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Trump: The Art of the Deal Hardcover – July 6, 1993
| Donald J. Trump (Author) Find all the books, read about the author, and more. See search results for this author |
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- LanguageEnglish
- PublisherRandom House Value Publishing
- Publication dateJuly 6, 1993
- ISBN-100517079372
- ISBN-13978-0517079379
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Product details
- Publisher : Random House Value Publishing (July 6, 1993)
- Language : English
- ISBN-10 : 0517079372
- ISBN-13 : 978-0517079379
- Item Weight : 1.4 pounds
- Customer Reviews:
About the authors

Tony Schwartz is the President and CEO of The Energy Project, which helps individuals and organizations perform at their best. Tony's last book, The Power of Full Engagement, co-authored with Jim Loehr, was a Wall Street Journal and New York Times bestseller and has been translated into 28 languages. Tony's article "Manage Energy, Not Time: The Science of Stamina," co-authored with Catherine McCarthy, was published in the October, 2007 Harvard Business Review. Tony co-authored the #1 worldwide bestseller The Art of the Deal with Donald Trump and also wrote What Really Matters: Searching for Wisdom in America.

Donald J. Trump is the very definition of the American success story, continually setting the standards of excellence while expanding his interests in real estate, sports, and entertainment. He is a graduate of the Wharton School of Finance. An accomplished author, Mr. Trump has authored over fifteen bestsellers and his first book, The Art of the Deal, is considered a business classic and one of the most successful business books of all time. Mr. Trump has over eight million followers on social media and is a frequent guest across a variety of media platforms. Photo by by Michael Vadon [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.
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Wisdom from Successful People is only an Asset to your life despite personal pos., or neg., opinions.
'Trust in God and be true to yourself.'
--MARY TRUMP, MY MOTHER
When I look back, that was good advice, concise and wise at once. I didn't really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is--how to keep your bases covered while thinking about the big picture. It's good advice no matter what your business or lifestyle.
---DJT"
"I like thinking big. I always have. To me it's very simple: If you're going to be thinking, you might as well think big."---Donald J. Trump
"Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game."--Page 64
This book does not cover the period (1995) when he supposedly filed a tax return with a Net Operating Loss (NOL) of in excess of $900,000,000. However, it is obvious from the media commentary that there is great ignorance among the media and many ordinary citizens about what an NOL is and why you are able to carry it over to the next year's taxes. First, it is not a tax "loophole". It is a feature of the tax code deliberately designed to encourage people to invest in business ventures which will not realize income in the same taxable year that the investment is made. When you talk about building large commercial and residential buildings, hotels, convention centers and factories the construction time alone can exceed several years. It is a rare business investment that will yield income in the year in which the investment is made and without the carry over provision in the tax code those are they only investments that would be made, rare ones. Second, it is not a "loss" in the sense that no one knows what happened to the money. In order to claim an NOL a business or individual has to be able to document every dollar claimed and they have to all be for legitimate business expenses. This can include employee salaries, payments for equipment, payments to contractors for maintenance, the costs of food and beverages for a hotel or restaurant, new furniture or linens for a hotel etc. etc. etc. So the money was not "lost" in the same sense that the $6,000,000,000 that went missing from Department of State accounts during Hillary Clinton's tenure as Secretary of State is lost. That money is literally (not in the Joe Biden sense but in the true sense of the word) gone with no one being able to verify where it went. What kind of genius loses $6,000,000,000 of taxpayer money in 4 years? In the case of a business' NOL, every dollar spent is documented and every dollar spent went to a legitimate business purpose. Every dollar spent also went into someone's pocket who could then spend it again. An NOL of $900,000,000 means that the business paid that amount to employees, contractors, vendors etc.who in turn paid taxes on it and spent it so the money generated additional economic activity. Third, even if a business has an NOL that doesn't mean they didn't pay any taxes. They still pay property taxes, the employer's share of FICA and Medicare, sales taxes on all the goods they purchased, license fees for liquor licenses etc. Fourth, the line that this NOL allowed Trump to avoid paying income taxes for 20 years is hogwash. The maximum amount of time you can carry over a loss is 15 years which I believe was part of the tax package that Bill Clinton signed in 1993.
The tax code also allows for the carry over of losses on long term capital investments. The Clintons are currently carrying over almost $700,000 in long term capital losses that they will be able to use to offset future long term capital gains. Which begs the question, what kind of genius loses almost $700,000 on capital investments during a booming stock market and President Obama's roaring economy?
The Art of the Deal, for me, was one of those books that kept me interested throughout. For those that don't know, this is not a "how to" book at all. It is a look into Donald Trump's life up to about 1987. I was born in '76. As a kid in the 80's, I remember quite a bit about Trump during the time of this book, which made me realize something: Children who were born when The Apprentice began in 2004, are only 12 years old today, which means new 2016 voters were only 6 years old then. They likely do not know anything more about Trump than he was the "You're Fired" guy on The Apprentice, or what the media decides we should see or think about him. The main question I wanted answered by reading The Art of the Deal: What is the man really like?
I was not disappointed, in fact, I think this book gives more insight into why Trump is the way he is... How his mind works... what he might be thinking. Keep in mind, the book is quite dated, but I did find it still very much relevant. I enjoyed learning about Trump's upbringing and how he got started. I enjoyed seeing all the "behind the scenes" work that went into his building deals, much of which would no doubt make a lesser person give up and try a different profession, especially when you inject big city politics and bureaucratic BS into the mix. There really isn't much political stuff in this book, other than his experience with NYC political figures at the time. If you are looking for his past political views, there are numerous old interviews on YouTube of Trump in the 80's and 90's that should shed some light. All I can say is just with all political stuff, DO YOUR OWN RESEARCH and don't let the media tell you what to think. 'Nuff said on that.
Today, the media likes to make a big deal about Trump's little sound bytes, bankruptcies, etc., and basically paint him to look like a complete fool. Well, I don't know about you, but turning a "small loan of a million dollars" from his father into a $10bn dollar global corporation? You don't get to that level by being a foolish idiot. There are a TON other people in the world who are hundreds of times richer who got to where they are by doing a lot less (ahem.. wall street speculators... cough cough.. hedge fund managers).
So what did I take away from the book? Trump is above all is a devout family man who despite being a workaholic, still managed to be an involved father who raised his kids right by instilling work ethic and high personal values... unlike the Kardiashian twits who have never had to work a day in their lives. He is a man who understands how the world really works and uses that understanding to his advantage. Whats most clear to me now having read this book is that Trump built his company the old fashioned way through relentless perseverance, hard work, and ability to see the bigger picture.
I'm the kind of guy who gives credit where credit is due, and the bottom line I took away from the book is that Trump is NOT the guy the media portrays. He is a no BS guy who deserves respect. I highly recommend reading this!
Top reviews from other countries
This book gives you a real insight into how he works and his motivations.
Just a lesson on winning through adversity especially about winning against yourself. :)
Thoroughly enjoyed the insight Mr Trump gives here.
Aber immerhin, weiß Donald J. Trump ist ein Profi darin mediale Aufmerksamkeit zu bekommen, Menschen zu ködern und Geld mit Immobilien, Casinos und Dingen wie diesem Buch zu verdienen, also kann man von ihm eventuell doch etwas lernen?
Wer Ratgeber wie „Die Gesetze der Gewinner“ von Bodo Schäfer, „Denke nach und werde reich“ von Napoleon Hill und andere Werke zum Thema Finanzratgeber und Lebenshilfe kennt, wird sofort feststellen, dass Trumps Buch nicht gut gegliedert ist. Schnell nützliches Wissen, Tipps und Anekdoten nachzuschlagen ist schwierig, denn es geht mit einer „Woche in seinem Leben“ los, indem er vorführt, wie er Stunde für Stunde Glanzleistungen vollbringt. Das ist belanglos und ermüdend. Wenn ein Jeff Bezos, Sergej Brin, Bill Gates oder Elon Musk so etwas schildern würde, wäre es etwas anderes, denn das sind Menschen die nachweisbar Erstaunliches vollbracht haben. Die Telefonate eines Schaumschlägers wie Trump zu lesen ist hingegen reine Zeitverschwendung.
Der Kern des Buchs sind Trumps Regeln namens „The Art of the deal“, die lauten:
Think big.
Protect the downside and the upside will take care of itself.
Maximise your options.
Know your market.
Use your leverage.
Enhance your location.
Get the word out.
Fight back.
Deliver the goods.
Contain the costs.
Have fun.
Zugegeben, einige dieser Regeln sind nützlich. Aber sie werden in sechs, sieben Sätzen erläutert. Was soll das bringen? Ein Film wie „The Wolf of Wall Street“ enthält z. B. Tipps zur Telefonakquise, aber das ersetzt auch kein BWL-Lehrbuch. Nicht mal als Trash ist Trumps Buch unterhaltsam, zumindest aber um Populisten näher kennenzulernen und einen Einblick zu bekommen, wie man mit großem Getöse tumbe Menschen beeindrucken und für sich einspannen kann.
Als nächstes könnte man die Ratgeberbücher folgender Wirtschaftstitanen in Auftrag geben:
Martin Winterkorn. Josef Ackermann. Thomas Middelhoff. Klaus Zumwinkel. Carsten Maschmeyer. Mehmet Göker. Bernie Madoff.













