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Tribes: We Need You to Lead Us Hardcover – October 16, 2008
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From Publishers Weekly
Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world."
Former U.S. senator Bill Bradley
"Tribes is a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!
This is one of the most important books I have read this year. I highly recommend it."
"Tribes is a short book—only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!"
—Michael Hyatt, author of Platform and Living Forward
"Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.”
—Former U.S. senator Bill Bradley
"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
"It's easy to see why people pay to hear what he has to say."
"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company
"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum
"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
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Top Customer Reviews
“Curious people count. Not because there are a lot of them, but because they're the ones who talk to people who are in a stupor. They're the ones who lead the masses in the middle who are stuck. The masses in the middle have brainwashed themselves into thinking it’s safe to do nothing, which the curious can't abide.”
“Crowds and tribes. Two different things: a crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.”
There are a lot of great books out there but this is a must.
I underlined some stuff. I'll share it. And I'll flip back through it down the line when I need to take a step back.
Leadership is not as simple as having followers; it is a complex and multi-faceted thing. It is also organic; that is, a leader determines in a situation or with a certain people to lead in a way that is best for that time, that place, and those people. Great leaders understand that they need to personalize their leadership because a true leader is, after all, about those he is leading. Godin embodies this mindset and explains it well.
Tribes are indeed something mankind has sought out since the earth became populated enough to have them. Today we are more advanced technologically, but at our core we still long for connection. Tribes give us that. And it is up to us whether we want to blindly belong to one, or powerfully engage in one and participate in leading it.
But like any of Seth's books, this work is not without its criticisms....
First, the book often seems like a disjointed combination of (sometimes ranting) blogs. Second, many will be offended by these rants. For example, he uses an extended metaphor "organized religion" (bad) as opposed to "faith" (good), and identifies the modern leader as the "heretic" (also good). These stereotypical and shallow viewpoints are backed up with no true research or even deep thinking.
In the end, however, Seth is on to something. And as usual with Seth, he is on to something big. Technology allows for leaders to rise as quickly and as high as their own ideas can take them. Conventional bodies of social capital such as families, civic memberships, unions, etc. are dissolving. Tribes such as Tea Parties and Occupy Wall Street spring from nowhere to replace the old guard. These new tribes can dramatically change traditional organizations, or even in some cases, end them.
In this new era, it is more important than ever for leaders to lead. And Seth stands at the gate, pointing the way. For anyone in business, or anyone with a passing interest in modern American society, this is a book not to be missed.
Most Recent Customer Reviews
Great read.Read more