From the Inside Flap
Despite the best efforts of the retirement servicesindustry, the average American is not saving enough to retirecomfortably. What we need is nothing less than a nationallyrecognized, coordinated retirement readiness campaign along thelines of successful Public Service Announcementslike "TheCrying Indian" and "Rosie the Riveter"to change behavior andreshape the savings culture of our nation. TransformTomorrow is an initial call to action for such a campaign.
In addition to investigating why so many Americans are at riskof outliving their savings, Transform Tomorrow poses thequestion: How do we help American workers to retire withconfidence? It draws inspiration from successful behavioral changecampaigns to identify the key drivers of changecontext andbeliefsand how they can be used successfully to boostretirement savings rates. While the retirement savings industryincreasingly understands the contextual drivers of behavioralchange and is beginning to apply them, very little has been done toshape our beliefs to get us to start saving smarter and sooner.Transform Tomorrow kick-starts the conversation needed todevelop a retirement readiness campaign that will inspire andenlist the support of individuals, employers, industry, government,and the media.
As a clarion call for raising a new level of consciousnessaround retirement readiness, Transform Tomorrowexplains:
- Why "Super Savers" confidently set aside enough to retireearlier than the norm, while the vast majority of Americans remainill-prepared for what's to come.
- What new, system-wide "contextual" drivers are needed to ensurecitizens can outlive their retirement savings.
- How our beliefs need to change in order for Americans tofundamentally shift course on retirement readiness.
- Who needs to be involved (and how) in crafting a compelling and"sticky" message for a visionary retirement readinesscampaign.
Retiring with dignity in America is endangered. TransformTomorrow outlines a path back from the brink.
From the Back Cover
Praise for Transform Tomorrow
"A compelling call to action for a renewed American focus onsavings and retirement preparation! Living comfortably longer, asmy father told me, can be the ultimate payback for a life ofthrift, and he proved it for 29 retired years until he passed justbefore his 94th birthday. This book should light the fire in thepublic to embrace thrift, savings, and retirementplanning."
Dallas L. Salisbury, President and CEO, Employee BenefitResearch Institute
"Transform Tomorrow is a passionate call to action forall Americans to elevate the task of retirement planning into theirdaily lives! It is a wake-up call for plan sponsors; policymakers;the retirement industry; and, of course, employees who participatein 401(k) plans. We all need to learn and adopt the habits of SuperSavers!"
Vince Giovinazzo, CEO, Retirement Plan Advisory Group and401(k) Advisors
"Stig Nybo's excellent treatise, Transform Tomorrow,provides a crucial component in the national debate on retirementreadiness, namely perspective. His insights, gleaned from years ofseeing the retirement issue played out from the inside, should be amust-read for policymakers as they tackle one of the most importantsocial and financial issues facing the country today."
Peter Starr, President and CEO, Chatham Partners
"This book addresses the need for a Retirement ReadinessCampaign that helps people know what they need to know, shows themhow to use the tools they need to use the information, andmotivates them to action. We hope the 'Transform Tomorrow Campaign'moves quickly to assist the millions of Americans who are waitingfor help to understand the complicated choices ahead and avoidfinancial potholes in old age."
Cindy Hounsell, President, Women's Institute for a SecureRetirement
"Transform Tomorrow is a book that all Americans,especially those entering the work force, should read. In aconsumption-driven society, the message that Stig Nybo deliversshould have all of us questioning our short- and long-termgoalslifestyle, health, and financial. Early in the book,Stig's reference to past Public Service Announcements sets thestage for how wholesale change in the U.S. can actually becomereality. Transform Tomorrow lays out a blueprint that willallow Americans to retire with financial security anddignity."
Greg Taylor, President, Qualified Benefits