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Total Customer Service: The Ultimate Weapon: A Six Point Plan for Giving Your Company the Paperback – November 13, 1990

5.0 out of 5 stars 1 customer review

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Editorial Reviews

About the Author

William H. Davidow (at right) is a general partner at Mohr, Davidow Ventures in Menlo Park, California. He has held senior marketing positions at Hewlett-Packard and Intel, and he is the author of Marketing High Technology. Bro Uttal (at left) is a consultant who focuses on problems of technology management. He coauthored this book while a member of the Board of Editors of Fortune magazine. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 256 pages
  • Publisher: Harper Perennial; First Edition edition (November 13, 1990)
  • Language: English
  • ISBN-10: 0060920092
  • ISBN-13: 978-0060920098
  • Product Dimensions: 5.3 x 0.6 x 8 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,835,657 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
I highly recommend this book to anyone who wishes to excel in giving good customer service. I have a background in retail, social psych, and market research, with experience in customer satisfaction research studies - and I found this book extremely useful. Not only did I learn a lot from it, but it also put much of what I have learned along the way (and feel as a consumer) into writing! It can help you plan a customer service program for your store or company, whether your company is brand-new or pre-existing. It is a little dry at times, but also has some great examples of what you should do or not do. I'd buy the book just for them!
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