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The Toyota Leaders: An Executive Guide Hardcover – December 16, 2008
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution..."-Maryanne Keller, leading auto industry analyst
About the Author
Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.
Top customer reviews
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What appeals most to me is how the leaders maintained the vision, philosophy and respect of the founder throughout Toyota's growth, and the humility that each leader demonstrated. Humility should not be mistaken for weakness. Vision like "A world car made with Japanese brains" and "Protect your own castle" resonate with those who have experienced Toyota firsthand. Mr. Sato details many important events in Toyota history and the contribution from the leadership. The development of the Corolla, Lexus, Prius; the journey into North American manufacturing are explained.