Similar authors to follow
Manage your follows
About Tony Shultz
One of the top fight promotions experts in the world, Tony Shultz offers real NYC fight advice, savvy, and secrets, straight from promoting sold-out fights at Madison Square Garden in his critically acclaimed book series - "The Fight Promoter Series". Each of the five book covers an integral angle of the fight promotions business. Whether you want to start promoting fights yourself or you’re simply an avid Boxing or MMA fan who wants to understand how the fight game is played, Tony is the man you need to know. He guides you through the game, the pit falls, and the huge successes. Everything you have ever wanted to know about successfully promoting a fight, he explains in full, vivid detail from his own personal experience.
This is the one and only book available ANYWHERE to show you how it all happens. This is the behind the scenes “Bible” of fight promotions. Every contact, checklist, operational outline, negotiation tactic, casino agreement, sponsorship, seating chart, ticket sales letter, budget, promotion concept, and strategy used by ALL the major players in Boxing, MMA, and Wrestling is in this book.
Boxing Promoter Tony Shultz opens up the fight game like never before in his outstanding and controversial book “The Official Fight Promoter Playbook”. The fact that you can actually use this book to start your own multi-million dollar fight promotion company makes the information inside invaluable. If you’re simply a fight fan, knowing the secrets behind the next big PPV event makes you powerful beyond belief. Either way, this is a secret you’ll want to know!
FightTown Millionaires explores the Cold Hard Cash aspect of fight sports, and more specifically: The bottom line of what fight events actually make and how incredibly profitable they are when done right.
In this first book, Tony covers everything from choosing a venue, covering costs, getting sponsors, securing TV, and how much cash a Sold-Out crowd will generate. From 500 seats to Vegas PPV fights, it’s all covered inside!