Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
25 Toughest Sales Objections-and How to Overcome Them Paperback – June 13, 2011
|New from||Used from|
See the Best Books of 2017
Looking for something great to read? Browse our editors' picks for the best books of the year in fiction, nonfiction, mysteries, children's books, and much more.
Frequently bought together
Customers who bought this item also bought
About the Author
Stephan Schiffman is the founder and former president of DEI Sales, which has trained more than 500,000 professionals in over 9,000 companies during the past 30 years. Mr. Schiffman, who has written dozens of books that have sold millions of copies, lives in New York City.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The layout of this book is one of its strongest points. Each chapter breaks down an objection with a sample case study, the real problem, ways to overcome the objection, and then how to suit your technique for different personality types (Dominant, Influence, Steadiness, Conscientious). It's easy to read straight through and will serve as a valuable reference when you run up against a seldom used objection and need a refresher.
My favorite chapters are:
Introduction: Why Do People Buy Stuff? - Great information here. Not the focus of the book, but an excellent way to start.
Give Me A Better Price - Explains the harm that can be caused by discounting.
I Want To Compare Prices With Another Vendor - This objection is a frequent one in my experience, and can be frustrating. The approach the author gives here is tactful, honest, and a great way to overcome this common objection.
No! - What to do when the answer really is "No!"
There are a lot of great chapters, and no real duds. Some of them won't apply to your business, but with the layout of the book they can easily be skipped. Excellent book if you are a salesman looking for an honest way to serve your customers better. Highly Recommended.