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Tribes: We Need You to Lead Us Hardcover – October 16, 2008

by Seth Godin (Author)

624 customer reviews

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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.

Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

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Editorial Reviews

From Publishers Weekly

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world."

Former U.S. senator Bill Bradley

"Tribes is a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!
This is one of the most important books I have read this year. I highly recommend it."
Michael Hyatt

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Product details

Hardcover: 160 pages
Publisher: Portfolio; 1 edition (October 16, 2008)
Language: English
ISBN-10: 1591842336
ISBN-13: 978-1591842330
Product Dimensions: 5.2 x 0.6 x 7.3 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review: 624 customer reviews
Amazon Best Sellers Rank: #6,662 in Books (See Top 100 in Books)
- #10 in Books > Business & Money > Management & Leadership > Production & Operations
- #152 in Books > Business & Money > Processes & Infrastructure
- #198 in Books > Business & Money > Management & Leadership > Leadership

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Brenda Cobb Murphy

A Perspective Changer

November 20, 2015

Verified Purchase

This book has become one of my favorite books, and I’m a self-help junkie. The things Seth says about a tribe and my part in it is never far from my mind. It has changed how I see my website, the books I write, my place in the world, and it has changed how I perceive myself. You know a book is a game-changer when your mind often pulls up something you’ve read from it. While I love my Kindle books I also love books I can mark up and easily refer back to so I’ve got the paper version of this one and it has lots of little Post-it flags on things that stood out (the whole book pretty much stood out but I can’t mark everything!). For example:

“Curious people count. Not because there are a lot of them, but because they're the ones who talk to people who are in a stupor. They're the ones who lead the masses in the middle who are stuck. The masses in the middle have brainwashed themselves into thinking it’s safe to do nothing, which the curious can't abide.”

“Crowds and tribes. Two different things: a crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.”

There are a lot of great books out there but this is a must.

28 people found this helpful

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Not now...I'm reading

I can see how this concept is better than the "factory" mindset

February 11, 2018

Verified Purchase

I work for a small business, that is rapidly growing. The two founders/leaders of the organization gave everyone a copy of this book, and then we had to participate in discussions on it. The book is fairly easy to read as it is just bullet points and anecdotes, one right after the other. I read through it twice in order to participate in the discussion. One thing that comes to mind when reading this book is "Jerry McGuire" as the character in that movie opposes the status quo in search of real meaning and of leading people who are true fans/followers.

Other takeaways from the book: A leader of a tribe does not get permission, or follow rules, or wait to be asked - a leader just does it. A tribe follows that leader because the leader is passionate about what they are doing/creating and/or where they are going.
A tribe is not a "hierarchy" that is found in some companies with higher and higher levels of position. With a tribe, the more you want in, the more you are in.

8 people found this helpful

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Aidan Rector

Not an instruction manual

November 29, 2015

Verified Purchase

I recommend this book to anyone who wants to make a difference. Anyone who is sick and tired of standing by watching things happen to them and is ready for a change. I read a number of reviews that were very negative about this book just before I started reading it and read it anyway. Very happy I did! No, you won't get step by step instructions here so don't look for them. The point is you already have what you need to lead. Just get out there believe in your mission and start gathering your tribe to move it forward.

15 people found this helpful

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Jordan

I consider this more of a "messaging and inspiration" piece ...

November 12, 2017

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I consider this more of a "messaging and inspiration" piece than anything with definitive steps to building a brand or setting yourself out there as a leader. It's a lot of him doing his Seth Godin thing, which is sorta ruminating on stories he's heard, people he's met, ideas that have come to him in the middle of the night. Very short little chapters that seem meant to get your mind grapes juicing, but don't expect anything concrete to work with.

5 people found this helpful

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LA_Sinatra

Inspirational book on the topic of Daring to be a Leader - not a step by step manual

May 3, 2017

Verified Purchase

I found this to be a very inspirational book on the topic of daring to be a leader. It makes you see leaders can come in a variety of forms, they are not just made up of outgoing, exceptionally outspoken people standing in front of a crowd talking loud, being the center of attention. They can be a person in the background, creating a way for like-minded people to connect and move a cause forward. It makes you see that a person with a vision, an idea, a cause, can make real change, and why it's important to get going on what matters to you and stop waiting for the perfect time, as the time is now.
I like that most of the topics are short and to the point. He doesn't ramble on. He gives you an idea and you take it from there. He doesn't give you a step by step manual on how to lead, he gives a concept of how tribes work and you as a leader work it out from there.
Super fun book. Joined his email list as greatly enjoy his daily emails on variety of thoughts.

3 people found this helpful

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Zack

@sethgodin had some very solid material and a sturdy foundation to build from

January 16, 2018

Verified Purchase

What a frustrating read this has been. @sethgodin had some very solid material and a sturdy foundation to build from, but constant repetition and back and forth on ideas of what does and do not work make this a difficult read to get behind. More cohesion and focus and this could have been a solid addition to leadership literature. One that stood out was that he states that sports are not a good analogy, yet he uses sports to reference a topic a few pages later. I do agree with the premise 💯 but the delivery was off...

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