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Traction: How Any Startup Can Achieve Explosive Customer Growth Hardcover – October 6, 2015

4.6 out of 5 stars 270 ratings

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Frequently bought together

  • Traction: How Any Startup Can Achieve Explosive Customer Growth
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  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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  • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Editorial Reviews

Review

Praise for the first edition of Traction:
 
"Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book."
Eric Ries, author of The Lean Startup
 
“Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.”
Seth Godin, author of Linchpin
 
"A common question I get is:  'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more.”
James Altucher, author of Choose Yourself
 
“The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge.”
Fred Wilson, partner of Union Square Ventures
 
“The question every founder asks after shipping is always: how do I get traction? This book actually answers it.”
Alexis Ohanian, cofounder of reddit

"Traction is a critical guide for entrepreneurs looking to grow and scale their businesses."
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

About the Author

GABRIEL WEINBERG is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking

JUSTIN MARES is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. He lives in San Francisco,and on Twitter at @jwmares.

 
www.tractionbook.com

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4.6 out of 5 stars
4.6 out of 5
270 customer ratings
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Reviewed in the United States on March 29, 2017
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Reviewed in the United States on January 1, 2017
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Reviewed in the United States on October 6, 2015
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Reviewed in the United States on October 12, 2015
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Reviewed in the United States on November 15, 2017
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Reviewed in the United States on January 15, 2017
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Reviewed in the United States on January 20, 2017
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Reviewed in the United States on November 7, 2015
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Top international reviews

Nick S
5.0 out of 5 stars Best of it's genre, really worth the time take to read a couple of times over.
Reviewed in the United Kingdom on February 22, 2016
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Tolu A
5.0 out of 5 stars Must read for all start ups
Reviewed in the United Kingdom on August 7, 2017
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RNK
4.0 out of 5 stars Lots of useful info, but needs updating.
Reviewed in the United Kingdom on April 8, 2018
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Lou Bichard
5.0 out of 5 stars Practical and to the point.
Reviewed in the United Kingdom on January 18, 2018
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justyna
5.0 out of 5 stars 5*
Reviewed in the United Kingdom on September 8, 2018
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hussain ayed
5.0 out of 5 stars Good marketing breakdown
Reviewed in the United Kingdom on August 18, 2018
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Reza Razmi
5.0 out of 5 stars Perfect book
Reviewed in the United Kingdom on October 22, 2018
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Amazon Customer
5.0 out of 5 stars Good read
Reviewed in the United Kingdom on September 14, 2019
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B N
4.0 out of 5 stars Great strategy advice
Reviewed in the United Kingdom on February 13, 2018
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Kristian Parkin
4.0 out of 5 stars Well worth the purchase!
Reviewed in the United Kingdom on July 20, 2019
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Amazon Customer
5.0 out of 5 stars Great marketing channels overview for newbies
Reviewed in the United Kingdom on November 29, 2015
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Amazon Customer
5.0 out of 5 stars One of the best business/marketing book of my life
Reviewed in the United Kingdom on April 26, 2016
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Carl French
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on April 6, 2018
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Jonny
4.0 out of 5 stars Can dip in and out
Reviewed in the United Kingdom on January 16, 2018
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Amazon Customer
2.0 out of 5 stars some good ideas that need a paper of max 10 pages, not a book
Reviewed in the United Kingdom on July 20, 2017
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