- Paperback: 246 pages
- Publisher: BenBella Books; Expanded ed. edition (April 3, 2012)
- Language: English
- ISBN-10: 1936661837
- ISBN-13: 978-1936661831
- Product Dimensions: 6 x 0.8 x 8.9 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 497 customer reviews
- Amazon Best Sellers Rank: #769 in Books (See Top 100 in Books)
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Traction: Get a Grip on Your Business Paperback – April 3, 2012
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Dan Moshe, founder and CEO of Tech Guru, for The Business Journals’ The most important business books ever written”
"Implementing [Traction’s] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization."
Karl Stark and Bill Stewart, cofounders, Avondale
The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don’t miss it!”
Craig Erlich, CEO, pulse220
The concepts in this book have changed my life! I’m now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.”
Ronald A. Blank, President, The Franklin Companies
Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team. Traction provides a powerful, practical, and simple system for running your business.”
Dan Sullivan, President and Founder, The Strategic Coach
With the Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.”
Rob Dube, President, Image One
The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level.”
Sam Simon, President & CEO, Atlas Oil Company
Traction is far and away the most potent and useful approach I’ve ever seen for running a successful company. The content is bulletproof! You have to read this book.”
Vince Poscente, Bestselling author of The Age of Speed
The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino’s tools has made a meaningful difference in who we are today.”
Albert M. Berriz, CEO, McKinley
The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years.”
Darton Case, President, The Entrepreneurs’ Organization
The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs.
Rob Tamblyn, President, The Benefits Company
By applying the Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more.”
Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies
Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life.”
Bernie Ronnisch, President, Ronnisch Construction Group
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It's simple and practical advice to grow a small business into a big business, without too many Dilbert words or crazy ideas. The principles, system and tools are based on sound business practices that are simple (but not easy!) to implement. It kind of reminds me of Verne Harnish's Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0), but this book feels more chatty and less intimidating.
I particularly enjoyed Chapters 2-3 which talks about building a true leadership team and the vision it will take to grow the company. Just taking your leadership team through these two chapters and having a frank, robust discussion about the topics and questions sounds like it would be well-worth the investment of time and energy.
The book has three implicit parts. The first two chapters are introduction chapter which introduces the idea of the Entrepreneurial Operating System which if the management framework which the author promotes and you can install in your organization. The EOS consists of six components and the next 6 chapters are each dedicated to the components. The components are: (1) vision, (2) people, (3) data, (4) issues, (5) process, and (6) traction. Each of these chapters introduces the idea of the component and provides a couple of tools that you can use with the tool. For example, one of the tools in the data component is "everybody has a number" which guides that every employee in the organization has a single number for measuring their work.
The last two chapters are the 'action' chapters which brings it all together and suggests how to adopt the EOS to your organization. The order is adoption isn't component by component by there are specific tools that the author recommend to use. E.g. ensuring you have the right people ought to be done very early on.
I found some of the advise questionable and counter to my own experiences. For example, the tool of having everyone in the organization have one measurable number for guiding their work is probably going to lead to significant local optimization with people trying to make their number. Similarly the focus on documenting *the* process in the organization and then just execute that feels like quite old-fashioned management suggestions.
The book was not all bad. There were some good parts and tools in the book. Yet, overall I wouldn't recommend the book and not likely to re-read it. If you want to know about small companies, better pick up books like "lean startup" and leave traction in the store. 2 stars.