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Trillion-Dollars Moms: Marketing to a New Generation of Mothers Hardcover – March 1, 2005

3.8 out of 5 stars 9 ratings

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Editorial Reviews

Review

"…as much a sociological study as it is a marketing lesson…any marketer will benefit from this book’s compelling observations" -- PRWeek, July 11th issue

"…they show entrepreneurs how to mine today’s mother lode with the help of original consumer research, experiential insights, case studies…" -- Entrepreneur, July 2005 issue

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3.8 out of 5 stars
3.8 out of 5
9 customer ratings
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Reviewed in the United States on March 11, 2009
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Reviewed in the United States on November 25, 2007
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Reviewed in the United States on August 29, 2005
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Reviewed in the United States on September 27, 2005
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Reviewed in the United States on April 20, 2005
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Reviewed in the United States on April 1, 2005
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