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Tracking the Audience 1st Edition

by Karen Buzzard (Author)
4.0 4.0 out of 5 stars 1 rating
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In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances.

Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry.

Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.

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  1. ISBN-10
    0805858520
  2. ISBN-13
    978-0805858525
  3. Edition
    1st
  4. Publication date
    May 11, 2012
  5. Language
    English
  6. Dimensions
    6 x 0.44 x 9 inches
  7. Print length
    192 pages
  8. See all details
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Editorial Reviews

Review

'Highly recommended...Buzzard traces development of the tools used to measure radio, television, and Internet audiences. She provides an illuminating discussion of the methods of media audience measurement that have evolved over the years as ratings providers have adapted their approaches to constantly changing conditions. Especially good is the discussion of the search for more sophisticated means of measuring local market audiences, which occurred in the move from a mass production to a distribution economy... Buzzard does a splendid job explaining how measurement tools have been refined and developed to produce more relevant and useful audience data with the transition from analog to digital broadcasting.' – CHOICE magazine, N. A. Govoni, Babson College, USA



"Highly recommended... Buzzard does a splendid job explaining how measurement tools have been refined and developed to produce more relevant and useful audience data with the transition from analog to digital broadcasting." - CHOICE magazine

About the Author

Karen Buzzard is a professor of media, journalism, and film at Missouri State University and is internationally acclaimed for her seminal scholarship in the area of ratings history and practice. She is the author of several works on the ratings industry and has published in professional journals such as the Journal of Radio Studies andthe Journal of Media Economics. Her scholarship has resulted in solicitation by legal scholars, industry professionals, journalists, and business start-ups.

Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (May 11, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 0805858520
  • ISBN-13 ‏ : ‎ 978-0805858525
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.44 x 9 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 1 rating

About the author

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Karen Buzzard

Karen Buzzard

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Karen S. Buzzard was born and raised in the Missouri Ozarks on a 40-acre farm, west of Neosho, Mo where her family has lived for four generations. Her father was Clyde E Buzzard, a farmer, country assessor, and mechanic at Rocketdyne, a rocket engine manufacturing plant which operated for a twelve-year period during the Space program. Her mother, Gertrude Simons Buzzard, was a farmer, a housewife, and mother of five children.

The author attended a two-room country school, known as Belfast, and high school in Neosho, MO. She attended Drury College in Springfield, MO and the University of Iowa for her BA and MA in English and American literature respectively. She went to film school for one year in Carbondale, Illinois, but transferred to the University of Wisconsin at Madison after receiving a four-year scholarship for her Ph.D. in Communication Arts.

Now professor emeritus, the author focuses on more creative ventures, She writes short stories and plays. She is a painter and has written and illustrated a children's book.

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  • H. Ziegler
    4.0 out of 5 stars Good overview
    Reviewed in Germany on December 8, 2016
    Verified Purchase
    The book gives a good overview about the history of audience measurement. I had hoped to get more information about the current state of audience measurement concerning streaming, etc.
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