an excellent job of reviewing the book’s thrust and content, so I’m going to assume I don’t need to do that here. I do want to say I did not expect a scientific journal article. What I anticipated is what I got – a delightful application of fascinating social psychological evidence to ways of approaching and understanding real life problems.

With a degree in social psychology, I can’t help being excited and impressed by the research contributions of the field. The findings he cites often seem obvious and “of course” once the results are in. And sometimes the results contradict “common sense.” Always they require clever design by those who create the hypotheses and methods of measurement.

But this book does not claim to produce new research. What the author does is present interesting and validated findings in a way that organizes them for potential application to a given range of problems. Readers who want more scientific journal type evidence are free to take the suggestions and create their own statistically designed clever research.

As for me, his suggestions set me to thinking and observing life as it is lived. I will confess, I wish he had been able to identify a numerical
tipping point. It would help me a lot in my efforts to create an epidemic of readers for my latest book. But maybe some of what I’m doing will be helped by thinking along the lines he suggests.

I thoroughly enjoyed the book – a good, thought provoking read.

72 people found this helpful

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Top reviews from other countries

Keith Farrell

Quite thought-provoking. The book offers several real-world examples of ...

Reviewed in the United Kingdom on July 26, 2017

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Quite thought-provoking. The book offers several real-world examples of situations where different companies and organisations found "tipping points" in their business or activities, and these examples are very well analysed and explained. The book is quite comprehensive in terms of analysing "tipping points" that have happened, and the elements that create these "tipping points".

The one downside to the book is that it doesn't quite manage to tie everything together into giving advice about how to create a "tipping point" for your own business. It all seems to boil down to "know the right people", and "do the right thing at the right time". It can explain very well why "tipping points" have happened, but it doesn't explain so well how to create a "tipping point" for your own organisation or activities. If this is the kind of advice you are looking for, then the book is not going to achieve your goals completely. However, I must reiterate that it gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.

17 people found this helpful

Louai R

Not as good as Outliers; several contradictions and too repetitive

Reviewed in the United Kingdom on February 19, 2017

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I had recently read the 'Outliers' by Gladwell and enjoyed it; with such books you need to have the right approach; that is to have an open mind and not expect empirical-based conclusions, but rather be prepared to read and enjoy amusing and thought-provoking correlations and observations from selective situations. This book however stunned me. It was written around 7-8 years before the 'Outliers' and you could easily tell how Gladwell's maturity had evolved in that period. This book is so repetitive in its themes, redundant in asserting its conclusions and simply boring in its overall flow. While I found many of the examples amusing in the 'Outliers', here they lacked originality and intrigue. What struck me initially was how Gladwell had provided a totally different explanation as to why crime fell in NYC in this book, than to what he later mentioned in the Outliers. Why the dramatic change of opinion? I will not go in much details so as not to spoil this for those who are yet to read his books. His example on the success of Sesame Street was so protracted and based on the unique discipline of child psychology that I am not sure how transferable the conclusion here was to his overrriding theories. His conclusions on teenage smoking can be easily refuted based on recent studies (remember the book was written around 15 years ago). And lastly, I was so dumbfounded by his observations on suicides in Micronesia that I decided to test the study myself. He mentions a suicide rate of 170 per 100,000 and concludes how it was one of the highest in the world. I checked for myself that in that period of time the entire population of Micronesia was around 70,000 and so the actual statistical population was so small and there were so many isolated cases that he had already mentioned that any statistician would yield their results as unacceptable (in light of the small statistical population) and in need of adjustment. Having said all that, his theory on the tipping point is not unfounded and could have better been presented in a long new yorker-style article, rather than a protracted book filled with either dubious or naive examples.

11 people found this helpful

Christina

Not for me

Reviewed in the United Kingdom on May 9, 2019

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I got about half way through this book before setting it down. I don't know what I was expecting but it isn't it. The way it's written just seems really forced and I wasn't enjoying the overall tone. The way the author delivers their message just didn't resonate with me and I almost felt like I was reading the book equivalent of one of those half hour infomercials you see late at night trying to sell you a miracle vacuum that also makes toast and does your laundry.

Just not a book for me, will put it in the local lending library and hopefully someone who appreciate it will pick it up!

3 people found this helpful

Margaret Adams

I find those very tedious, and the worshiping practically of successful business men

Reviewed in the United Kingdom on September 11, 2016

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I'm not really in a position to review this book yet as I'm still not half way through. I'm finding it a bit hard work, painful even, a bit American, but I have watched a lot of the author's talks on Youtube, so this spoils it for me. So many references to American popular culture and to the American civil war. I find those very tedious, and the worshiping practically of successful business men, I can't relate to. He does it to illustrate a point, the tipping point, but, there's just something about the genre I'm not keen on. I'd rather he used climate change to illustrate the tipping point, because it's more relevant and important to everyone on earth, and not just Americans. Maybe he will later, as I said, I'm less than half way through, and struggling to find the impetus to carry on! (It might improve because I think he's a brilliant speaker and an original thinker, so I hate to be critical. but I can't stand this style of writing.)

5 people found this helpful

Stephen Green

Still relevant, interesting and engaging

Reviewed in the United Kingdom on October 17, 2012

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I must confess that I came to this book very naively. I have never read a Gladwell book before but knew him to be oft quoted by other authors. I knew what a tipping point was and how great changes have gained momentum but didn't know what the book would be concentrating on because unusually I hadn't read any reviews of this book. I know people like to be clever and discuss what is wrong about the book and perhaps points and subjects he missed but the bibliography at the end shows a tremendous amount of acedemic research, including some very obscure pieces. I doubt his critics have read much of the background research. However, this is a very accessible and interesting piece that sets the reader thinking and sweeping aside their simplistic ideas of how the world works. I don't want to discuss detail too much because I hope that you will want to read or reread the book yourself. It is an enjoyable and thought provoking read and is also entertaining and fascinating. The Baltimore situation discussed early in the book identifies not one but three causes of a situation that combined together to become an epidemic. Another subject analysed about "the british are coming" analyses why one message got through and one message had little impact. The book brings together types of people such as "mavens" who knit together the process of change in society leading and shaping the path that the rest of us follow. The book is very similar and sometimes overlaps with Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance which has a similar style of bringing complex ideas down to a level that we can digest, remember, discuss and be entertained by. I tend to buy books like I buy music. Whilst there may be something new that everybody is talking about and is in the shops, there is a massive back catologue of classics that stand the test of time.

5 people found this helpful

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