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Seth Godin

Tribes: We Need You to Lead Us Hardcover – October 16, 2008

by Seth Godin (Author)

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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.

Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Print length

160 pages
Language

English
Publisher

Portfolio
Publication date

October 16, 2008
Dimensions

5.2 x 0.7 x 7.3 inches
ISBN-10

1591842336
ISBN-13

978-1591842330
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Editorial Reviews

From Publishers Weekly

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world."
Former U.S. senator Bill Bradley

"Tribes is a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!
This is one of the most important books I have read this year. I highly recommend it."
Michael Hyatt

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Product details

Publisher ‏ : ‎ Portfolio; 1st edition (October 16, 2008)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 160 pages
ISBN-10 ‏ : ‎ 1591842336
ISBN-13 ‏ : ‎ 978-1591842330
Item Weight ‏ : ‎ 8.2 ounces
Dimensions ‏ : ‎ 5.2 x 0.7 x 7.3 inches

Best Sellers Rank: #18,408 in Books (See Top 100 in Books)
- #25 in Production & Operations
- #318 in Business Processes & Infrastructure
- #472 in Leadership & Motivation

Customer Reviews:
1,950 ratings

About the author

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Seth Godin

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

5 star		68%
4 star		17%
3 star		9%
2 star		3%
1 star		3%

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Corey P

Doesn't go deep enough for me

Reviewed in the United States on March 1, 2019

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The author said that this could be a critical point at the end of the book and that this was indeed the point, because at the end of the day, leadership should be about doing, following your passion, and learning as you go.

However I feel like the state of leadership and the inspiration behind this book is one that came from a limited and privileged world view. And because of that it is overly simple. Idealistically, hard charging and not taking no for an answer when your vision for something better is inspirational and rooted in a personal truth and conviction should be celebrated. But this book ignores the reality that operating in this way is a luxury that people of color and women often can't afford to do without more grave consequences than the risk of someone just "not getting it". Even his example of MLK as a person that just "did it" was an oversimplification because history shows that he was a reluctant leader initially and also that he was chosen early on by clergy and members of the SCLC because he was relatively unknown in Montgomery and was therefore possibly less immune to the danger and intimidation any black leader there would experience. Add to that the fact that public opinion at that time was overwhelmingly against him and even amongst black civil rights organizations of the time there wasn't overwhelming consensual his methods were even correct or inspiring change, and I think it illustrates my point further. We celebrate King now as a martyr and representation of persistence in the face of something wrong, but at the time many people did not see it that way.

Because of this, I think mentioning more than just the power of tribe and putting it in context of other actual leadership skills and challenges of leading from a place without privilege could have added depth to this book.

56 people found this helpful

Helpful

Not now...I'm reading

I can see how this concept is better than the "factory" mindset

Reviewed in the United States on February 11, 2018

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I work for a small business, that is rapidly growing. The two founders/leaders of the organization gave everyone a copy of this book, and then we had to participate in discussions on it. The book is fairly easy to read as it is just bullet points and anecdotes, one right after the other. I read through it twice in order to participate in the discussion. One thing that comes to mind when reading this book is "Jerry McGuire" as the character in that movie opposes the status quo in search of real meaning and of leading people who are true fans/followers.

Other takeaways from the book: A leader of a tribe does not get permission, or follow rules, or wait to be asked - a leader just does it. A tribe follows that leader because the leader is passionate about what they are doing/creating and/or where they are going.
A tribe is not a "hierarchy" that is found in some companies with higher and higher levels of position. With a tribe, the more you want in, the more you are in.

59 people found this helpful

Helpful

Jordan

I consider this more of a "messaging and inspiration" piece ...

Reviewed in the United States on November 13, 2017

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I consider this more of a "messaging and inspiration" piece than anything with definitive steps to building a brand or setting yourself out there as a leader. It's a lot of him doing his Seth Godin thing, which is sorta ruminating on stories he's heard, people he's met, ideas that have come to him in the middle of the night. Very short little chapters that seem meant to get your mind grapes juicing, but don't expect anything concrete to work with.

44 people found this helpful

Helpful

LA_Sinatra

Inspirational book on the topic of Daring to be a Leader - not a step by step manual

Reviewed in the United States on May 3, 2017

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I found this to be a very inspirational book on the topic of daring to be a leader. It makes you see leaders can come in a variety of forms, they are not just made up of outgoing, exceptionally outspoken people standing in front of a crowd talking loud, being the center of attention. They can be a person in the background, creating a way for like-minded people to connect and move a cause forward. It makes you see that a person with a vision, an idea, a cause, can make real change, and why it's important to get going on what matters to you and stop waiting for the perfect time, as the time is now.
I like that most of the topics are short and to the point. He doesn't ramble on. He gives you an idea and you take it from there. He doesn't give you a step by step manual on how to lead, he gives a concept of how tribes work and you as a leader work it out from there.
Super fun book. Joined his email list as greatly enjoy his daily emails on variety of thoughts.

28 people found this helpful

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Brenda Cobb Murphy

A Perspective Changer

Reviewed in the United States on November 20, 2015

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This book has become one of my favorite books, and I’m a self-help junkie. The things Seth says about a tribe and my part in it is never far from my mind. It has changed how I see my website, the books I write, my place in the world, and it has changed how I perceive myself. You know a book is a game-changer when your mind often pulls up something you’ve read from it. While I love my Kindle books I also love books I can mark up and easily refer back to so I’ve got the paper version of this one and it has lots of little Post-it flags on things that stood out (the whole book pretty much stood out but I can’t mark everything!). For example:

“Curious people count. Not because there are a lot of them, but because they're the ones who talk to people who are in a stupor. They're the ones who lead the masses in the middle who are stuck. The masses in the middle have brainwashed themselves into thinking it’s safe to do nothing, which the curious can't abide.”

“Crowds and tribes. Two different things: a crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.”

There are a lot of great books out there but this is a must.

64 people found this helpful

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Rj MacIntosh

Tribe or Tribes

Reviewed in the United Kingdom on October 25, 2018

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I BOUGHT THIS BOOK for three main reasons: Seth Godin has a good reputation in the blogging world; I had heard him on Tribes in a TED talk; and I was looking for some helpful basics on how to think about putting a Blog community of supporters together.
My focus isessentially on book writing, reviewing, publishing and marketing, so initially I found Tribes less helpful than I’d expected.
In historical and anthropological terms, a tribe is "a social division in a traditional society consisting of families or communities linked by social, economic, religious or blood ties, with a common culture and dialect, typically having a recognised leader". (Google defn.)
A traditional tribal group generally has no written language, only the spoken word. and not unusually, there are different recognised roles for men and women (and children) in traditional societies.

But I also understand the general direction in which Godin’s 'Tribes’ is heading, and with a different definition: "A tribe is a group of people connected to one another, connected to a leader, and connected to an idea". Godin's understanding of present-day tribes in advanced societies focuses on members who are in possession of sophisticated hardware and software to create on-line (rather than face to face) communities. These are Godin's ‘Tribes’ who might never meet face-to-face, and are vastly different to older, anthropological communities where the lives of tribal members are constantly at risk and total commitment to a tribe is vital.
For one thing, in the new world of Godin's ‘Tribes’, we can simultaneously belong to any number of different tribes if we so choose. We can drop in and out as each one chooses. The commitment level feels very different, as the modern ‘Tribes’ are much more communities of mutual interest than communities of kinship. With so much done for free and given freely, creating a new Tribe becomes, in Godin's words 'an act of generosity'.
What struck me most is the role of leadership in the Tribes that Godin refers to.
Here, leadership is not traditional command and control, etc, but someone (or someones) who has the vision, pursues it, and draws together a community of mutual interest for the journey. It takes a great deal of leadership vision and commitment to start a new Tribe, which presumably is what every present-day author now needs to do; and the new tools are, in essence, the shifting landscape of social media platforms.
So the encouragement and vision that Godin gives is worth the 4 stars I’ve given 'Tribes'.

But, whether I am closer to my own goal to draw together and createa new ‘Tribe’ around a new theme that has multiple dimensions, is still far from clear! - Rob Mackintosh

9 people found this helpful

Heartistry

Four hours later and I’m changed forever.

Reviewed in the United Kingdom on November 26, 2017

Verified Purchase

This book was recommended in a business seminar that I attended recently. I downloaded it straight away. Pondering on what direction to take my business in, it was the obvious book to read. It made me realise why I was stuck, not knowing where to focus my efforts. I was afraid of reaching out to and leading my tribe. This book made me realise that what I was in fact resisting is stifling responsibilities of management. A great leader is creative with the subtleties of leadership, is an enabler, a pioneer of change and progress. Thank you Seth Godin for helping to fill the void.

16 people found this helpful

MikeyT

Not Seth's best work

Reviewed in the United Kingdom on July 22, 2017

Verified Purchase

A collection of thoughts and blog posts. Didn't really develop the idea of building a tribe or how to do it. Not Seth's best work. Buy his, 'Icarus Deception' instead

14 people found this helpful

Sacha Black

Cracking book to inspire leaders

Reviewed in the United Kingdom on January 8, 2017

Verified Purchase

Good book, lots of common sense in there about leadership. Did he tell me anything I didn't know, not sure. But I definitely feel inspired after reading it. I like to think of myself as a heretic, which is why the book resounded so well with me. I agreed with his philosophy and loved all the examples in the book too. It was amazing and awe inspiring to read about so many different leaders - ones who's businesses I already knew of and yet hadn't heard their stories. This is a great book for anyone who has an idea and wants to lead a change.

5 people found this helpful

Steven Michael Anderson

Motivating but meandering

Reviewed in the United Kingdom on December 31, 2020

Verified Purchase

Most of this book seems to comprise of a collection of loosely connected musings by Seth Godin, similar to the things on his blog and probably similar to what he tweets about on Twitter too. There are some nuggets here but it’s a very strange way to write and quite unsatisfying to read.

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