Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process 2013th Edition

5.0 out of 5 stars 2 ratings
ISBN-13: 978-0230368828
ISBN-10: 0230368824
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About the Author

Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.

Product details

  • Item Weight : 1.02 pounds
  • Hardcover : 184 pages
  • ISBN-10 : 0230368824
  • ISBN-13 : 978-0230368828
  • Product Dimensions : 6.14 x 0.5 x 9.21 inches
  • Publisher : Springer; 2013th Edition (July 29, 2013)
  • Language: : English
  • Customer Reviews:
    5.0 out of 5 stars 2 ratings
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