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The Tree of Life and Prosperity: 21st Century Business Principles from the Book of Genesis Hardcover – August 24, 2021

by Michael A. Eisenberg (Author)

91

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“The Tree of Life and Prosperity is one of the most important business books out there right now for people looking to build, create, and do so with their heads and hearts.” -Laurie Segall, Correspondent for 60 Minutes+ and Founder of Dot Dot Dot Media

"Eisenberg has produced a book that will entertain, stimulate, and teach, whether the reader comes from the world of business or is literate in religious ideas, or both."-Dan Senor, Co-Author of Start-Up Nation

One of Israel’s most successful venture capitalists uses the words and actions of the Hebrew patriarchs to lay the foundations for a modern growth economy based on timeless business principles and values.

Entrepreneurs, businessmen, and investors are constantly looking for principles and rules that will pave the way for success. Usually, those at the forefront are successful entrepreneurs from Silicon Valley or legendary Wall Street investors. But the principles of economic growth, wealth creation and preservation were written long before the rise of the modern market economy and its heroes.

Michael Eisenberg—one of the most successful venture capitalists in Israel, and one of the first investors in Lemonade, and Wix—reveals in The Tree of Life and Prosperity the eternal principles for successful business, economics, and negotiation hidden in the Torah—and shows their relevance to the modern world we live in.

Print length

352 pages
Language

English
Publisher

Wicked Son
Publication date

August 24, 2021
Dimensions

6 x 1 x 9 inches
ISBN-10

1637580703
ISBN-13

978-1637580707
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From the Publisher

Editorial Reviews

Review

"The Tree of Life and Prosperity is a superb read for anyone in the world of business, or for anyone wondering how to reconcile the values of Genesis with the bewildering 21st-century world of Nasdaq and crypto." -Matti Friedman, Author of Spies of No Country and Pumpkinflowers

"The Torah, we are told, has seventy faces, and Michael Eisenberg has revealed what is surely one of its most unexpected." -Yossi Klein Halevi, Senior Fellow at the Shalom Hartman Institute and Author of Letters to My Palestinian Neighbor

"The Tree of Life and Prosperity is that rare treat. It quotes people who have probably never been quoted together in the same book, reflecting Michael Eisenberg's intellectual breadth, integrated worldview, and experience as a successful venture capitalist. Irrespective of your level of familiarity with the biblical text or religious belief, The Tree of Life and Prosperity can surprise, delight, and challenge you." -David Jackson, Founder and CEO of Seeking Alpha

"The Tree of Life and Prosperity is one of the most important business books out there right now for people looking to build, create, and do so with their heads and hearts." -Laurie Segall, Correspondent for 60 Minutes+ and Founder of Dot Dot Dot Media

"Eisenberg has produced a book that will entertain, stimulate, and teach, whether the reader comes from the world of business or is literate in religious ideas, or both." -Dan Senor, Co-Author of Start-Up Nation

"Eisenberg weaves seamlessly between Biblical sources and pressing issues in business and economics, explicating Torah values and applying them to the modern world. A fascinating read." -Rabbi Menachem Penner, Dean of Rabbi Isaac Elchanan Theological Seminary

"In this lucid reflection, Eisenberg shares not only ancient ethics and wisdom, but applies them to today's thorniest questions of capitalism and governance. A must-read for anyone interested in changing—and fixing—the world." -Dr. Parag Khanna, Founder of FutureMap and Author of Connectography and MOVE

"Venture capital typically exists in a secular vacuum. But as Eisenberg demonstrates, it only really works when it's undergirded by a moral framework of trust, mutual benefit and societal advancement. This is a must read for anyone who wants investing to be more than a zero-sum game." -Bradley Tusk, Author and CEO of Tusk Strategies

"Move over Warren Buffett: turns out that the best investment thesis of all comes straight out of the Book of Genesis. Principles, in fact, are a competitive advantage. Eisenberg's erudition is deep and wide: this is a book to be savored and shared." -Ann Kirschner, Author of Sala's Gift

"In today's shifting economy, social consciousness and business have become intrinsically linked. The Tree of Life and Prosperity is the book the market has been waiting for—a succinct and compelling guide to ethical investing principles." -Aryeh B. Bourkoff, Founder and CEO of LionTree

"Michael Eisenberg blends battle-tested business acumen with the wisdom of the ages in this eye-opening, mind-expanding, and thoroughly-enjoyable book." -Nir Eyal, Angel Investor and Author of Hooked and Indistractable

"Michael Eisenberg provides brilliant insights into how the Bible can inform our understanding of business and markets. Eisenberg's lessons are deeply impactful into how all business professionals should approach their decision-making. This book is certain to become required reading in all business ethics curricula." -Paul A. Gompers, Professor of Business Administration, Harvard Business School

"Regardless of your background, The Tree of Life and Prosperity will equally nourish the mind and soul. It's an instant-classic that will inspire vibrant discussions in homes, classrooms, and boardrooms for years to come." -Robert Reffkin, Co-Founder and CEO of Compass

"Michael Eisenberg seamlessly weaves a brilliant expositional tapestry that uses the Torah to explain the intellectual and moral underpinnings of his illustrious investing career. In so doing, he makes a host of compelling arguments about what fundamentally drives meaning, contentment and productivity in all of humankind." -Robert J. Mylod, Jr., Managing Partner, Annox Capital

"In an analytical tour de force, Michael brilliantly limns timeless lessons from the Torah to distill 21st-century first principles for business and ethics. This book should be read by everyone interested in starting a company." -Keith Rabois, General Partner at Founders Fund

From the Inside Flap

The 21st century needs a reboot, a new foundation to build something better. We need to return to first principles, to the biblical narrative of Genesis and translate these foundational principles for business and economics into a 21st century economic system. Values and ethics that support and grow wealth. Adam and Mark Zuckerberg, Noah and Alfred Nobel, Abraham and Andrew Carnegie, Jacob and Machiavelli, Joseph and Nassim Nicholas Taleb— the twelve tribes and Matt Ridley come to life in this book.

Product details

Publisher ‏ : ‎ Wicked Son (August 24, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 1637580703
ISBN-13 ‏ : ‎ 978-1637580707
Item Weight ‏ : ‎ 1.34 pounds
Dimensions ‏ : ‎ 6 x 1 x 9 inches

Best Sellers Rank: #792,954 in Books (See Top 100 in Books)
- #631 in Business Ethics (Books)
- #1,631 in Old Testament Commentaries
- #2,900 in Philosophy of Ethics & Morality

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Michael Eisenberg
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Michael Eisenberg is Co-Founder and General Partner at Aleph, an early stage venture capital fund with $850 million under management. He has been a venture capitalist for 25 years. Aleph focuses on partnering with great Israeli entrepreneurs to build large, meaningful companies and impactful global brands. Since its founding in 2013, Aleph has invested in more than 50 companies, including Melio, Lemonade (NYSE: LMND), Bringg, JoyTunes, Healthy.io.
Since 2006, Eisenberg has been writing the blog Six Kids and a Full Time Job, on topics ranging from politics to technology to Judaism to macroeconomics. He is a contributor to Calcalist and TheMarker, Israel’s Hebrew-language daily business newspapers, and is the author of the “The Hummus Manifesto,” the seminal piece on Israel’s innovation scene. Eisenberg has also published five books in Hebrew. He lectures frequently on venture capital, Israel, and entrepreneurship. He serves on the board of the nonprofit organization Yeshivat Har Etzion and is the chairman of The Shomer Hachadash. Eisenberg lives in Jerusalem with his wife and eight children.
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Michael A. Eisenberg
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4.8 out of 5

91 global ratings

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Daniel

A Page Turner, Based on Years of Scroll Turning!

Reviewed in the United States on August 25, 2021

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I have not been able to put the book down since it arrived. I've followed Michael as an investor for several years, always enjoying his honest takes on his blog. This book is so well translated from Hebrew which is key for me as I can't read his other books. His approach to distill business lessons from the book of Genesis is so unique. It helps me appreciate the great Biblical characters in a new light, both as examples of humans making real world decisions and their remarkable insight which Michael unearths as practical lessons for today. I've uploaded a photo of the book with my Shabbat candles as this will be the basis of our conversation in a few days around the table. I recommend for adult readers of all ages. The book mentions that this will be a part of a series. Excited for the next one!

9 people found this helpful

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Mark Gerson

Brilliant, Engrossing, Instructive

Reviewed in the United States on August 29, 2021

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This is a great book, ideal for anyone seeking an entirely original (and brilliant) approach to the Book of Genesis, an understanding of business principles and commercial techniques from the Bible -- and how the two are combined into a Biblically informed worldview. Each chapter is full of original and fascinating insights.

Michael Eisenberg is a legendary investor, whose work has powered the Israeli entrepreneurial economy. In this book, we can see how the business insights that he has gained from his commercial and investing experience have informed his Torah understanding, how his Torah study has influenced his business successes -- and how the result is a deeply enhanced understanding of both and a life so thoughtfully lived.

This book is a great experience for those interested in Torah and/or business -- and particularly the combination of the two.

One person found this helpful

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infinitejns

The marriage of a Biblical scholar and a business visionary/thinker

Reviewed in the United States on October 11, 2021

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(I have only read the introduction and the first two chapters because I am pacing myself to the weekly Torah portion).

The totality of Michael's knowledge is on full display. It is not just his Biblical knowledge. Nor is it just his business acumen; it is the marrying of the two that are so fascinating and make him uniquely qualified to create this impressive work. His insight into human behavior and base psychological drives that have made him so successful in business can be seen clearly emanating from the Torah (at least once he shares the puzzle pieces). But he takes it one step further by connecting the dots to clearly explain his ideas that seem to be natively supported by the Torah. This is a wonderful book (and series) from a genuinely smart and curious mind.

One person found this helpful

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ChicagoPrimeMember

Compelling, amazing analysis - and a great read!

Reviewed in the United States on December 5, 2021

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This is an incredibly incisive well-written book that gets you thinking. For me, not only did it cement many business lessons and really their very origin - but also prodded my memory on all the details in Genesis that as not vey religious person I have forgotten. End result - think harder about business ethics and behavior, and re-read Genesis. Thank you Michael and I can't wait to read the rest of the series!

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Amazon Customer

A book everyone should aspire to write (and read) during their lifetime

Reviewed in the United States on December 27, 2021

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The Tree of Life and Prosperity is the book everyone should aspire to write during their lifetime since it combines ambitious Torah exploration with specific wisdom (here: investing/ inventing/ mobilizing/ innovating/ collaborating) cultivated from a life committed to excellence and integrity. I was struck by a few essays in particular: (1) Adam/UBI, (2) Noah/Innovation and (3) the tribes/Israel's place in the world.
-D.Pessar

One person found this helpful

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Delbert M Kyer

Unusual view point

Reviewed in the United States on December 19, 2021

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Gave me a new understanding of value of wealth. It can be utilized to gain valuable positions in life. Favorable to your values and beliefs.

One person found this helpful

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alex swieca

Incredible book about life and business!

Reviewed in the United States on March 30, 2022

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Michael's words of wisdom resonate with me in my journey of being a father and technology investor, while trying to move the world forward and make it a better place. Michael brilliantly translates core values from the Jewish tradition to the modern world, making them applicable for anyone in business.

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DOutdoors

Thoughtful insights for all

Reviewed in the United States on October 7, 2021

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Whether you’re a venture investor that manages hundreds of millions of dollars or a regular Joe this book will really get you thinking. The insights Mike offers and stories he tells woven together with the work of the Torah really make this book very enjoyable. It’s a fast read with great investment returns for your time.

2 people found this helpful

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Top reviews from other countries

Sean Egan

Fantastic book

Reviewed in Canada on October 19, 2021

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Great book. Striking economic perspectives on the weekly parasha

KMS

A view of Genesis from the world of business

Reviewed in the United Kingdom on April 1, 2023

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A fascinating book, that interprets Genesis in a context of finance and business. The analysis of Abraham's negotiations for Sarah's grave is particularly full of insight.

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