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Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit Hardcover – June 7, 2011
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"With great skill and compassion, Estabrook explores the science, ingenuity, and human misery behind the modern American tomato. Once again, the true cost is too high to pay." --Eric Schlosser, author of Fast Food Nation
"In my ten years as editor of Gourmet magazine, the article I am proudest to have published was Barry Estabrook's 'The Price of Tomatoes.' Now he's expanded that into this astonishingly moving and important book. If you have ever eaten a tomato--or ever plan to--you must read Tomatoland. It will change the way you think about America's most popular 'vegetable.' More importantly, it will give you new insight into the way America farms." --Ruth Reichl, author of Garlic and Sapphires
"If you worry, as I do, about the sad and sorry state of the tomato today, and want to know what a tomato used to be like and what it could hopefully become again, read Barry Estabrook's Tomatoland. This book is a fascinating history of the peregrination of the tomato throughout the centuries." --Jacques Pépin, author of the forthcoming Essential Pepin
"In fast-moving, tautly narrated scenes, Barry Estabrook tells the startling story of labor conditions that should not exist in this country or this century, and makes sure you won't look at a supermarket or fast-food tomato the same way again. But he also gives hope for a better future--and a better tomato. Anyone who cares about social justice should read Tomatoland. Also anyone who cares about finding a good tomato you can feel good about eating." --Corby Kummer, senior editor at The Atlantic and author of The Pleasures of Slow Food
" `Tomatoland' (is) in the tradition of the best muckraking journalism, from Upton Sinclair's `The Jungle' to Eric Schlosser's `Fast Food Nation.' " ----Jane Black, The Washington Post
"Masterful." ----Mark Bittman, New York Times Opinion blog
"If you care about social justice--or eat tomatoes--read this account of the past, present, and future of a ubiquitous fruit." ----Corby Kummer, TheAtlantic.com
"Eye-opening exposé...thought-provoking." ----Publishers Weekly
"Estabrook adds some new dimensions to the outrageous...story of an industry that touches nearly every one of us living in fast-food nation." ----David Von Drehle, Time Magazine blog "Swampland"
"You can really stop at any point during the narrative and decide that you've bought your last supermarket tomato, but Estabrook is just warming up...a brisk read, engrossing as it is enraging." --TheDailyGreen.com
"Corruption, deception, slavery, chemical and biological warfare, courtroom dramas, undercover sting operations and murder: Tomatoland is not your typical book on fruit." --Macleans.ca
About the Author
Top Customer Reviews
If the answers to those questions are a.) within the past few months, b.) it had no taste at all, and c.) it came from the store or a restaurant, chances are you ate a modern-day relative of a real tomato.
"Perhaps our taste buds are trying o send us a message. Today's industrial tomatoes are as bereft of nutrition as they are of flavor. According to analyses conducted by the U.S. Department of Agriculture, 100 grams of fresh tomato today has 30 percent less vitamin C, 30 percent less thiamin, 19 percent less niacin, and 62 percent less calcium than it did in the 1960s. But the modern tomato does shame its 1960s counterpart in one area: It comtains fourteen times as much sodium." - from Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit by Barry Estabroak.
That quote came from a new book that has caught my attention in a big way. I've noticed for quite some time that supermarket tomatoes have zero taste. But I like tomatoes in salad and other favorite dishes. I know they aren't like "real" tomatoes from the garden or the farmers market, but I still buy them.
Not any more. Tomatoland made me take a good look at the tomato industry and I didn't like what I saw at all. The author, Barry Estabrook decided to find out why we can't buy a decent fresh tomato and discovered that it's not a simple question and answer.
He learned that Florida "accounts for one-third of the fresh tomatoes raised in the U.S., and from October to June, virtually all the fresh-market, field-grown tomatoes.." It's an example of industrial agriculture at it's worst.Read more ›
Tomatoland offers up some interesting facts about tomatoes and some of what I read here surprised me. I have often wondered why people think tomatoes are vegetables when they are actually fruits and this book provides some background info on this misunderstanding along with some more alarming facts about tomatoes that will shock many who read. For example, how many realize that Florida winter tomatoes are picked while still green in color and then taken to a processing center where they are manipulated to look and feel like a normal, red tomato? How many realize how industrial practices have reduced the nutrition level of the tomato? And how many realize that Florida's climate is actually far from the ideal place to grow tomatoes and that they actually grow best in drier climates? These and other questions are answered and explained in the book with a good amount of detail.
Once Tomatoland finishes talking about the industrial destruction of the tomato, it then moves to the topic of labor. In fact, among the main topics discussed in this book, labor issues receive the most coverage of all. It is one thing for the nutrition level of the tomato to undergo an unhealthy demise, but it is another thing entirely when migrant workers are treated like slaves as they attempt to make a meagre living.Read more ›
Taste is the obvious reason. Every single one of us can go to the supermarket and tell the difference between a tomato grown locally and in the summer versus one grown in Florida in the winter. Estabrook makes clear that that is because the organization that regulates the tomatoes that come out of Florida regulate for every single aspect of a tomato - color, shape, texture, blemishes - except taste.
The second problem with tomatoes grown in the winter is that, if they are not grown in a hot house, they are grown in Florida or California. The problem with growing tomatoes in Florida is that it just happens to be one of the worst places in the world to grow tomatoes. In order to do so successfully, Florida tomato growers rely heavily on dangerous pesticides and chemicals to fight off pests and diseases and to put nutrition in the soil, which is actually just sand.
And now we get to the heart of Tomatoland, the mistreatment of migrant workers, especially concerning pesticide use, on tomato farms. This was not necessarily the turn that I expected Tomatoland to take, but I was so happy that it did. This is an important cause and an important topic that everyone needs to know about. When you purchase a tomato, you are making a choice. Are you going to support the abuse and slavery of the people who pick those tomatoes?Read more ›
Most Recent Customer Reviews
An extremely interesting, albeit distressing, expose of the world of large-scale Winter tomato production in Florida. Read morePublished 21 days ago by Michael W Huff
Absolutely eye-opening. It will totally change the way I shop as it should for everyone who reads it.Published 2 months ago by Amazon Customer
We are our own worst enemies, sometimes. Here's what I mean by that - we want to pay as little as possible for things, and then we get indignant when we learn that corners are cut... Read morePublished 2 months ago by Phil (not) in Mågnoliá
This is one heck of an eye-opening book. I found it on a table at Barnes and Noble, and being a tomato fiend, knew I had to read it. Read morePublished 3 months ago by Nancy A
Warning, you may find yourself paying a lot more for tomatoes after reading this book! The good news is, you'll enjoy them more too.. Read morePublished 4 months ago by Ilya Grigorik
This was a required book for a nutrition class at my university. I am highly interested in any topics related to the food industry, agriculture, large corporations, and nutrition. Read morePublished 4 months ago by Emily