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True Enough: Learning to Live in a Post-Fact Society Paperback – March 17, 2008

by Farhad Manjoo (Author)

54 customer reviews

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Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.

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* In 2005, Stephen Colbert catapulted the word “truthiness”—the quality of an idea “feeling” true without any backup evidence—into the public consciousness. Salon blogger Manjoo expands upon this concept in his perceptive analysis of the status of truth in the digital age, critiquing a Rashomon-like world in which competing versions of truth vie for our attention. Driven by research and study, the book relies on abstract psychological and sociological concepts, such as “selective exposure” and “peripheral processing,” though these are fleshed out with examples from American history, politics and media. For example, Manjoo demonstrates how the Swift Boat Veterans' negative campaign derailed John Kerry's 2004 presidential run. He also points out that the sheer quantity of 9/11 imagery has engendered more conspiracy theories, not fewer—demonstrating, he says, the disjunction between truth and proof. Manjoo rounds out his analysis by examining the workings of “partisan news realities,” and he points out that the first casualty in these truth wars is a basic human and civic need: trust. Though several of the author's ideas are repetitiously threaded through his narrative, Manjoo has produced an engaging, illustrative look at the dangers of living in an oversaturated media world. (Mar.) (Publishers Weekly, January 28, 2008)

Paperback: 258 pages
Publisher: Wiley; 1 edition (March 17, 2008)
Language: English
ISBN-10: 1620458403
ISBN-13: 978-1620458402
Product Dimensions: 6 x 0.6 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 54 customer reviews
Amazon Best Sellers Rank: #347,269 in Books (See Top 100 in Books)
- #168 in Books > Politics & Social Sciences > Politics & Government > Elections & Political Process > Media & Internet
- #691 in Books > Reference > Writing, Research & Publishing Guides > Writing > Journalism & Nonfiction
- #734 in Books > Politics & Social Sciences > Politics & Government > Elections & Political Process > General

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Five Stars

February 22, 2018

Verified Purchase

All voters should be required to read this book!

2 people found this helpful3 people found this helpful

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Naji

Timely and Relevant

July 18, 2009

Verified Purchase

In 1974 scientists provided a questionnaire to a group of 237 Midwest high school students to determine who would be considered high-prejudice and low-prejudice. They then asked them a series of questions about the show All in the Family. Their perception of the show's protagonist Archie Bunker couldn't be more different. The students considered low-prejudice viewed Archie as a "bigot, domineering, rigid, loud, and that he mistreats his wife." People considered high-prejudice had a totally different view. They considered Archie a "down-to-earth, honest, hardworking, predictable, and kind enough to allow his son-in-law and daughter to live with him." The show's creators thought it would be obvious to all viewers that Archie was being portrayed as ignorant and plainly racist. Yet the show, which was being watched by more than 100 million viewers every week, was perceived very differently by people. This is just one of many highly entertaining and instructive studies that Farhad Manjoo introduces his readers to.

Liberals who watch FOX news consider it biased and are much more likely to consider MSNBC to be balanced in its coverage of the news. Conservatives feel the opposite. Both groups are watching the same newscast but perceive it in totally different ways just as the All in the Family's viewers did in the 1970's. Yet in addition to perceiving news differently, people watch the news that agrees with their view of the world. Conservatives are more likely to watch FOX news and Liberals MSNBC. Both groups practice `selective exposure'.

In addition to the concepts of selective-perception and selective-exposure and their very important implications, the author deals with the roll, credentials, and influence of experts, objectivity of news, cagey methods of advertising, and hiring of media personalities by government, industry and lobbyists to promote certain policies. Many of the studies that Farhad Manjoo cites in the book were conducted decades ago. It is the application of the findings of those studies to significant news stories of this decade from which the book derives much of its value. True Enough is a very illuminating and entertaining read.

8 people found this helpful9 people found this helpful

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Nazran Baba

An Eye Opener

August 13, 2009

Verified Purchase

This is book is a real eye opener. It is the kind of book which makes you really think twice after the first read about the current world we have to live in. For the novice, it introduces new concepts from psychology to sociology which help in better understanding the digital world, and how it truly affects us. Moreover it also explains certain trends that we see today but have no idea on how it actually came into being, like for instance some biases. Backed by reasonable evidence and a lot of investigative journalism, the author tries his level best to be as unbiased as possible in a very biased world.

The only reason I've given it 4 out of 5 stars is that it is not a book you can finish in one or two reads; well, for me at least. I personally finished Kite Runner in 9.5 hours almost non stop but this one, in a lot of different reads. However, that can also be attributed to the fact that this book is of a different genre. All in all, the book is a Must read, to know how society functions today, to understand the general media trends as well as to know, how not to get caught in the propagandist nooose. "Choose wisely."

2 people found this helpful3 people found this helpful

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Jim Harrigan

Alternate Realities and Suspicious Minds

June 15, 2008

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Facts are obsolete. Alternative realities are the rule. Trust belongs to yesterday.

Trust plays a surprisingly large role in the well-being of a culture. Manjoo asserts that countries having greater trust typically see higher economic output than do places where trust is low. Further, people are healthier in trusting societies.

It all might seem obvious. A generation should know that we can't go on with these suspicious minds. Yet trust is at a low. Nothing would tear apart a people so thoroughly as mistrust. Manjoo says that people exist in differing realities brought on by internet blogs and cable news. The main-stream media held the role of mediator in political disputes, but that role is now diminishing. I would suggest that science played mediator before the advent of the alternate reality of corporate "sound science".

Manjoo has a way with hitting on ideas that are fundamental to the "truthiness" concept and presents them in a manner that will interest many and many will understand.

3 people found this helpful4 people found this helpful

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Wayne Radinsky

You'll never look at the "news" the same way again

June 22, 2008

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I really really like this book and highly recommend it to everyone. The book describes various cognitive biases that are built into all of us -- things called, such as, selective perception, selective exposure, "experts", particularized trust -- and how these interact with the sudden change in the huge number of news sources brought about by the internet and other information technology changes -- to give us a world where "objective" reality disappears and different people live in their own versions of "reality".

You may disagree with the author's beliefs about the particular examples he uses to illustrate these ideas -- Swiftboat Veterans for Truth, 9/11 conspiracy theories, the Iraq war, global warming, and so on. But his opinion on these things are not really the point of the book. The point of the book is how different people see these things in different ways, and how this difference persists in the face of more news, more information, more photos, more videos, more blogs, etc -- instead of more information getting us closer to the truth, it instead takes us farther away from the truth and further into our own echo chambers. And describing how this process works -- and how certain people, such as savvy public relations firms, try to manipulate the process to get certain ideas and belief out into the public -- is the real point of the book. So, regardless of whether you agree or disagree with the authors point of view on any particular examples, I guarantee, after reading this book, you will never look at the "news" the same way again.

8 people found this helpful9 people found this helpful

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KTDidd

Eye-Opener!

February 3, 2012

Verified Purchase

What few doubts I had before have gone by the wayside after reading this book. An eye-opener as to what we can assume these days...couldn't put it down! I've already loaned it out for others to read and it's on it's second person now...

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