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The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe Hardcover – April 28, 2009
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From Publishers Weekly
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Top Customer Reviews
One of Mr. Choo's customers was a young woman named Tamara Yeardye, a socialite with business in her blood. She saw the potential of the business, and used her social and business connections to raise the funds to capitalize on it. Convincing Mr. Choo, though, was even harder, but she did. The saga of Jimmy Choo (the company) is a microcosm of the world of start-ups, IPOs, leveraged buyouts, private equity firms, all the pieces that made up the financial picture of the late '90s and early 2000s. And it's also the story of some very powerful personalities, and how their personal lives and scandals affected the company.
Honestly, I wasn't sure I was going to like this book. The blurbs, and certainly the first chapter, read like a gossip magazine. But slowly and inexorably I was drawn in by the vivid way the authors describe the financial machinations, the growth of the company through multiple sales, the dealmaking. It's easy to be misled by the initial portrait of Tamara Yeardye Mellon posing in "cleavage and stiletto shoes" by her nude photograph. Despite her social butterfly image, and the very real scandals she was involved in, she is one smart, driven and ambitious cookie.
The authors are, respectively, a journalist specializing in fashion and luxury goods, and an equity analyst and founding partner of a private equity firm.Read more ›
In several chapters, shoes seem not to matter at all. Rather, Crowe and de Rosen introduced me to the business of luxury and the entrepreneurs and managers at its highest end. Indeed, one problem that I had was keeping track of all the names that were dropped. Not being in fashion or luxury, I suspect that I recognized about half the names. For this high recognition rate, one must give credit to the advertising departments at Givenchy, Versace, and a few others! Hopefully, readers more in tune with this industry will recognize more.
I think business majors would benefit by reading this book. It provides insight into acquisitions, mergers and deals as well as the business acuity possessed by Tamara Mellon and others seeking to make their fortune in luxury and glamour. True, Tamara had Daddy's money to back her, but it was her drive and vision that brought a relatively obscure maker of shoes for wealthy women to the international attention of women in the upper middle class. At one point Robert Bensoussan, a primary Jimmy Choo manager, came to Phoenix Equity Partners to jointly set up an investment vehicle to hold luxury acquisitions, one of which was Jimmy Choo Shoes.Read more ›
The book commences, not with Jimmy Choo, but with Tamara Yeardye (now Mellon) – which is not an effective opener. She was with Vogue magazine in 1991, at the age of 24, as an assistant to fashion director Sarajane Hoare, when she convinced Jimmy Choo to launch a factory-produced line of shoes. Hence J. Choo Ltd. was established (with 50% of the shares each to Tamara and Jimmy), although Jimmy still worked in the workshop. His wife’s niece, Sandra Choi, helped him with the designs and assisting his customers.
Choo opened his first store in London in August 1996. By 2001 the company was thriving. But Jimmy sold his 50% share of the company after ‘creative differences.’ Sandra crossed the floor to join Tamara expand her share of the business – keeping the company name – losing contact with her uncle.Read more ›
Most Recent Customer Reviews
Very inspirational story! It is giving me ideas for my business and my book!!Published 6 months ago by Amazon Customer
This fascinating, detailed account from co-authors Lauren Goldstein Crowe and Sagra Maceira de Rosen gives you far more than just a rat-a-tat tale of the rise of Jimmy Choo (the... Read morePublished on February 7, 2014 by Andy Orrock
It was so boring in parts...it seemed as if the author kept repeating herself. I read a review on my Shopaholic's Daily Calendar and thought it sounded interesting, but I was... Read morePublished on January 16, 2013 by Adriana Stewart
I really enjoyed this book about luxury shoe brand Jimmy Choo. It's perfect for anyone who is interested in the business of fashion, or for anyone who loves her Choos. Read morePublished on November 19, 2012 by Jordan Phillips
Interesting, sometimes racy, history of the birth of shoe company Jimmy Choo and the power behind it, Tamara Mellon. Power, Sex, Glamour and Back-Stabbing on the way to the top.Published on November 13, 2012 by DaisyMunchkin
If you love jimmy choo and you have a business
You'll love it!!
Intelligent, sophisticated, intellectually stimulating and
As a shoe lover of course I've heard of the fabulous Jimmy Choo luxury brand with it's expensi8ve price tags gracing the feet of those with seemingly cash to burn. Read morePublished on October 29, 2010 by Anna Hope
I must say, I did learn a lot from this book. I don't know a lot about the fashion world if it does not come from America's Next Top Model, so the history in this book was a nice... Read morePublished on September 17, 2010 by Jessica L. Lawrence