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Transform: How Leading Companies are Winning with Disruptive Social Technology Hardcover – October 15, 2013
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About the Author
Christopher Morace is the Chief Strategy Officer for Jive Software, where he built one of the first social platforms specifically tailored to the needs of large enterprises. Hundreds of leading brands, such as SAP, T-Mobile, Avon, Genentech, and World Bank, now use Jive. Under his leadership, the top two industry analyst firms have recognized Jive as a leader in the social business category for five straight years.
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(and, for openness, I was part of the people interviewed for this book, and I know Chris).
This is a great book for those people that are looking to understand why Digital Transformation is happening, why now, and what businesses need to do. Chris has taken the experience accumulated through the many years and figured out a way to explain it to those who are interested. Truthfully, not a beginner's book, you need to understand business well enough to get started, and understand what you are trying to before you get to the back of the book. There are plenty of examples, good frameworks and exercises (disguised as detailed explanations and discussions and sidebars), and lots and lots of carefully curated information on how to make a good business better.
If you are looking for a book that will not only explain to you how we got here, but where we are going and how you can (in the words of plenty of people who have done it before) transform your business to take advantage of the amazing times we are living in - this is the book you need to read.
As the Chinese saying goes, may you live in interesting times (and may you find a good book to guide you through them).
As millions of users pour into Facebook and cat videos go viral and rack up millions of views and shares, we are left with the question: how do I (or we or my company) do that? In other words, how do I/we leverage social technology to help me, my team and my company compete in today's connected economy?
In "Transform" Christopher Morace takes a holistic approach to answering this question for businesses. It is easy to cast out terms like "mobile" and "cloud" and "big data", but Morace uses case studies, company implementations (both good and bad) of social technology and his experience overseeing over 800 deployments to offer today's business leader a playbook to make social technology work for the enterprise, and not the other way around.
If you are on the cusp of a deployment, are starting to think about social technology and your business or just want to stay up to date on the latest in the field, this book is a buy.
Todos sabemos de Facebook. Lo que no sabemos y deberíamos, es como estas herramientas están cambiando la forma como las personas trabajan en las empresas. De una forma muy asequible Morace explica por que cada corremos más rápido pero no llegamos a ningún lado y como las herramientas de tecnologías sociales le permiten a las empresas mantener el ritmo de cambio.
from Sony's Walkman to Apple's iPod.
He has also discussed current Business Drivers and Social Technologies,
which are at the Center of the current Web. 2.0 Developments.
Great Reading, especially if you are interested in Technologies
and the Internet.