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Treadside Manner: Confessions of a Serial Personal Trainer (Volume 1) Paperback – March 7, 2012
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About the Author
Greg Justice, MA, is an international best-selling author, speaker, and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City’s original personal training center, in May 1986, and has personally trained more than 46,000 one-on-one sessions. Today, AYC Health & Fitness specializes in corporate wellness and personal training. Greg holds a master’s degree in HPER (exercise science) (1986) and a bachelor’s degree in Health & Physical Education (1983) from Morehead State University, Morehead, KY. He has worked with athletes and non-athletes of all ages and physical abilities and has served as a conditioning coach at the collegiate level, and with the Kansas City Chiefs NFL team. He has been actively involved in the fitness industry for more than a quarter of a century as a club manager, owner, personal fitness trainer, and corporate wellness supervisor. Greg currently serves on the advisory board of two personal training schools. He mentors and instructs trainers through his coaching programs and Corporate Boot Camp System class, which spans nine countries, 45 states and six Canadian Provinces. Greg writes articles for many international publications and websites, is a featured columnist for Corporate Wellness Magazine, and has a monthly column called “Treadmill Talks” in Personal Fitness Professional magazine. He is a contributing author of 3 books including “Lies & Myths about Corporate Wellness”.
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Top customer reviews
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This book reads very easily, with short, concise chapters. I also got a peak into Greg's life and his philosophy as a business owner. I feel this book will not only benefit personal trainers but all business owners in general. In this day and age, where the economy has made it very difficult for small business owners, this book is a breath of fresh air that shows the longevity and passion of an experienced business owner.
Treadside Manner has a lot of passion in it, and as you read each page, the passion jumps out at you. I highly recommend this book because you will enjoy every moment of it and will gain the true essence of being an entrepreneur.
1. Greg gave specific things that helped grow his business. I especially like the questions that eluded to being likable and keeping personal issues and problems to yourself is a key to being a great personal trainer.
2. I liked that Greg talked about marketing as an education tool.
3. I like the stories of specific clients and incidents Greg has been through as a fitness professional.
4. I enjoyed the list on how to over deliver.
5. I liked that it was a fast read but full of usable information. Information that can be used instantly.
Again this is a must read for fitness professionals and for those in the fitness business.
i personally have had the great pleasure of being coached by greg, and it was nothing short of spectacular.
if you are a budding personal fitness coach, a seasoned veteran or someone who is on a journey to learn; this book has more than one "gem" in it for you. i have taken away countless things from this book and have utilized tips to become "better than i was yesterday".
This book gives you practical, applicable advice that allows you to communicate and connect with each client better. This is important because at the end of the day if you want better results, better compliance, and longevity in this field you need to learn these skills. Greg Justice has the years in this industry. When he speaks I listen.
I make all my trainers in my facility read this book because it establishes a strong base in one of the most important skills one needs - human connection and communication.
Treadside Manner should be a book all personal trainers read.
If you're a personal trainer and you haven't read it. I highly recommend it. If you are a studio owner or a club owner and you haven't read it and your team hasn't read it, this is a great book for an entire staff to read of personal training to really get everyone on the same page.
Thank you, Greg Justice, for writing this book. I wish I'd had it when I started 13 years ago.
If you are a personal trainer or considering becoming a personal trainer, this book is a must read. There are a few books out there on "how to become a personal trainer" but they all talk about surface issues (certifications, facility, equipment, etc), not the real details you'll need to know to be a highly successful trainer. Anyone can become a 30k/year personal trainer, but it takes more than knowledge of exercise, or even knowledge of business to get to the six figure level. Greg digs into those details that will make you successful. Even more important than making a lot of money, Greg teaches you how to have the biggest impact on your clients and in your community. While we all want to make more than enough money to live on...to truly live is to touch lives and leave a legacy. Greg has done just that, and in this book he teaches you how to do the same.
He uses real stories and real experiences to teach you what to do, and what not to do. Greg has learned every lesson there is to learn in the personal training business and you can save yourself a lot of time and money and clients if you apply what he has to say. I cannot recommend this book highly enough.