From the Inside Flap
Despite the best efforts of the retirement services industry, the average American is not saving enough to retire comfortably. What we need is nothing less than a nationally recognized, coordinated retirement readiness campaign along the lines of successful Public Service Announcementslike "The Crying Indian" and "Rosie the Riveter"to change behavior and reshape the savings culture of our nation. Transform Tomorrow is an initial call to action for such a campaign.
In addition to investigating why so many Americans are at risk of outliving their savings, Transform Tomorrow poses the question: How do we help American workers to retire with confidence? It draws inspiration from successful behavioral change campaigns to identify the key drivers of changecontext and beliefsand how they can be used successfully to boost retirement savings rates. While the retirement savings industry increasingly understands the contextual drivers of behavioral change and is beginning to apply them, very little has been done to shape our beliefs to get us to start saving smarter and sooner. Transform Tomorrow kick-starts the conversation needed to develop a retirement readiness campaign that will inspire and enlist the support of individuals, employers, industry, government, and the media.
As a clarion call for raising a new level of consciousness around retirement readiness, Transform Tomorrow explains:
- Why "Super Savers" confidently set aside enough to retire earlier than the norm, while the vast majority of Americans remain ill-prepared for what's to come.
- What new, system-wide "contextual" drivers are needed to ensure citizens can outlive their retirement savings.
- How our beliefs need to change in order for Americans to fundamentally shift course on retirement readiness.
- Who needs to be involved (and how) in crafting a compelling and "sticky" message for a visionary retirement readiness campaign.
Retiring with dignity in America is endangered. Transform Tomorrow outlines a path back from the brink.
From the Back Cover
Praise for Transform Tomorrow
"A compelling call to action for a renewed American focus on savings and retirement preparation! Living comfortably longer, as my father told me, can be the ultimate payback for a life of thrift, and he proved it for 29 retired years until he passed just before his 94th birthday. This book should light the fire in the public to embrace thrift, savings, and retirement planning."
Dallas L. Salisbury, President and CEO, Employee Benefit Research Institute
"Transform Tomorrow is a passionate call to action for all Americans to elevate the task of retirement planning into their daily lives! It is a wake-up call for plan sponsors; policymakers; the retirement industry; and, of course, employees who participate in 401(k) plans. We all need to learn and adopt the habits of Super Savers!"
Vince Giovinazzo, CEO, Retirement Plan Advisory Group and 401(k) Advisors
"Stig Nybo's excellent treatise, Transform Tomorrow, provides a crucial component in the national debate on retirement readiness, namely perspective. His insights, gleaned from years of seeing the retirement issue played out from the inside, should be a must-read for policymakers as they tackle one of the most important social and financial issues facing the country today."
Peter Starr, President and CEO, Chatham Partners
"This book addresses the need for a Retirement Readiness Campaign that helps people know what they need to know, shows them how to use the tools they need to use the information, and motivates them to action. We hope the 'Transform Tomorrow Campaign' moves quickly to assist the millions of Americans who are waiting for help to understand the complicated choices ahead and avoid financial potholes in old age."
Cindy Hounsell, President, Women's Institute for a Secure Retirement
"Transform Tomorrow is a book that all Americans, especially those entering the work force, should read. In a consumption-driven society, the message that Stig Nybo delivers should have all of us questioning our short- and long-term goalslifestyle, health, and financial. Early in the book, Stig's reference to past Public Service Announcements sets the stage for how wholesale change in the U.S. can actually become reality. Transform Tomorrow lays out a blueprint that will allow Americans to retire with financial security and dignity."
Greg Taylor, President, Qualified Benefits