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Tomorrow Now: Envisioning the Next Fifty Years Hardcover – December 17, 2002

3.7 3.7 out of 5 stars 30 ratings

“Nobody knows better than Bruce Sterling how thin the membrane between science fiction and real life has become, a state he correctly depicts as both thrilling and terrifying in this frisky, literate, clear-eyed sketch of the next half-century. Like all of the most interesting futurists, Sterling isn’t just talking about machines and biochemistry: what he really cares about are the interstices of technology with culture and human history.” -Kurt Andersen, author of Turn of the Century

Visionary author Bruce Sterling views the future like no other writer. In his first nonfiction book since his classic
The Hacker Crackdown, Sterling describes the world our children might be living in over the next fifty years and what to expect next in culture, geopolitics, and business.

Time calls Bruce Sterling “one of America’s best-known science fiction writers and perhaps the sharpest observer of our media-choked culture working today in any genre.” Tomorrow Now is, as Sterling wryly describes it, “an ambitious, sprawling effort in thundering futurist punditry, in the pulsing vein of the futurists I’ve read and admired over the years: H. G. Wells, Arthur C. Clarke, and Alvin Toffler; Lewis Mumford, Reyner Banham, Peter Drucker, and Michael Dertouzos. This book asks the future two questions: What does it mean? and How does it feel? ”

Taking a cue from one of William Shakespeare’s greatest soliloquies, Sterling devotes one chapter to each of the seven stages of humanity: birth, school, love, war, politics, business, and old age. As our children progress through Sterling’s Shakespearean life cycle, they will encounter new products; new weapons; new crimes; new moral conundrums, such as cloning and genetic alteration; and new political movements, which will augur the way wars of the future will be fought.

Here are some of the author’s predictions:

• Human clone babies will grow into the bitterest and surliest adolescents ever.
• Microbes will be more important than the family farm.
• Consumer items will look more and more like cuddly, squeezable pets.
• Tomorrow’s kids will learn more from randomly clicking the Internet than they ever will from their textbooks.
• Enemy governments will be nice to you and will badly want your tourist money, but global outlaws will scheme to kill you, loudly and publicly, on their Jihad TVs.
• The future of politics is blandness punctuated with insanity.
The future of activism belongs to a sophisticated, urbane global network that can make money—the Disney World version of Al Qaeda.

Tomorrow Now will change the way you think about the future and our place in it.

Editorial Reviews

From Publishers Weekly

Sterling is best known for writing social satires disguised as science fiction, but over a decade ago, The Hacker Crackdown demonstrated his ability to apply his firm grasp on the cultural forces shaping today's world to nonfiction as well. Now those analytical skills take on the future; although he can't tell readers what will happen when, he does share good ideas about how to deal with it when it does. After a primer on the various forms of futurism, Sterling offers a seven-part consideration of the 21st century, with a conceptual structure inspired by the "seven ages of man" speech from Shakespeare's As You Like It. Taking the infant, the student, the lover, the soldier, the justice, the pantaloon and "mere oblivion" each in turn, this sweeping vision encompasses everything from genetic engineering and ubiquitous computing to the real threats to world peace. (Sterling says we shouldn't be as worried about ideological terrorists like Osama bin Laden, who create momentary disruptions, as about opportunistic thugs, such as Chechen warlord Shamil Basaev, who, according to Sterling, will gladly exploit chaos for profit.) There are constant reminders that progress is rarely, if ever, orderly and efficient, because "in the real world, technology ducks, dodges, and limps" its way forward. But steady, reliable technocratic societies, if they approach the future with "flexibility and patience," should be able to weather even the most radical technological and cultural changes. Sterling's breezy tone and insightful speculations reposition this "cyberpunk" hero as a fun hybrid of Robert Kaplan and Faith Popcorn, ready to join the punditocracy and reach out to a broader readership.
Copyright 2002 Reed Business Information, Inc.

From Booklist

Science fiction writer Sterling offers his unique nonfiction assessment of the future. Borrowing the seven stages of humanity cited by Shakespeare in As You Like It, he addresses the probable future of human beings as infants, students, lovers, soldiers, politicians, businessmen, and geriatrics. Issues discussed include genetics and reproduction, information networks, postindustrial design, the new world order, media and politics, information economics, and our ongoing struggle with mortality. Rather than predicting awesome and unheard-of wonders, Sterling believes that futurism consists of "recognizing and describing a small apparent oddity that is destined to become a great commonplace." Using that definition as a springboard, he provides a variety of potential possibilities grounded in both common sense and present reality. Often surprising, always humorous, Sterling's individual slant on what may evolve serves as a visionary overview of the twenty-first century. Margaret Flanagan
Copyright © American Library Association. All rights reserved

Product details

  • Publisher ‏ : ‎ Random House; 1st edition (December 17, 2002)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0679463224
  • ISBN-13 ‏ : ‎ 978-0679463221
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 5.35 x 1.08 x 7.79 inches
  • Customer Reviews:
    3.7 3.7 out of 5 stars 30 ratings

About the author

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Bruce Sterling
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Bruce Sterling, author, journalist, editor, and critic,

was born in 1954. Best known for his ten science fiction

novels, he also writes short stories, book reviews,

design criticism, opinion columns, and introductions

for books ranging from Ernst Juenger to Jules Verne.

His nonfiction works include THE HACKER CRACKDOWN:

LAW AND DISORDER ON THE ELECTRONIC FRONTIER (1992),

TOMORROW NOW: ENVISIONING THE NEXT FIFTY YEARS (2003),

and SHAPING THINGS (2005).

He is a contributing editor of WIRED magazine

and writes a weblog. During 2005,

he was the "Visionary in Residence" at Art Center

College of Design in Pasadena. In 2008 he

was the Guest Curator for the Share Festival

of Digital Art and Culture in Torino, Italy,

and the Visionary in Residence at the Sandberg

Instituut in Amsterdam. In 2011 he returned to

Art Center as "Visionary in Residence" to run

a special project on Augmented Reality.

He has appeared in ABC's Nightline, BBC's The Late Show,

CBC's Morningside, on MTV and TechTV, and in Time,

Newsweek, The Wall Street Journal, the New York Times,

Fortune, Nature, I.D., Metropolis, Technology Review,

Der Spiegel, La Stampa, La Repubblica, and many other venues.

Customer reviews

3.7 out of 5 stars
3.7 out of 5
30 global ratings

Top reviews from the United States

Reviewed in the United States on November 28, 2016
Bruce Sterling’s “Tomorrow Now” gives a glance into what the future holds. He analyzes and critiques the state of the modern world in order to predict how technology is going shape the future. Even though the book says it’s only going to discuss the next fifty years, it actually goes much further. Sterling runs through various areas of technology while providing reasons for positive and negative effects that could reasonably occur.
Sterling himself has been writing science fiction since the 1970’s. He was one of the founder of the cyberpunk movement in science fiction. “Tomorrow Now” was written in 2003 giving sterling 30 plus years of experience in the subject. The difference with this book compared to his others is that he usually writes fiction. His fiction background definitely shows through with provocative and controversial future predictions, but everything he says is backed up with valid evidence and little bias. Sterling’s worldview is very apparent in this book. It’s obvious he believes in the same transhumanist future as people like Ray Kurzweil. The difference is that he gives both good and bad scenarios.
Since the book is now 13 years old, the “current” parts of the book are a little out of date. This also means that some of the near future ideas he discusses actually come true and are now the current state of technology. The fact that some of it is out of date actually makes the book more interesting. As you read it you can see how precise Sterling was with his predictions. Without giving too much away, I’ll just say that he is very accurate. Since “Tomorrow Now” discusses the current state of technology and society along with where its headed in the future, the material is both current and futuristic.
This book is definitely controversial. Sterling breaks the book into seven parts which he refers to as stages. Each stage discusses a specific idea that he discusses. Within each stage Sterling’s gives various conclusions and examples of scenarios that could happen due to the current (2003) state of our society. Even though his goal was to provide two sides, it’s the negative sides that stick out while reading. I believe this is because of Sterling’s background in fiction writing. He wanted to be as realistic as he could and the possible bad outcomes of technological advancements are not only more numerous, but wilder. This allowed for Sterling to stretch his imagination a little bit more which inevitably led to more memorable ideas.
The amazing expectations for our future that Sterling portrays are simply not as fascinating and thought-provoking as the atrocities that may one day be our reality. This may differ depending on the reader, but at least for me, the crazy, horrible situations we are unknowingly creating are what I took way from the book. As someone who is constantly surprised an in awe of new technology, the predictions Sterling makes seem to get more and more unrealistic as he travels further and further into the future. On the other hand, his descriptions of where we would be today are very close to reality which was fascinating to see. This leads me to believe some of the more outrageous claims he makes much more than if I heard the claim by itself. For this reason, I actually believe reading this book now, thirteen years after it came out, is actually better than reading it in 2003. I truly think that the response to this book will be different for every person.
Reviewed in the United States on January 25, 2013
Tomorrow Now takes a science fiction writer's uncanny ability to predict future technology and lays down plainly for the reader to see.
Reviewed in the United States on August 14, 2017
You're better off sitting alone in a room envisioning the future than reading this book.
Reviewed in the United States on February 19, 2008
I thoroughly enjoyed the first 2 or 3 chapters of this book, but soon after that it became quite clear that Mr. Sterling needs an editor, badly.

The ideas are rich, the structure intriguing, but the prose is nearly stream-of-consciousness, which makes it quite difficult to follow. Each sentence is perfectly understandable, but they do not build on each other in a meaningful or revelatory way.
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Reviewed in the United States on November 5, 2014
Reading a book about the future that was written a decade ago is an interesting exercise in time travel. It turns out that many of the trends that Sterling perceived in the early 2000s are alive and growing ten years on.

Bruce Sterling has a well-deserved reputation as a futurist whose imaginative grasp is more eclectic and far-reaching than most. In Tomorrow Now Sterling sets out to delineate the outline of how the world might look in the next 50 years.

What sets Tomorrow Now apart from many other similar efforts is Sterling's keen perception of the pitfalls and traps awaiting the unwary prophet. He resists the temptation to predict the specific or the obvious, instead he sets out to uncover trends, "Successful futurism assembles evidence of trends to aim at paradigms."

Sterling adopts Shakespeare's Seven Ages of Man from As You Like It as the basis for his book. This proves to be a very successful map on which to base his exploration. Using these seven ages as a guide he continually returns to the related questions: "What does it mean? How does it feel?" as a lodestone to chart his progress.

What I enjoyed most about Tomorrow Now was the breadth of Sterling's vision across many different areas of human activity: biotech, IT, business, law, politics, even death put in an appearance. I felt that he managed to successfully avoid the monkey puzzle trap which he warned about in his Afterward whereby the unwary futurist allows themselves to become so dazzled by one particular area of advancement that they lose sight of the large trends turning into paradigms in the grand overview.

As he so often pointed out, today is yesterday's future and the clock keeps ticking. For Sterling's view of the future from ten years back, the clock has ticked kindly.
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Iker Olabarria Ozaeta
1.0 out of 5 stars ...Mi opinión es pésima. Ni siquiera me ha llegado el artículo....Mi opinión es pésima. Ni siquiera me ha llegado el artículo.
Reviewed in Spain on June 25, 2015
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