The Tipping Point: How Little Things Can Make a Big Difference Audio CD – Unabridged, April 3, 2007
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About the Author
- Item Weight : 9.1 ounces
- Audio CD : 8 pages
- ISBN-10 : 1600240054
- ISBN-13 : 978-1600240058
- Product Dimensions : 5.25 x 1.5 x 5.75 inches
- Publisher : Little, Brown & Company; Unabridged Edition (April 3, 2007)
- Language: : English
- Best Sellers Rank: #909,722 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.
Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.
The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.
With a degree in social psychology, I can’t help being excited and impressed by the research contributions of the field. The findings he cites often seem obvious and “of course” once the results are in. And sometimes the results contradict “common sense.” Always they require clever design by those who create the hypotheses and methods of measurement.
But this book does not claim to produce new research. What the author does is present interesting and validated findings in a way that organizes them for potential application to a given range of problems. Readers who want more scientific journal type evidence are free to take the suggestions and create their own statistically designed clever research.
As for me, his suggestions set me to thinking and observing life as it is lived. I will confess, I wish he had been able to identify a numerical
tipping point. It would help me a lot in my efforts to create an epidemic of readers for my latest book. But maybe some of what I’m doing will be helped by thinking along the lines he suggests.
I thoroughly enjoyed the book – a good, thought provoking read.
Top reviews from other countries
The one downside to the book is that it doesn't quite manage to tie everything together into giving advice about how to create a "tipping point" for your own business. It all seems to boil down to "know the right people", and "do the right thing at the right time". It can explain very well why "tipping points" have happened, but it doesn't explain so well how to create a "tipping point" for your own organisation or activities. If this is the kind of advice you are looking for, then the book is not going to achieve your goals completely. However, I must reiterate that it gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.
Gladwell for me has a mixed bag of books. However Tipping Point, along with Patrick Lencioni’s ‘The Seven Dysfunctions Of A Team’ has had a huge impact on my working practices.
Tipping point provides a thoughtful insight into what creates change and different types of people have different roles in change.
My work is in the public sector and I manage teams that look to work with the community. We would have an annoying obsession of treating all people equally in terms of what we’re asked them and would often achieve limited results.
Since trying to apply the concepts within Tipping Point I have managed to completely change the way we operate, spending time trying to understand the type of individuals we have both in the community and within the team and using those natural traits to assume Roles within the team that suit there strengths.
This has led to drastically improved results ... both in terms of what we achieved and the process to get there
Tipping Point as a fun, readable book that is just simply a great read... but it’s also hugely useful to anyone looking to affect change in business or communities. I can’t recommend this book enough.
For example to launch a company or product.
These people tend to come from a background of “throw enough mud at the wall and some of it will stick”.
What if you don’t have a lot of budget? Time? Or resources? Or what if you want to persevere the capability you have?
In “Tipping Point” Malcolm Gladwell explains the secret to enable you to hack the tipping point, going viral, launch point.
The secret? You need connectors, mavens and salespeople from that you can create and execute a word of mouth campaign.
If you work in the field of leadership, sales and marketing then this book is worth a read.
Just not a book for me, will put it in the local lending library and hopefully someone who appreciate it will pick it up!