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Contains fluoride for cavity prevention and baking soda and calcium for clean teeth. We use natural ingredients in innovative ways without adding any artificial flavors, fragrances, colors, or preservatives. Fluoride helps remineralize soft spots on teeth before they turn into full fledged cavities and strengthens the tooth structure so enamel becomes more resistant to decay. This product does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors, or animal ingredients. Tom's of Maine products are tested for safety without the use of animals. Made in U.S.A.
What is Baking Soda? Baking soda is a natural compound made from purified sodium bicarbonate from the earth and has been used safely in oral care products for years. To make it uniquely delicious, we've combined the clean, fresh feeling you get from baking soda with the whole oils of peppermint and fresh ginger root. This way you experience the cooling sweetness of peppermint and the bright, exotic flavor of fresh ginger each time you brush! It's all there in our calcium base, together with fluoride for decay prevention - but without the use of saccharin, artificial preservatives, dyes or flavors!
*Take the 5-day Flavor Test*
Our natural flavor is pure and never artificially sweetened by saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. Use Tom's for 5 days. Then try your regular brand. We'll wager you'll stay with the clean refreshing taste of Tom's.
How do we define natural? By natural we mean that the product contains no artificial preservatives, artificial dyes, or artificial sweeteners (like saccharin) and is created with minimally processed ingredients originally sourced in nature. On each box we list our ingredients, their purpose and source. We believe you have the right to know.
Tom's of Maine products are tested for safety without the use of animals.
100% Recycled Paperboard ( 65% Post-consumer content, 35% Pre-consumer content)
Tom's of Maine Story:
For over 25 years we have committed ourselves to natural additive-free body care products. From the early days we have created products with natural ingredients which work well without using preservatives, synthetic sweeteners and flavors, or animal by-products. Our company has grown but our approach remains simple and direct. We listen to what you want ( and don't want) in our products; we learn how it can be done, and we respond with intelligent alternatives.
Putting our mission into words as a company has helped us affirm our beliefs and identify new ways to serve you. Part of our mission at Tom's of Maine is to "be distinctive in products and policies which honor and sustain our natural world." That is why our ingredients are biodegradable, our toothpaste cartons made of 100% recycled board (65 % post consumer content) and our tubes are recyclable.
Thank you for using our products, and let us know what you think!
Kate and Tom (Kate & Tom Chappell)
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