Top positive review
7 people found this helpful
on February 6, 2013
I bought To Sell is Human because I have been self employed for about a year and my business was missing something. I was marginally successful but I needed something to boost my client list. My businesses revolve around selling Antiques and clothing on Ebay and Craigslist and I also offer guitar lessons to the public, so it is very much a sales oriented field. I realized that the problem with my client list was the overall way I conducted my ads and myself. After reading To Sell is Human, I was instantly endowed with concepts that were previously non-existent in my work.
Being a person who is commonly pressed for time, I bought the summary version and it contained more than enough info for me to kick sales into overdrive. The book taught me that successful sales do not rely on tacky sales pitches or coercion, but are instead motivated by eliciting trust and a sense of commonality with my clients. The best part of the book is the chapter on Attunement, which describes many techniques for initiating rapport with, would be clients. Since buying the book I have seen a healthy increase in the number of sales and lessons I receive. These concepts were in front of me the whole time; I just needed to read this book to realize it. A definite buy!