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Traction Honest Opinion...The Woods' (Covert Influencer)

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Traction Tapa blanda – 1 Enero 1745

de Gabriel Weinberg and Justin Mares (Author)

4.5 1,929 calificaciones

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Idioma

Inglés
Editorial

Penguin UK
Fecha de publicación

1 Enero 1745
Dimensiones

6.02 x 0.67 x 9.13 pulgadas
ISBN-10

0241242533
ISBN-13

978-0241242537
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'The question every founder asks after shipping is always: how do I get traction? This book actually answers it', Alexis Ohanian, cofounder of reddit

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin

Detalles del producto

Editorial ‏ : ‎ Penguin UK (1 Enero 1745)
Idioma ‏ : ‎ Inglés
ISBN-10 ‏ : ‎ 0241242533
ISBN-13 ‏ : ‎ 978-0241242537
Dimensiones ‏ : ‎ 6.02 x 0.67 x 9.13 pulgadas

Clasificación en los más vendidos de Amazon: nº121,283 en Libros (Ver el Top 100 en Libros)
- nº478 en Mercadotecnia

Opiniones de clientes:
4.5 1,929 calificaciones

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Gabriel Weinberg
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Weinberg is the CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Since 2008, Weinberg has grown DuckDuckGo from a self-funded operation out of his dusty basement into a business with over $25 million in revenue and 50 employees across multiple continents.
Weinberg is a serial entrepreneur who previously founded other Internet-related companies; he is also an active angel investor. He co-authored Traction: How Any Startup Can Achieve Explosive Customer Growth (Penguin Portfolio, 2015) and co-wrote a forthcoming book on mental models, Super Thinking. He was also on General Electric's four-member Digital Advisory Board for 2015.
Weinberg holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. He has been profiled in The Washington Post and Fast Company, and is routinely quoted in leading print publications such as The New York Times and the Wall Street Journal. Weinberg is also a frequent TV commentator, appearing on CNN, CNBC, and CBS This Morning, among others. He resides with his wife and kids in Valley Forge, PA and is on twitter @yegg.
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Justin Mares
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Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.
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H

Excellent

Calificado en Estados Unidos el 11 de junio de 2022

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This is an excellent book, well set out and very easy to read. A great summary of the avenues that are open to everyone who wants to grow their business whether you are a start up or a more mature business. This book is particularly useful for old schoolers like me who have had their head in the sand in regard to the huge web based opportunities that have changed so much over the last 10-15 years. I highly recommend this book.

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Amazon Customer

Covers the basics

Calificado en Estados Unidos el 28 de octubre de 2017

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Covers the basics of the 19 marketing channels, starts with the strategy of how to choose the right strategy then goes into a breakdown of each strategy and tactics for each.

Great opportunity to learn a little bit about strategies you aren't very familiar with (there's at least a few I believe everyone would be able to learn the basics of)

Would recommend to a friend.

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L Lipchik

Learned new things

Calificado en Estados Unidos el 7 de abril de 2022

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Awesome read! I do lead generation among other things, and I have for 10 + years. With this book I spent time highlighting and earmarking and even writing quick references on the inside of the back cover while reading throughout. Great author as well. Have another book from them that is just as great of a read.

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Kevin Jones

Nailed Just What I Needed For My Startup

Calificado en Estados Unidos el 12 de octubre de 2015

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While building my startup (viaPing) I was floundering when it came to the marketing end. I knew that marketing will make or break a new business, but of all the options, what do I do? And how do I get started in each of them? I was at a point where I was stuck and with no real direction.

Now I know, and I can take action.

TRACTION nailed exactly what I needed. It is a fantastic introduction to not only a model to use and guidelines to use it, but also a ton of avenues of marketing. Each is laid out so that anyone can get started right away.

Although it is geared more toward B2C companies, my B2B company will benefit a ton from the wealth of knowledge, tactics, and stories.

A 6 personas les resultó útil

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Nolawill

This should be in every startup's library.

Calificado en Estados Unidos el 6 de octubre de 2015

Compra verificada

This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often.

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Mark B.

Huge potential, but everything before Channels needed more thought & expansion!

Calificado en Estados Unidos el 21 de diciembre de 2015

Compra verificada

The book puts all the emphasis on the different 20 traction channels and how to take advantage of them, but the reader is left sorely wanting for more discussion (beyond terse mentions) of how to actually brainstorm the right channel, then choose a traction channel and how to grow a business's traction over time.

The actual growth of my marketing through traction is what I expected & the stages of growth I should expect. Unfortunately, what I got was a laundry list of things I could probably google.

The book chapter layout was opposite of what it should have been: it should have had 20 chapters of material on how to develop my business from 1 client to 1 million clients, outlining the different challenges during each stage of growth & then 1-2 chapters on all the different traction channels & how to implement them.

Perhaps this should have been 2 books, one simple discussing growth in stages & one about traction channels? I was frustrated by the lack of a single path.

I know there is no one path, but I expect at least one laid out initially for me all the way from failure to success to relate to, before discussing the options I have. It would make it easier to understand the rest of the book.

That said, the book's commitment to traction is tremendous & I massively appreciate the new inquiries that this book has created in the world. This is a rich discussion & more people should be paying attention to this topic. Thank you for speaking up!

A 26 personas les resultó útil

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Magnus

Great simple and practical book

Calificado en Estados Unidos el 6 de mayo de 2023

Compra verificada

Although the authors failed to go deeply into each traction channels, it provides enough guidance to start testing each of them and find which one works

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kimberlinas

Such a great book

Calificado en Estados Unidos el 30 de septiembre de 2023

Compra verificada

I actually had to purchase this as a required text for one of my classes, and I feel that this book will be useful for the rest of my life. I’m very glad that my teacher added this into our curriculum. It has a really great Layout and it’s really easy to reference.

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Fernando Vargas Hidalgo

Entrega y estado perfecto

Calificado en España el 4 de mayo de 2024

Compra verificada

Libro indispensable para Growth

Kampamba Chelu

Small business

Calificado en el Reino Unido el 25 de noviembre de 2023

Compra verificada

The information is outstanding for any small business or startup. I recommend it to anyone starting a business

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Magdalena

super

Opinión escrita en Polonia el 26 de febrero de 2023

Compra verificada

good book

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Elisabeth

Leuk maar gedateerd

Calificado en los Países Bajos el 26 de octubre de 2022

Compra verificada

Als je nu nog wilt starten is dit boek misschien niet meer zo heeeeel handig.

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Elvis

Good read

Calificado en Alemania el 10 de febrero de 2022

Compra verificada

I really like the fact that the author went out and collected information on what other people think about "explosive growth" and how successful startups went about acquiring new customers.

This book delivers exactly what it promises. It reviews nineteen different growth channels and provides with concrete real world example and commentary from the people who uses those channels to grow their own business.

Reader, however, should be cautious. This book does not tell you exactly what to do, it does tell you where to begin and what can be your first steps, but it does not provide you with an in depth knowledge. This books is meant to act as an overview of different growth channels.

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