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Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers Hardcover – Illustrated, March 26, 2020
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From the Publisher
My name is Russell Brunson and I'm the author of Traffic Secrets.
Just 5 short years ago, I launched a new company called ClickFunnels, and I knew when the cart opened on launch day, I needed to have a pipeline of people begging to signup for their free trial. And everyday after that, I needed to make sure I kept filling our funnels with our dream customers. To do that, I had to learn how to get traffic from dozens of different sources (I couldn't rely on just Facebook or just Google).
I had to learn how to do things differently; I had to be smarter. Most of the things we tried didn't work, but a few of the things, the "REAL SECRETS" that did work started to compound on each other.
Each new secret would help us to tap into a new stream of our dream customers! What seemed impossible before (getting a consistent flow of our dream customers into our funnels), was now a reality.
As we were building these Traffic systems for our company, and documenting all of the "Secrets" we were discovering in real time, I decided to start putting them together into a book to help other entrepreneurs and small business owners that I get to work with.
I spent over a year compiling all of our research and turning it into this new book Traffic Secrets. If you are selling anything online (or trying to generate leads online) - these traffic secrets will help get more eyeballs on whatever it is you are selling!
Because of the traffic secrets that I have setup for my business, we now get on average of 1.79 million visitors to our main website (ClickFunnels.com) per month! And now, I want to help you to turn on the faucet of traffic, and fill your website and funnels with your dream customers!
Need more traffic to your website or funnel?
—Rachel Pedersen, Social Media Strategist
“What’s cool about Traffic Secrets is that the principles Russell teaches are universal. Everything you learn in here will help you grow your Instagram, your Facebook, your YouTube, your Google, your social media. Russell goes deep into the psychology of “hook-story-offer:” you hook people in with something that grabs their attention; you have a really good story behind it; and then you have an offer that fixes their problem. He also goes deep into the “Dream 100,” which is how to get in touch with other people who have an audience that you want exposure to. Whether you’re just starting out or have a super-established business, you’re going to want to get your hands on Traffic Secrets. This book will radically transform your business.”
—Natalie Hodson, Peak Business Academy
“We grew to be an eight-figure company by following everything that Russell Brunson teaches. We read DotCom Secrets and that book helped us grow our business a lot faster. Then we read Expert Secrets and we started to apply the live webinar strategy and that grew our business up to eight-figures and qualified us the Two Comma Club X Award. And now we’re applying the strategies from Traffic Secrets. It’s like throwing gasoline on an already raging fire. If you want to start, run, or grow your online business, you need to read this trilogy of books.”
—Daniel Rosen, Founder, Credit Repair Cloud
"This is the step-by-step playbook for how Russell grew ClickFunnels. If you are doing any type of marketing, you need to get this book!"
—Joe Marfoglio, creator of DIY Entrepreneur
About the Author
- Item Weight : 1.38 pounds
- Hardcover : 352 pages
- ISBN-10 : 1401957900
- ISBN-13 : 978-1401957902
- Dimensions : 6.38 x 1.08 x 9.31 inches
- Publisher : Hay House Business; Illustrated edition (March 26, 2020)
- Language: : English
- Best Sellers Rank: #27,471 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Since I read Dotcom Secrets, I never read any other "marketing guru" again.
He is the perfect mix of the state of the art marketing with ethical online businesses and a real sense of contribution.
For me, Russell is just next to Seth Godin and Guy Kawasaki, with the exception the Russell explain the evergreen step by step that any other author does.
My faith in online visibility is alive thanks to Traffic Secrets and Russell.
And if you are looking for high level advice about how make visible your business in a respectful, ethical and humane way for a better world... ¡Traffic Secrets is THE book!
Like many, I’m sure, I was eagerly awaiting it’s release. Russell promoted the heck out of the book through his podcast, email, and social media channels. I thought, “enough is enough, when can I read it!”.
Like the other books in the trilogy, Russell does a phenomenal job simplifying complex marketing strategies into easy-to-understand and digest tactics anyone can execute.
Russell focuses on the platforms and methods he knows best, and provides a step-by-step framework for generating traffic on each one.
Paired with compelling stories and anecdotes, it’s easy to read and relate to.
Now I must go read it again…
WHY would I say that?
Russell boils it down into steps that anyone can use. Literally ANY industry.
You see...a REAL business as Russell points out is when you can get a consistent stream of people coming into your business day after day....and not just anyone but dream customers. Russell explains this in the first part of the book....and honestly if you don't have a consistent stream DO YOU EVEN HAVE A BUSINESS????
But the problem is most entrepreneurs think the only way to get customers is to: cold call, spam, pay Google or pay Facebook. But the real problem is when you put all your hope in one source of lead generation and if it gets slapped and your left dry and empty.
There's good news: This book shows you how to use whatever strategies you are best at and comfortable with to grow your business. It gives you the blueprint to combine them all into a master plan for TRAFFIC.
*Yup...if you like SEO boom....there's a evergreen guide for that.
*If you are into Instagram...he has a very simple to follow framework for the GRAM!
*If you want to make videos on Youtube...BAM!
*OK you're a podcast kinda person...he outlines the perfect show.
And I love that the methods in the book show you how to do it with hustle, work, and time invested OR if you have a budget, some cash, to spend buying ads. It's ALL IN Traffic Secrets!!!!
My favorite secret in the book is #15: It's the magic recipe to create your own powerful “Tonight Show” that fuels ALL the social media posts you need every week... so that you can quickly DJ the content so it's unique for each platform. MONEY BABY!!!
Get the book and go build your list of dream customers!!
>>>INSIDER TIP: Theres a 30 day plan (challenge) to implement the principles of this book.
Thank you Russell for writing what will be known as a timeless classic for marketers everywhere.
I personally have the audio version, two hardbound copies (one for writing notes in) and the kindle version so I always have access to it as a reference.
***SECRET: Get The Secrets Trilogy book set if you really want to take it to the next level. ***
Top reviews from other countries
It covers strategies that will last way beyond Facebook, Google and other platforms.
Practical and informative, also comes with hands-on assignments you can do to start improving your business today, and in the months and years to come.
Received Traffic Secrets on Friday and didn't put it down until I finished it on Sunday evening! Will definitely be going back to it again and again.
But now with Traffic Secrets I can drive traffic to my own site. This book covers everything you need to know to get started. I'd say the most valuable section of the book is the "Dream 100" concept. While other authors only talk about the Dream 100, Russell tells you where and how to find them. Excellent book, get it when you're ready to make money.