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Traction: Get a Grip on Your Business Paperback – April 3, 2012
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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Dan Moshe, founder and CEO of Tech Guru, for The Business Journals’ The most important business books ever written”
"Implementing [Traction’s] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization."
Karl Stark and Bill Stewart, cofounders, Avondale
The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don’t miss it!”
Craig Erlich, CEO, pulse220
The concepts in this book have changed my life! I’m now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.”
Ronald A. Blank, President, The Franklin Companies
Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team. Traction provides a powerful, practical, and simple system for running your business.”
Dan Sullivan, President and Founder, The Strategic Coach
With the Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.”
Rob Dube, President, Image One
The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level.”
Sam Simon, President & CEO, Atlas Oil Company
Traction is far and away the most potent and useful approach I’ve ever seen for running a successful company. The content is bulletproof! You have to read this book.”
Vince Poscente, Bestselling author of The Age of Speed
The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino’s tools has made a meaningful difference in who we are today.”
Albert M. Berriz, CEO, McKinley
The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years.”
Darton Case, President, The Entrepreneurs’ Organization
The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs.
Rob Tamblyn, President, The Benefits Company
By applying the Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more.”
Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies
Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life.”
Bernie Ronnisch, President, Ronnisch Construction Group
About the Author
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I've read most of Michael Gerber's book based on the E-myth concept which I was certainly in. So for 5 to 10 years I worked on the business instead of in it. The big takeaway from all the E-myth books and even several E-myth Worldwide training I did. However as much as I understood the importance of processes and delegating and managing better I still struggled.
Then I had a friend recommend I read Traction and the partner book Get A Grip. WOW! This stuff really made it all click. The years of business study are all now being applied in a simple and manageable way. In the first 30 days of being introduced to Traction, I read it, listened to the audio version twice and read Get A Grip and listened to half of the audio version currently. On top of that I started applying the strategy to my business.
I have never been more focused and more clear about how to hit the big future goals I am going after. I know that over the next 50ish days (of Q4 year end) we will have this system up and running and my business will be in a place it has never been before… accurately predicting future projections, solving real problems and issues forever and growing at pace that we've never experienced before.
I've read Good To Great a few times and you know really struggled with figuring out how a small business like mine could define and create the "right seats" so that we would understand how to attract and keep the "right people" in those seats. Although I didn't get this from Jim Collins book, the theory made sense. Implementation on the other hand was the challenge. Traction took the theory of Good To Great and made it applicable for me.
Now granted I also am now working with EOS Worldwide to roll-out these strategies faster, but that is the thing… Traction is all about application. The book is titled Traction for a reason, reading opens your eye to more than just business theory, it also delivers the tools you need to get traction. At least for my company it seems to be. I have only been at this for 30-40 days and things are sick. I mean we are seriously getting TRACTION! I can't wait to see where we are at in 3 months, 6 months, 1 year, 3 years, and 10 years. At this rate the future is looking pretty darn bright.
If you are a small business owner or small CEO that is frustrated with your company and feels like you've done it all and wasted a ton of cash and time trying every business theory and concept that came along and have little to show for it, then you may want to read Traction. This is the best damn business book I have read EVER! Only because it is real world and it give you more then theory, it actually gives you the tools you need to run and manage your business, your people, your clients, your profits and even your personal life (if you're working like a dog and missing family time, this book will help you get control of your personal life as well)! I highly recommend this book to anyone running a business that feels out of control.
While I do not agree with every recommended action made by the author, I certainly benefited from reading the entire book.
I soon saw that the ownership of my company was now living by this books recommendations so I appreciate understanding all the content.