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Tribes: We Need You to Lead Us by [Godin, Seth]
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Tribes: We Need You to Lead Us Kindle Edition

4.3 out of 5 stars 618 customer reviews

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Editorial Reviews

From Publishers Weekly

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world."

Former U.S. senator Bill Bradley


"Tribes is a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!
This is one of the most important books I have read this year. I highly recommend it."
Michael Hyatt

Product details

  • File Size: 537 KB
  • Print Length: 172 pages
  • Publisher: Portfolio; 1 edition (October 15, 2008)
  • Publication Date: October 16, 2008
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B001FA0LAI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #37,244 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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