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Tribes: We Need You to Lead Us Hardcover – October 16, 2008

4.4 out of 5 stars 952 ratings

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Editorial Reviews

From Publishers Weekly

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world."

Former U.S. senator Bill Bradley


"Tribes is a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!
This is one of the most important books I have read this year. I highly recommend it."
Michael Hyatt

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4.4 out of 5 stars
4.4 out of 5
952 customer ratings
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Reviewed in the United States on February 11, 2018
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Reviewed in the United States on November 12, 2017
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Top international reviews

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5.0 out of 5 stars Four hours later and I’m changed forever.
Reviewed in the United Kingdom on November 26, 2017
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Sue Cartwright
5.0 out of 5 stars Build a tribe and make something truly remarkable happen
Reviewed in the United Kingdom on November 12, 2018
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Rj MacIntosh
4.0 out of 5 stars Tribe or Tribes
Reviewed in the United Kingdom on October 25, 2018
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MikeyT
2.0 out of 5 stars Not Seth's best work
Reviewed in the United Kingdom on July 22, 2017
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Sacha Black
4.0 out of 5 stars Cracking book to inspire leaders
Reviewed in the United Kingdom on January 8, 2017
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LiliaG
4.0 out of 5 stars Glad I read it and see the things in a different way!
Reviewed in the United Kingdom on August 12, 2019
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Daddy-O
5.0 out of 5 stars Some New Material, Seth is Always a Pleasure to Read
Reviewed in the United Kingdom on October 8, 2009
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Daniel
4.0 out of 5 stars I had trouble understanding leadership before this book
Reviewed in the United Kingdom on August 3, 2017
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Kate
5.0 out of 5 stars a must read to understand communities
Reviewed in the United Kingdom on October 6, 2019
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Daddy-O
4.0 out of 5 stars Not Seth's Best Book But Still Very Interesting
Reviewed in the United Kingdom on September 23, 2009
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Gn1
5.0 out of 5 stars Superb
Reviewed in the United Kingdom on June 21, 2018
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Michael Beale
5.0 out of 5 stars Got me to think again about leadership
Reviewed in the United Kingdom on September 27, 2009
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RJP
4.0 out of 5 stars Good
Reviewed in the United Kingdom on February 16, 2019
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Miss H Read
5.0 out of 5 stars Inspirational
Reviewed in the United Kingdom on November 26, 2017
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Jamie McLaughlin
3.0 out of 5 stars A good read, especially the way it's written
Reviewed in the United Kingdom on October 11, 2014
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