- Paperback: 384 pages
- Publisher: Que Publishing; 1 edition (June 1, 2006)
- Language: English
- ISBN-10: 0789735741
- ISBN-13: 978-0789735744
- Product Dimensions: 7 x 0.9 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 21 customer reviews
- Amazon Best Sellers Rank: #1,984,561 in Books (See Top 100 in Books)
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Tricks of the Podcasting Masters 1st Edition
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From the Back Cover
Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? "Tricks of the Podcasting Masters "holds the answers to questions such as:
- How do I interact with listeners and get them to come back next week?
- How do I conduct a great interview over the phone?
- How do I attract sponsors?
- How do I stay motivated?
About the Author
Mur Lafferty currently produces several podcasts including Geek Fu Action Grip, and is on the planning committee for the upcoming PodcasterCon. She's a member of the Sci-Fi Podcasting Network and presented at the Duke Podcasting Symposium.
Rob Walch is Host of podCast411, where he has interviewed more than 100 leading podcasters and media experts, and is a consultant to former Presidential candidate John Edwards. He's on the planning committee for PodcasterCon, is a member of the Podcasting Specification Working Group, and has helped more than 100 people start their own podcasts.
Top customer reviews
The book is arranged in 3 parts around 100 pages each:
1. Laying Your Foundation - covers the history of podcasting, podcast ratings, and genres. The genre section is comprehensive, providing details on over 75 podcasts in more than 15 genres.
2. Refining Your Podcast and Your Skills - covers the skills needed to create the content for your podcast (even those still being debated, such as editing). Things like scripting (yes or no, how-to), interviewing (from both a content and technical side), using music or other's written word (including licensing issues), editing and tips to maintain and communicate with your audience.
3. Marketing and Promotion - how to grow an audience including many tips on Promos and grassroots marketing. It also covers planning for your podcast as a business (including creating media kits), generating revenue and using podcasts to market other products and services.
There's also an appendix that covers Microphone and Voice tips, Creative Commons, and has URLs for other informational sites.
In the podosphere there has been some chatter about using the term "Masters" in the title for a medium that is less than 2 years old. It should be noted that this is not the hubris of the authors, but that the publisher uses the "Tricks of the *whatever* Masters" for a series of books (just like the "*whatever* for Dummies" books).
The book is clear and concise. It provides an in-depth view of the independent podcasting landscape. If you are going to create your own podcast for fun, or try to make a business out of it - this is a great place to start.
Some of the negative reviews have pointed out that you can get a lot of the information on Walch's site, and elsewhere on-line. But with most technical books that's going to be the case and if you don't mind reading 300 pages of info on your screen you may prefer to do that. BUT, and it's a big one, here you get a good resource for planning and execution of a show in one handy place WITH the expertise of a plethora of the top podcasters chiming in, and two very knowledgeable authors contributing the info you'll need to make your podcast better.
One of the simple things I found most useful, was Mur's flowchart for ISBW and how that lays the groundwork for her show. I've been very interested in making money with my podcast and the book maid practical points regarding the pros and cons of advertising vs sponsorship or other means of income. If you're looking to get into podcasting, or if you've been doing it for a while but feel your show is floundering, TotPM is a good collection of information to make your show better.