<Embed>
FREE delivery: Friday, Nov 6 on your first order.
Fastest delivery: Wednesday, Nov 4 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com

Sold by
Amazon.com

Return policy: Returnable until Jan 31, 2021
For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021.
Condition: Used: Good

Other Sellers on Amazon
Add to Cart
$11.27
+ $3.99 shipping
Sold by: ---SuperBookDeals
Add to Cart
$15.52
+ Free Shipping
Sold by: Book Depository US
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

See all
Something went wrong. Please try your request again later.


Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them Paperback – Illustrated, April 29, 2008

4.5 out of 5 stars 61 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Paperback, Illustrated
$16.00
$10.57 $1.10

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
  • +
  • Writing a Convincing Business Plan (Barron's Business Library)
  • +
  • Understandable Statistics: Concepts and Methods
Total price: $128.49
Buy the selected items together

Special offers and product promotions

Editorial Reviews

Review

?Incredibly smart and illuminating?. packed with insights on how shoppers think and behave.?
?David Brooks

?An upbeat survey of a range of consumer brands?Whirlpool, Belvedere, Williams-Sonoma?which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires.?
?Rebecca Mead, "The New Yorker"

?Anyone who has passed a Dunkin? Donuts to duck into a Starbucks recognizes the phenomenon. For brands that have smartly positioned themselves, from Victoria's Secret to Williams-Sonoma, trading up is paying off.?
?Robert Weisman, "The Boston Globe"

?"Trading Up" helps to explain an important trend and is interesting reading as a sociological study as well as business strategy.?
?Harvey Schachter, "The Globe and Mail"



aIncredibly smart and illuminatinga]. packed with insights on how shoppers think and behave.a
aDavid Brooks
aAn upbeat survey of a range of consumer brandsaWhirlpool, Belvedere, Williams-Sonomaawhich, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires.a
aRebecca Mead, "The New Yorker"
aAnyone who has passed a Dunkina Donuts to duck into a Starbucks recognizes the phenomenon. For brands that have smartly positioned themselves, from Victoriaas Secret to Williams-Sonoma, trading up is paying off.a
aRobert Weisman, "The Boston Globe"
a"Trading Up" helps to explain an important trend and is interesting reading as a sociological study as well as business strategy.a
?Harvey Schachter, "The Globe and Mail"

About the Author

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

 

 


Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.


John Butman is an established business author and journalist.


Product details

  • Item Weight : 10.8 ounces
  • Paperback : 320 pages
  • ISBN-10 : 9781591840701
  • ISBN-13 : 978-1591840701
  • Product Dimensions : 5.5 x 0.84 x 8.24 inches
  • Publisher : Portfolio; Illustrated Edition (April 29, 2008)
  • Language: : English
  • ASIN : 1591840708
  • Customer Reviews:
    4.5 out of 5 stars 61 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
61 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on August 8, 2005
Verified Purchase
26 people found this helpful
Comment Report abuse
Reviewed in the United States on April 21, 2013
Verified Purchase
6 people found this helpful
Comment Report abuse
Reviewed in the United States on March 12, 2008
Verified Purchase
Reviewed in the United States on March 24, 2018
Verified Purchase
Reviewed in the United States on January 6, 2007
Verified Purchase
5 people found this helpful
Comment Report abuse
Reviewed in the United States on August 30, 2016
Verified Purchase
Reviewed in the United States on January 14, 2017
Verified Purchase
Reviewed in the United States on March 29, 2008
Verified Purchase
One person found this helpful
Comment Report abuse

Top reviews from other countries

Joao Landolt
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on May 15, 2015
Verified Purchase
Dane Jackson-Brown
4.0 out of 5 stars Impressed
Reviewed in the United Kingdom on May 16, 2015
Verified Purchase
Leticia Garcia Ceballos
5.0 out of 5 stars Great book!
Reviewed in Mexico on October 15, 2016
Verified Purchase
Abhijit Sah
2.0 out of 5 stars A limited scope book.
Reviewed in India on October 7, 2018
Verified Purchase
Lou
4.0 out of 5 stars Très bon ouvrage mêlant théorie et pratique
Reviewed in France on March 11, 2016
Verified Purchase