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Too Faced Cosmetics, Shadow Insurance, 0.35 Ounce

4.1 out of 5 stars 477 customer reviews
| 8 answered questions
About the Product
  • Long Wearing Unique color binders guarantee your shadows never crease, smudge or fade
  • Vitamin E - Conditions, soothes and calms the delicate eye area
  • Unique Binders - Volatiles lock down eye shadow pigments for amazingly long wear
  • Tocopherol - Anti-aging, antioxidant moisturizer
  • Versatility Galore - Use with powder or cream eye shadow products

Frequently Bought Together

  • Too Faced Cosmetics, Shadow Insurance, 0.35 Ounce
  • +
  • NYX Cosmetics Make Up Setting Spray, Matte Finish/Long Lasting, 2.03 Ounce
Total price: $25.25
Buy the selected items together

Product Description

Your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked andhard-to-blend eye-shadow accidents. Our silicone based eye-shadow primer transforms any eyeshadow into a perfectly blendable, color-drenched, intensified version of its self, then locks it downperfectly ‘till you take it off. Our skin soothing formula evens out the skin tone on your lids andsmoothes out lines while it secures a barrier between the oils of your skin and your makeup, so noshadow catastrophes will ever happen again. "Thank you Shadow Insurance, I can sleep better atnight knowing you're on my side!"-

Product Details

  • Product Dimensions: 1.1 x 1.1 x 4.5 inches ; 0.3 ounces
  • Shipping Weight: 1.6 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B0013CSGBE
  • UPC: 885293348226 885178011788 885458404507 885222801471 885162071804 885258732220 651986200368
  • Item model number: B0013CSGBE
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (477 customer reviews)
  • Amazon Best Sellers Rank: #7,782 in Beauty (See Top 100 in Beauty)

Important Information

Indications Has skin soothing formula that evens out the skin tone on your lids

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Using your finger or a concealer brush, blend onto eyelids prior to applying makeup.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
You've probably seen my review before, but I had to share my opinion on this product to make sure. There are different sellers who sell this product and I didn't want anyone to miss my review. So here goes!

I don't know why I didn't buy this product sooner. I've always had a problem with my eyeshadow creasing not long after applying it. I have really oily eyelids, along with my forehead and nose. I would just reapply my eyeshadow and it just looked like a caked on mess.

I finally bought the Too Faced Shadow Insurance and I am SO happy! To see a difference, I used the primer on one eyelid and none on the other. After only just three hours, the primerless eyelid was already creased and the shadow was fading. It looked terrible. How did I ever put up with this? The lid with primer was flawless! I checked every hour and it stayed put for over EIGHT hours! After about eight hours, the shadow did start to fade, but not as bad as the primerless eyelid. After 12 hours, I did notice a little creasing. I'm extremely satisfied with the results.

I know that the Urban Decay Primer Potion is really popular, so I got a small sample of it at Sephora to compare the two. Well, they were pretty much the same. The Too Faced did go on my eyelids more easily and it felt more silky. But the results were the same. Here's my opinion. With the Urban Decay, the bottle design is really stupid. In order to get all the product in there, you have to literally saw the bottle into three parts. Then you have to scoop out the remaining product and put it in jars. And even if you do get all the remaining product, there's a possibility that the product might dry out. Plus that doesn't sound hygienically safe.
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Verified Purchase
Length: 3:23 Mins
In the accompanying video, I put Nyx's Eye Shadow Base and the Too Faced Shadow Insurance to a head-to-head test, using one product on each eye. I much preferred the creamy texture of the Nyx product to the thin, liquid texture of the Shadow Insurance. I also much preferred the Nyx pot to the Shadow Insurance tube. I felt that the Nyx cream in the pot allowed me better control of how much product I was putting on and where.

When using shadow over each base, it appeared that Shadow Insurance provided a more intense, pigmented appearance to the shadow, but it wasn't a landslide victory over the Nyx.

My eyelids are super sensitive to a lot of cosmetics, and neither product bothered me very much. I am also very fragrance sensitive and neither product bothered me in terms of fragrance.

In terms of adjusting my makeup during or after application (if I made a mistake or wanted to adjust something), I found this very very difficult to do with Shadow Insurance and a bit easier to do with the Nyx Shadow Base. I know a lot of people love Shadow Insurance for its long-lasting properties, but I would rather be able to have a little wiggle room in adjusting my look than have a long-lasting look--that's just my preference.

I didn't find a huge difference in the staying power of these products, but I think the Shadow Insurance had the edge.

In terms of price comparison, the Nyx Eye Shadow Base is nearly half the cost of Too Faced's Shadow Insurance, though the amount of product you get is not different enough to warrant the cost, in my opinion (the Nyx product is .21 ounces and the Too Faced product is .35 ounces).
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Verified Purchase
I absolutely love this primer! I have tried a few others (not naming any specifically) and this was hands down THE best. I work in a really stressful environment and routinely put in ten to twelve hour days and my eyeshadow and liner don't budge an inch. Seriously, they only come off when I clean my face at night with eye makeup remover. You cannot go wrong in purchasing this product.
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Verified Purchase
This past year I have become a bit of a makeup junkie, purchasing several high-end products for the very first time. Most of these purchases have been in the form of MAC eyeshadows, which retail for either $11.00 or $14.50 each (depending on whether you get them in a pan or a pot). Because I began spending so much on eyeshadow, I wanted to make sure that it would not fade or crease throughout the day. I was getting recommendations for both Too Faced Shadow Insurance and Urban Decay Primer Potion, but because they are the same price and have equally favorable reviews, I went with the less complicated packaging and chose Too Faced Shadow Insurance. Overall, I give TFSI a rating of 4. Not only is the tube super convenient, but the product sticks to its promise of prolonging the wear of eyeshadow by preventing creases/fading. And for those of you who are wondering, this product isn't just designed for higher-end shadows. Many of my drugstore shadows display an increase lasting power and become super blendable when applied over a thin layer of this. And because TFSI is tinted, it also evens out eyelid discoloration and makes the eyes look a bit brighter. Sometimes, if I do not feel like putting on eyeshadow, I will just apply a small bit of this to make me look more awake--it's a bit like foundation, but with a MUCH thinner consistancy and only for your eyelids. Because a little goes a long way (you will only need a small dot about half the size of the head of thumbtack), TFSI lasts for awhile. I have had mine for four months, and even though I use it up to twice a day, the tube is still very full and shows no obvious signs of heavy usage. However, though my rating is positive on the whole, I do have one complaint.Read more ›
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