- Paperback: 320 pages
- Publisher: Pearson; 3 edition (September 25, 2011)
- Language: English
- ISBN-10: 0136089836
- ISBN-13: 978-0136089834
- Product Dimensions: 7.3 x 1 x 9 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #1,175,505 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Total Global Strategy (3rd Edition) 3rd Edition
Use the Amazon App to scan ISBNs and compare prices.
Customers who bought this item also bought
Customers who viewed this item also viewed
What other items do customers buy after viewing this item?
From the Publisher
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.--This text refers to an out of print or unavailable edition of this title.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Do not bother reading beyond chapter one, what is presented in this chapter is repeated throughout the book. In order to support what is presented, the book grabs examples from the air in order to fit the theory.
In conclusion, we recommend not to buy this book. If you want a couple of hundred pages saying basically nothing in management language, this is the book for you.