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A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks Paperback – November 15, 2011
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"One of today's finest wine journalists, GeorgeTaber once again gets the scoop before it hits the headlines. First it was the JUDGMENT OF PARIS. Now it's the news that, amid all the woes ofthe Great Recession, there's one thing worth celebrating: more great wine onthe market at bargain prices than anyone ever thought imaginable. A TOAST TO BARGAIN WINES tells you why--andwhere to find them."
--Tilar Mazzeo, author of The Widow Clicquot
“A timely, interesting, educational approach to today’s wine picture. Wine still makes a feast out of a meal, but in times of not so plenty we will enjoy a bottle that is more reasonable. This tome is a must-read for wine lovers as well as the trade.”
--Margrit Mondavi, Vice President of Cultural Affairs at Robert Mondavi Winery
“There's been a mutiny in the wine world, and for years, George Taber has been camped out in the trenches with the contrarians who have been drinking snobbery under the table: the rogue masters of wine, the behavioral neuroscientists, the bargain-wine tycoons, the guerrilla consumer advocates. With the intimate precision of a world-class journalist, Taber has woven their stories together into a larger narrative about the demise of conventional wisdom in an industry that has been dominated by dusty elitism for centuries. This book is essential reading for anyone who wants to understand wine's newly changed landscape—or who simply wants to drink better for less.”
--Robin Goldstein, author of The Wine Trials and director of the Center for Sensory Economics at the Culinary Institute of America
"A must-read for wine enthusiasts, especially those on a budget." --Kirkus
About the Author
George M. Taber is the author of Judgment of Paris, the 2006 wine book of the year for Britain's Decanter magazine. His second book, To Cork or Not to Cork, won the Jane Grigson Award from the International Association of Culinary Professionals and was a finalist for the James Beard Foundation Award for best book on wine and spirits and the Andre Simon Award for best wine book. Before turning to writing wine books, Taber was a reporter and editor for Time.
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For a wildly contrasting point of view, let me recommend Grape-A-Hol: http://www.amazon.com/Grape-Hol-Business-Subverting-Winemaking/dp/1457510308 . And for a wide and fun perspective on the industry, Wine Wars (by a wine economist!): http://www.amazon.com/Wine-Wars-Miracle-Revenge-Terroirists/dp/0742568202 . Anyway, I read A Toast to Bargain Wines all the way through until near the end, where I skimmed or skipped over wine-producing regions I'm less interested in. For whatever it is worth, I'm finding that twenty- or thirty-dollar-a-bottle artisan wines from local wineries (the greater Sacramento, California, area is blessed with an abundance of them, from the Valley to the Sierra Foothills) offer a very different (more interesting, rewarding) experience even from relatively good widely distributed bargain wines. I am coming around to the view that life is too short for cheap wine (or at least, for an exclusive preference for cheap wine).
FOR sure worth a bargain price, as there is always an interesting tidbit and this book had a few. if you are well read in wine, this would not be for you.