- Series: Trademark: Legal Care for Your Business & Product Name
- Paperback: 464 pages
- Publisher: NOLO; 9 edition (September 7, 2010)
- Language: English
- ISBN-10: 141331256X
- ISBN-13: 978-1413312560
- Product Dimensions: 7 x 1 x 9 inches
- Shipping Weight: 1.7 pounds
- Average Customer Review: 34 customer reviews
- Amazon Best Sellers Rank: #1,499,442 in Books (See Top 100 in Books)
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Trademark: Legal Care for Your Business & Product Name Paperback – September 7, 2010
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About the Author
Stephen R. Elias is an attorney and former associate publisher at Nolo, as well as current President of the National Bankruptcy Law Project. He is the author of many Nolo books, including recently The New Bankruptcy. Other titles include Special Needs Trusts and How to File for Chapter 7 Bankruptcy. He is also one of the original authors/designers of Nolo's bestselling WillMaker software. Steve holds a law degree from Hastings College of Law and was a practicing attorney in California, New York and Vermont before joining Nolo. He has been featured in such major media as The New York Times, The Wall Street Journal, Newsweek, Good Morning America, 20/20, Money magazine, and more.
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The book is more about how to find and keep a valid mark than about "legal care for your business and product name." The book is very helpful about the Federal registration process, especially about the proper use of disclaimers. The book falls a little short in exactly how to register your mark internationally, before or after registering in the U.S.
The free books were apart of their "Let the stores live on" program. They included a Thank You note asking to: "Please share this FREE book with a young reader who will enjoy a great story."
Way to Go, DiscoverBooks.com. What a way to EXCEED your customers expectations! I LOVE it! What a wonderful surprise!
Seriously, every person running their own business should read this book. It's a quick read with lots out examples to explain the legalese that will make you laugh.
Before this book, I was lost trying to read legal definitions and long boaring examples from the Web. Now, I thoroughly understand and I know that I can talk intelligently to legal council should I ever need to.
I have been self-employed for thirty years and have a decent understanding of business. However, I am launching an online business soon and have been reading a few books on the best way to do so. This was the best book that I have chosen yet. I would give it way more than five stars.