- Audible Audiobook
- Listening Length: 3 hours and 42 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.com Release Date: October 16, 2008
- Whispersync for Voice: Ready
- Language: English
- ASIN: B001IMTKUK
- Amazon Best Sellers Rank:
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Tribes: We Need You to Lead Us Audible Audiobook – Unabridged
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“Curious people count. Not because there are a lot of them, but because they're the ones who talk to people who are in a stupor. They're the ones who lead the masses in the middle who are stuck. The masses in the middle have brainwashed themselves into thinking it’s safe to do nothing, which the curious can't abide.”
“Crowds and tribes. Two different things: a crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.”
There are a lot of great books out there but this is a must.
Other takeaways from the book: A leader of a tribe does not get permission, or follow rules, or wait to be asked - a leader just does it. A tribe follows that leader because the leader is passionate about what they are doing/creating and/or where they are going.
A tribe is not a "hierarchy" that is found in some companies with higher and higher levels of position. With a tribe, the more you want in, the more you are in.