The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness and Accountability Kindle Edition

3.7 out of 5 stars 8 customer reviews
ISBN-13: 978-0060565480
ISBN-10: 0060565489
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  • Length: 256 pages
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Editorial Reviews

From Publishers Weekly

To restore consumer trust in American companies and products, Baum, chairman, president and CEO of Dial Corporation, believes that all executives must adopt a "transparent" style of leadership: honest accountability upstairs, a value-based company culture throughout and employees who are service oriented. Writing with Kling (Exit Row), Baum talks about his role in firing a former Dial CEO and about others he has dismissed throughout his career for overstating profits and concealing problems from boards of directors. Baum argues that developing the right company culture starts with a written statement spelling out and encouraging an open line of communication to management, and he presents himself as practicing what he preaches, with employees at all levels regularly emailing or phoning him with comments. The philosophy and approach are sound, though not revolutionary; the broader commentary on corporate greed, scandals and failing companies will be familiar to anyone who regularly follows business news. The book is most compelling when Baum details specific practices at Dial, to the point of printing an appendix of his own memos, on communication and other topics.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Herb Baum is the former president and CEO of the Dial Corporation and previously served as CEO of Quaker State Corporation, and president of Hasbro.



Tammy Kling is the author of several books which have been featured in the national media. She is a graduate of the College of Journalism and Communications at the University of Florida.


Product details

  • File Size: 299 KB
  • Print Length: 256 pages
  • Publisher: HarperCollins e-books (May 13, 2009)
  • Publication Date: May 19, 2009
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B0029PBVIO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,261,954 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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