- Paperback: 320 pages
- Publisher: Pearson; 3 edition (September 25, 2011)
- Language: English
- ISBN-10: 0136089836
- ISBN-13: 978-0136089834
- Product Dimensions: 7.3 x 1 x 9 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #871,945 in Books (See Top 100 in Books)
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Total Global Strategy (3rd Edition) 3rd Edition
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From the Publisher
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.
From the Back Cover
Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.
Top customer reviews
Do not bother reading beyond chapter one, what is presented in this chapter is repeated throughout the book. In order to support what is presented, the book grabs examples from the air in order to fit the theory.
In conclusion, we recommend not to buy this book. If you want a couple of hundred pages saying basically nothing in management language, this is the book for you.