I am a fan of Zig Ziglar and I think he exemplifies a model of doing business founded on character and business ethics. He has been very successful himself applying these ideas and true to himself along the way.
This book is basically about how to be a good example and inspire others by living consistent to your values while applying timeless principles to leadership. Like sports, it is often doing the fundamentals really well that leads to tremendous success. For example, look at Tiger Woods. He always returns to improving and grooving the fundamentals.
What makes this book particularly worthwhile is the quality of the story telling, analogies and examples. This helps the principles to land. While this book is simple and straightforward, it's not necessarily simple to apply especially when you get in a difficult situation that tempts you to violate your own principles.
I have been fairly successful in business and worked for more than one Fortune 100 company in different careers. I also had the good fortune of working in Silicon Valley for such companies as Oracle, PeopleSoft and VMware in a variety of management roles. I have tested these ideas in practice and as a result built winning teams. Any of the books I have bought by Zig Ziglar have paid for themselves many times over. I hope you have the same experience.
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