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Traction: How Any Startup Can Achieve Explosive Customer Growth Hardcover – October 6, 2015

4.6 out of 5 stars 696 ratings

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Editorial Reviews

Review

Praise for the first edition of Traction:
 
"Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book."
Eric Ries, author of The Lean Startup
 
“Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.”
Seth Godin, author of Linchpin
 
"A common question I get is:  'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more.”
James Altucher, author of Choose Yourself
 
“The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge.”
Fred Wilson, partner of Union Square Ventures
 
“The question every founder asks after shipping is always: how do I get traction? This book actually answers it.”
Alexis Ohanian, cofounder of reddit

"Traction is a critical guide for entrepreneurs looking to grow and scale their businesses."
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

About the Author

GABRIEL WEINBERG is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking

JUSTIN MARES is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. He lives in San Francisco,and on Twitter at @jwmares.

 
www.tractionbook.com

Product details

  • Publisher ‏ : ‎ Portfolio (October 6, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1591848369
  • ISBN-13 ‏ : ‎ 978-1591848363
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.22 x 0.91 x 9.28 inches
  • Customer Reviews:
    4.6 out of 5 stars 696 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
696 global ratings

Top reviews from the United States

Reviewed in the United States on October 28, 2021
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Reviewed in the United States on October 6, 2015
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Reviewed in the United States on October 12, 2015
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Top reviews from other countries

Nick S
5.0 out of 5 stars Best of it's genre, really worth the time take to read a couple of times over.
Reviewed in the United Kingdom on February 22, 2016
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Cosmin Lapovita
5.0 out of 5 stars Best growth hacking book !
Reviewed in the United Kingdom on November 6, 2020
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Tolu A
5.0 out of 5 stars Must read for all start ups
Reviewed in the United Kingdom on August 7, 2017
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John
4.0 out of 5 stars A great book but....
Reviewed in the United Kingdom on March 28, 2021
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RNK
4.0 out of 5 stars Lots of useful info, but needs updating.
Reviewed in the United Kingdom on April 8, 2018
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