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Trish McEvoy: The Power of Makeup: Looking Your Level Best at Every Age Hardcover – November 5, 2003
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From Publishers Weekly
"What's not to love about makeup?" asks McEvoy, a makeup artist to the stars and the founder of an eponymous cosmetics company, in this highly polished, vividly photographed and clearly written how-to makeup manual. According to the author, "there is simply nothing that is more transforming or more glamorizing" than makeup. To prove it, McEvoy focuses on three tiers of make up users: light, medium and max, and methodically describes specific application techniques for each level and their results. Also offered are basic lessons on skin care, hints on sifting through and discarding old cosmetics, ways to restock with the right tools, and methods to determine what you need (and avoid getting taken for a ride) at the cosmetics counter. Even though the models in her book boast perfectly sculpted cheekbones and creamy complexions, McEvoy offers plenty of suggestions for the less-than-exquisitely featured reader. And who can doubt McEvoy is a true believer in the power of makeup when the priestess of cover and blush proclaims: "My love for brushes has never diminished"? This heart-felt approach to the power of powder and eyeliner will make even the most cosmetic-weary woman reconsider the merits of make up. 223 color photos.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Lavishly illustrated with beautiful full-color photographs of women of all ages, ethnic backgrounds and lifestyles, "Trish McEvoy: The Power of Makeup covers: - Identifying an individual's makeup level- The basics of skin care- Finding the right tools and getting organized- A glossary of textures and techniques- Makeup secrets to look younger- How to maximize the at-the-counter experience- Trish's advice on feeling good and looking great
Top customer reviews
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I had been hoping for something to help me start applying makeup after many years away from it, and I found only about eight pages that were useful to me. I bought this as an investment in my own personal grooming, and as that it fell completely flat. I gave it two stars because it is not totally without merit.
In particular, there wasn't nearly as much in the way of makeup application tips as I was hoping for. And what tips were there weren't accompanied by very many illustrations. She does show us visuals of how to do a classic eye, two variations on the classic eye, a smokey eye. and an aging classic eye, but that's it. Pictures of other looks are featured with a source guide in the back, but she doesn't give any indication of any specific makeup techniques used so you are mostly on your own when it comes to attempting to recreate the look at home. If you are more of a visual learner, this probably isn't the book for you.
Also at times, as other reviewers have said, it felt a bit too heavy on promoting her own line, especially when she was talking about brushes and organization. The organization section, in particular, is very heavily focused on her makeup planner and specialty kits and doesn't give much advice beyond simply buying the products in her line. Which is a shame since I've gotten so many good tips elsewhere about how to organize my bathroom to make my makeup routine easier. Yes, I get that she thinks her products are great but at times it made me question if she was recommending something because I really need it, or because she wants to sell more products. Because her husband is a dermatologist she is also very pro-cosmetic procedures. I have nothing against cosmetic procedures myself but at times it was hard to imagine she was truly giving unbiased recommendations.
Overall I could see this book being appealing to a Trish McEvoy fan who wants to learn more about the founder and her overall philosophy. But for me it was just too high level, with too much self-promotion and not enough hands-on, visually represented makeup application tips, tricks and techniques.
Overall, a good book. Very visually appealing. But not very useful if you are looking for more advanced tips/looks.