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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them Paperback – January, 1999
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Although it may seem to outsiders like a playful pursuit, manufacturing and marketing toys is not all fun and games. Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them, by journalist and novelist G. Wayne Miller, reveals the realities of the business and the people behind it. By focusing on Fortune 500 toymaker Hasbro and the Hassenfeld family, which has guided the company since its founding some nine decades ago, Miller offers a rare insider look at this unique industry. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Miller (Coming of Age, Random, 1995), a writer for the Providence Journal-Bulletin, is given a similar opportunity to that of Mary Walton, who spent several years with Ford obtaining the information for Car (LJ 6/15/97). Miller spent five years behind the scenes at the Hasbro Toy Corporation in Pawtucket, Rhode Island, and, like Walton, provides a detailed view of the industry. He describes how movies, television, and comic books influence the development of new toys such as Star Wars Action Figures and the ever popular G.I. Joe. Mergers with Milton Bradley and Kenner Toys as well as an unfriendly takeover bid from Mattel are detailed, and biographies of key individuals provide insight into the creativity and drive needed to be successful in this business. A fast-paced, well-developed, suspenseful narrative that will appeal to marketing enthusiasts, business students, and general readers nostalgic for their old toys.?Steven J. Mayover, Free Lib. of Philadelphia
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
If you're interested in the toy industry they're worth picking up.
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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
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Purchase price: $.15 - 9.88 (Plus shipping)
Another excellent addition, For My Project With My Family And Ketrina.
There was one person in the book whom I found especially interesting, however. On pages 282-284, we are introduced to Dave Brewi, a buyer for Toys R Us. This employee has the uncanny ability to predict which toys designed for boys will sell and which ones will not. His amazing talent became so well-known that some manufacturers consulted with Brewi before marketing a new product.
If someone writes a book on Dave Brewi, let me know.