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I am not sure where to begin with how wrong this book is. It is obvious that the author has never sold anything.
I have actually taken people’s hard earned money for 25 years so please let me explain why the author is way off base.
My dad tried to convince me the benefits of working for one company for 30 years. My wife ties to convince me daily about sex and many other things. The author would have you believe my mom and wife are salespeople. They are not.
My dad and wife are regular people that are insecure at times, filled with fear, frozen to inaction and afraid to make hard decisions. When my dad, my wife, my neighbor have to buy a car, they are under stress. When they claim that a car salesperson is bad they are really saying how much they hate buying a car, not how much they loathe salespeople. Like anything else, people are egocentric, they are not spending five seconds thinking about the salesperson. They are simply recasting and rationalizing their fear away from themselves.
A salesperson knows this. An author that thinks he knows how to sell does not.
I stopped reading when the author tried to convince me that Ed-Med is the new dominant new sales category. That is like saying your Uber driver made the sale. Wrong, the Professor, the Doctor, the Uber driver are making good on a transaction already done. They are not selling.
I consider the author’s claim to be especially ridiculous given how had I compete every day for dollars that the govt throws at Ed-Med. Missouri’s State Budget is $27B. 50% of that goes to Health Services. 25% of that goes to Education. The taxes that people and corporations pay to bolster that advance spending on Ed / Med is money they can’t spend on services/products that I have sold for 25 years. I wish I could wake up tomorrow “selling” as the author suggest to people that have $20B in their pockets. I wish my service were so easy to sell that somebody could just Uber it my way.
Selling is number one profession that non-salespeople think they can do well. Salesforce.com created the open season on salespeople and so many of the misinformed are filling the air with nonsense. I look forward to the coming Saleforce.com bubble.
- Hardcover: 272 pages
- Publisher: Riverhead Books (December 31, 2012)
- Language: English
- ISBN-10: 1594487154
- ISBN-13: 978-1594487156
- Product Dimensions: 6.2 x 0.9 x 9.3 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Customer Reviews: 759 customer reviews
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Amazon Best Sellers Rank:
#60,693 in Books (See Top 100 in Books)
- #135 in Arts & Photography Criticism
- #130 in Popular Psychology Creativity & Genius
- #18 in Business of Art Reference
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