From Publishers Weekly
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For students of PR looking for a realistic, no-holds-barred view of life as a CCO, this is the book I recommend. Read morePublished 5 months ago by Shelley Spector
Dick's writing jumps all over the place. Trying to follow who did what to whom is extremely difficult. Read morePublished on February 27, 2014 by Robert H. Mannal
Review of Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars
As a former employee of SBC, a spin-off of AT&T back in 1984, and the company that later... Read more
Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars Having been at AT&T during much of the time covered in this book I was fascinated by the struggles these... Read morePublished on July 20, 2008 by FG
Quite frankly, I was surprised that Dick Martin shared as much as he did in this book, given his continuing legal obligations to AT&T. Read morePublished on January 16, 2008 by William J. Feuss
An OK effort, but I would recommend Cauley's book: The End of the Line as less sychophantic effort at explaining the incompetence and greed that brought down an American... Read morePublished on January 14, 2007 by John Adams
Dick Martin was a VP of communication/marketing sat AT&T and offers a unique perspective on why they collapsed. Read morePublished on December 22, 2006 by Lehigh History Student
I ordered this book in order to read it during my vacation. I was hopeful that it would convey some general history and broad lessons associated with the collapse of the most... Read morePublished on August 17, 2005 by Bruce D. Miller
I do not know Mr. Martin nor have I ever worked for AT&T. I am not a PR professional and my involvement in the telecom industry does not extend beyond "consumer. Read morePublished on March 24, 2005 by Matthew J. Valle