- Audible Audio Edition
- Listening Length: 6 hours and 56 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.com Release Date: December 21, 2012
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00A9Z973M
- Amazon Best Sellers Rank:
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Traction: Get a Grip on Your Business Audiobook – Unabridged
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I've read most of Michael Gerber's book based on the E-myth concept which I was certainly in. So for 5 to 10 years I worked on the business instead of in it. The big takeaway from all the E-myth books and even several E-myth Worldwide training I did. However as much as I understood the importance of processes and delegating and managing better I still struggled.
Then I had a friend recommend I read Traction and the partner book Get A Grip. WOW! This stuff really made it all click. The years of business study are all now being applied in a simple and manageable way. In the first 30 days of being introduced to Traction, I read it, listened to the audio version twice and read Get A Grip and listened to half of the audio version currently. On top of that I started applying the strategy to my business.
I have never been more focused and more clear about how to hit the big future goals I am going after. I know that over the next 50ish days (of Q4 year end) we will have this system up and running and my business will be in a place it has never been before… accurately predicting future projections, solving real problems and issues forever and growing at pace that we've never experienced before.
I've read Good To Great a few times and you know really struggled with figuring out how a small business like mine could define and create the "right seats" so that we would understand how to attract and keep the "right people" in those seats. Although I didn't get this from Jim Collins book, the theory made sense. Implementation on the other hand was the challenge. Traction took the theory of Good To Great and made it applicable for me.
Now granted I also am now working with EOS Worldwide to roll-out these strategies faster, but that is the thing… Traction is all about application. The book is titled Traction for a reason, reading opens your eye to more than just business theory, it also delivers the tools you need to get traction. At least for my company it seems to be. I have only been at this for 30-40 days and things are sick. I mean we are seriously getting TRACTION! I can't wait to see where we are at in 3 months, 6 months, 1 year, 3 years, and 10 years. At this rate the future is looking pretty darn bright.
If you are a small business owner or small CEO that is frustrated with your company and feels like you've done it all and wasted a ton of cash and time trying every business theory and concept that came along and have little to show for it, then you may want to read Traction. This is the best damn business book I have read EVER! Only because it is real world and it give you more then theory, it actually gives you the tools you need to run and manage your business, your people, your clients, your profits and even your personal life (if you're working like a dog and missing family time, this book will help you get control of your personal life as well)! I highly recommend this book to anyone running a business that feels out of control.
While I do not agree with every recommended action made by the author, I certainly benefited from reading the entire book.
I soon saw that the ownership of my company was now living by this books recommendations so I appreciate understanding all the content.