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Trillion-Dollars Moms: Marketing to a New Generation of Mothers Hardcover – March 1, 2005

3.8 out of 5 stars 9 ratings

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Editorial Reviews

Review

"…as much a sociological study as it is a marketing lesson…any marketer will benefit from this book’s compelling observations" -- PRWeek, July 11th issue

"…they show entrepreneurs how to mine today’s mother lode with the help of original consumer research, experiential insights, case studies…" -- Entrepreneur, July 2005 issue

Product details

  • Hardcover : 240 pages
  • ISBN-10 : 1419504576
  • ISBN-13 : 978-1419504570
  • Dimensions : 6 x 0.72 x 9 inches
  • Item Weight : 1.06 pounds
  • Publisher : Kaplan Business; 1st edition (March 1, 2005)
  • Language: : English
  • Customer Reviews:
    3.8 out of 5 stars 9 ratings

Customer reviews

3.8 out of 5 stars
3.8 out of 5
9 global ratings
5 star
27%
4 star
48%
3 star 0% (0%) 0%
2 star
26%
1 star 0% (0%) 0%
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Reviewed in the United States on November 25, 2007
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Reviewed in the United States on August 29, 2005
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Reviewed in the United States on September 27, 2005
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Reviewed in the United States on April 1, 2005
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